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Does Your Marketing Connect With The Senses And Emotions Of Your Customer?

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Hello everyone Granison Shines, CMO with Direct Business Marketing, talking with your today about the ten appeals of copywriting. I use this blog to help clients and small business owners reassess their marketing strategy and find ways to improve their overall strategy. Please take a minute to download the free marketing assessment tool from the Direct Business Marketing website to get started today on growing your business through smarter, more efficient marketing.

When talking about marketing and how we connect with people, whether past, present, or future, there are always ten ways to catch their eye. This is information that will be on the frontline of all your major marketing including how you structure the words used. This starts with the physical aspect of marketing, what I like to call the third dimension, and includes all five senses that we possess. You want to give a visual perspective, just like a graphic novelist would, that evokes the smell, taste, touch, sight, and hearing of your customer. For example, if you are running a restaurant you would want to demonstrate the smells or tastes of your food through your marketing. It is also important to connect with the fourth dimension of marketing that involves your mind, will, emotion, and intellect. These characteristics will speak to a customers decision making, their dreams and goals, and their emotional reaction. Making sure your marketing is including the third and fourth dimension will help connect with current and future customers in a way that has a lasting affect.

If you have questions about copywriting or your current marketing strategies please give me a call or e-mail me anytime. Also make sure to download our free marketing assessment tool to gain a fresh perspective on your marketing strategy. Thank you for your time and I look forward to hearing from you in the future.

A Successful Marketing Strategy Starts With The Proper Mediums For Your Target Audience

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the different mediums used as a copywriter. I use the blogs and videos on our website to help small business owners find success through effective and time tested marketing strategies such as interior signage and the like. If you have questions or are just getting started make sure to download our free marketing assessment tool or contact me directly to get started.

So today we are talking about the all important mediums that are used when writing your marketing materials. One good aspect of a copywriter is that they are going to choose the biggest medium, or masterpiece, that the copy is going to be written on. While there are several different mediums, whether online or paper, it is important to tackle your largest medium first. This will likely be your website and given the growth in online marketing it can make a huge difference. Before starting, make sure to use an effective Marketing Productivity method. By started with our biggest medium we can also use bits and pieces of this overall piece to help tie in our other copy and marketing materials. There are numerous forms of medium out there with the three most common being traditional media, field marketing, and on-line.

There are hundreds of different mediums to choose from, but starting with the basics is your best bet. When selecting your medium, you should be answering the question of how you are going to gain your target audience. Remember that all forms of medium will intersect with each other, whether print or online, and should have a common goal. I generally use a maximum of five different mediums for a particular marketing campaign in order to keep things focused. This will also help you keep your message pointed to your particular target audience, integrating methods such as custom signs where appropriate.

For more information please download the free marketing assessment off the direct business marketing website. If you have questions please give me a call or e-mail me today. Thanks for your time and I look forward to hearing from you soon.

Capture The Global Perspective Before You Put Together Your Call To Action

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Hello everyone Granison Shines here, chief marketing officer at Direct Business Marketing talking with you today about the copywriting. This blog is part of a series on copywriting so make sure to check out my previous blog as well in order to get the entire message. Understanding what copywriting is and how to execute it correctly can make a huge impact in the succcess of your marketing strategy.

In this blog we will be discussing the call to action that is brought on through copywriting. Every single piece of marketing that you put out should involve some kind of call to action. This is very important to remember in order to develop and improve a successful marketing strategy. You want a specific action to be performed from your marketing and this should be mentioned or clearly spelled out at the beginning and end. This call to action should tell the viewer what to do next and also what they will receive by following your steps. This can be as simple as a free download of your product or entry to a seminar you are hosting but it needs to be made clear to every person that views it. When developing your marketing strategy make sure your offer is prepared and easily accessibly so that way there is no disconnect or confusion when a view follows through. By having this call to action in place you can better assess the results of your marketing campaign in order to make improvements in the future. This is also a great way to get returning clients or viewers to develop a habit of following through on your offers every time.

Once again make sure to view the entire series put together on copywriting in order to better plan your next marketing strategy including a call to action. My call to action for you is to download our free marketing assessment planning document and questionare to learn where your marketing shortcomings may exist. Thank you for your time today and I look forward to hearing from you soon at Direct Business Marketing.

Not Every E-mail Needs To Be Business Related, Make Sure To Mix It Up

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Hello everyone Granison Shines here Chief Marketing Officer with Direct Business Marketing thank you for your time today. If you are looking for great tips to improve your small business marketing strategy make sure to check my blog frequently as I update you with the tools to success. If you have questions about your specific marketing strategy feel free to contact me through our website or call me directly to discuss how Direct Business Marketing can help you.

In my blog today I wanted to issue a little reminder to small business owners who are utilizing the nurture e-mail campaign. While e-mail marketing is a critical part of a successful marketing strategy we don’t want to bombard clients, or potential clients, with constant business related e-mails. For this reason it is always a good idea to spinkle in the occasional non-business e-mail to keep things fresh. Whether it is a funny picture of cats or a great recipe for cookies the last thing we want to do is get your potential clients burned out on daily e-mails full of strictly business related offers. By mixing in a few fun e-mails now and then it will give your potential client a reason to look forward to your e-mail instead of just assuming it is more of the same. These fun e-mails could even be a great way to interact with a potential client and help you learn about their interests or hobbies. In using these fun e-mails and also video blogs you are also allowing your clients to get to know you as a person and not just someone who sends out e-mails. Gaining this comfort level and avoiding the perception of someone who is only focused on business may help you open up communication with your clients.

So don’t forget to mix things up when utilizing your nurture e-mail campaign in order to put a smile on your clients face and attract their attention. For more information make sure to download our free marketing assessment tool on the Direct Business Marketing website. I’m Granison Shines, thank you again for your time and have a great day.

Email Campaign Example

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Hello, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we are going to talk about email campaigning. Remember you should always be building your list; you should have a list of potential clients and/or clients stored in your CRM that has the auto responder connected to it so you can email. Now, the whole philosophy or the mindset is that you want to keep top of mind awareness so that you are always in front of them. Now, if you look at the email campaign, remember we have the four step campaign process such as generate, capture, store and nurture. This whole campaign is all about nurturing. We do have some generate items here we are going to talk about. There should be six emails with five of them non-business, and one of them business. We will talk about this a little more in another video series. The five emails that go out are non-business so they could be community related topics. Then you are going to hit them with an offer. So if you look all the way to the store portion here, this is where the email is going to come out of your auto responder and then pushing it out to your clients. What you want to do is make sure your clients to go to your website. You want them to see the information on your blog post. We will elaborate on this on a different series that we are going to do. We will talk about what type of email to send, plain text email or html email so you can track it. It looks like a plain text email with no graphics, leading them back to your website that has all the graphics and the video on it for your email campaign. This diagram is a very nurturing mindset for your email campaign so keep in mind this graphic information here. If you would like to contact me, you can reach me at 602-369-8119 or you can email me at [email protected]. Don’t forget to download our free Marketing Assessment. It will tell you how you could be marketing for your marketing campaign.

Post Event Marketing Starts With A E-Mail Campaign To Answer FAQ’s

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about how to properly market your next event. We have covered this important topic over the course of several video blogs and today we are talking about your post event e-mail campaign. To find our other blogs related to event marketing make sure to browse the Direct Business Marketing website for even more information on hosting the perfect event.

So once you have game planned to host the perfect event there is still work to be done after the day of your big event. I call this the nurture stage of event marketing and this is meant to help sell your product or service. In the nurture stage we want to develop a post event e-mail campaign within the first six days after your event date. These e-mails should answer any frequently asked questions from your event or questions you feel should be asked about your product. You may also want to include a video that creates a hard offer for your product or service in order to capture the sentiment of those who attended. When you start your post event e-mail campaign make sure to explain why you are e-mailing and what these e-mails will included. The day after your eco-friendly tradeshows the first e-mail should include a thank you message along with some information about the videos that you will be sending over. By making this known right away the attendees will not confuse your e-mails with generic post event spam e-mails that they normally delete.

We want to make these e-mails as personal as possible so try not to include fancy graphics and make sure the clients name is used. For any questions about marketing your next event call or e-mail Granison Shines at Direct Business Marketing today. Thank you for joining me and I will look forward to hearing from you soon.

How to Market Events – Part 7

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Hi, I’m Granison Shines the Chief Marketing Officer at Direct Business Marketing. Now that you have created the information that you will need to market the event, now it’s time to start driving traffic. We are still in the generate and capture phase. One of the things you should have is your own database. From there you also want to write the information out. You want to take the information that you have written out and you want that information to be delivered to your sponsor’s database and your JV partner’s database. You want their people on their list to come to your event. So we are going to kill two birds with one stone here because we should be using social media as we stated earlier. So in the email you will have the subject, the frequency which the first one is going to be the launch email introducing everything and it will probably have the most information in it. Next is the body copy and the social media post you should put online also. You will take a snippet of your body copy and post it on the social media post again driving them to the event page. That information should have the link in it where they can sign up for the event. Next you have to get people to go to your landing page to register. Emails are going to be very handy in your marketing process.

First you will have your launch email, then emails 2 – 4 will be reminder emails then your social media copy. You want to make sure and change it every time you go online and put a link to where the event page is so they can sign up. Then there is the final notice email. Now you have successfully created your email campaign and this information can and should be emailed to your sponsors and your JV partners so they can email something too. Remember to write it out for them and make it easy to copy and paste into their email. This is Granison Shines with Direct Business Marketing. You can reach me at 602-369-8119 or email me at [email protected]. Thanks and have a great day.

Event Marketing Information Captured Through Registration Response E-mail

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about an action plan for event marketing. This is a very important topic which I broken down in several blogs and videos so make sure to go back to part 1 in order to get the most out of our even marketing material.

An events marketing action plan is great way to outline every thing that needs to be done for your event. For this blog we are discussing the registration response e-mail that is used to confirm a client has committed to your event. This can also include a ‘soft offer’ which will allow your client to download additional information or a product surrounding the event. This e-mail should have a simple structure and be set up to auto-respond once the client has signed up. In order to fill all of the seats for your events make sure to use a proper landing page, or website, that your clients can you to sign up. The e-mail needs to include the date, time, location, and a download link in order to avoid any confusion. If there is any kind of investment required for your event make sure to also list this in the e-mail. By having an auto-response e-mail in place you are providing clear details about your event and also reminding your client to put it on their calendar. Once you have the details of your event in place it is important to be able to capture the information provided by those attending.

One easy way to do this is by sending out an auto response e-mail and including a download link. These easy steps in your event marketing will keep your clients focused on your product or service until the day of your event. Once again this is Granison Shines with Direct Business Marketing thanks for your time and have a great day.

How to Market Events – Part 4

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Hello, this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. We are a marketing firm for many different types of clients and many different types of industries. We are looking at our document called the event marketing action plan. This is a plan that will allow you to develop everything you need with all the resources in one area. The event marketing action plan should be a campaign. So now we are looking at the generate and capture section here we have some marketing items that need to be developed. So on this document you’ll see that the standard items are in grey. Those are the ones that should be constructed for every event. Making sure you have that information handy all the time will help you create the event marketing pieces that you are going to need.

One thing you want to do is create a video. We have found out the landing pages that have a video with it do a lot better when it comes to sign ups. You want to have some outbound emails to market to your database and you also want to be able to cut and paste them and give them right to your event sponsors. You want to automatically step up your post-event email drip campaign. The EventBrite page with the custom link but basically with each landing page that you make can have its own link. You want to have the registration response email saying thank you for signing up for the event and offer them their free download. The social media marketing such as face book because you should have friends, you should have a business page to your face book. You want to make sure you change your cover page every time you do an event. Then you want to outline your social media posts and that could be face book or twitter. Then you also want to have a flyer. These are the basics that you should have for every event. From here we can get into other marketing items. These can be anything like another series of videos, pay per click campaign. You can do anything you want to.

When we talk about marketing avenues this is with whom and where the marketing items will be deployed. Say for instance you developed a flyer. That flyer should go to your sponsor, your JV partner, on your social media, your own database, and the venue where the event is going to be. This is a good way to track where they are coming from. We will show you how to cut and paste emails that will be able to be sent to the JV partners, the sponsors and everyone else. This is Granison Shines, the Chief Marketing Officer at Direct Business Marketing. You can contact me at 602-369- 8119 or you can email me at [email protected]. Thank you very much.

How to Market Events

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Hello there, I’m Granison Shines here, the chief marketing officer at Direct Business Marketing. I would like to continue our conversation on event marketing. We are looking at the event marketing action plan. I think this whole document is important but when it comes to marketing events, the event sponsors or the JV partners are really going to help you market your event. If you own a business, most likely you know people who have other businesses and it’s important that when you have event sponsors, there is one big important factor. one, they have a list that they market to and the more in touch they are with that list, the better the response is going to be for your event. This will help you identify where your traffic is going to come from. Point number two, is you want that person that you know or that other business to have the same client type but they sell a different product or service from you. Don’t invite your competitor to send out information to their list because they probably aren’t going to want to do it.

Here you just want to document the name, the company, phone number, email and company logo. You want to address where they got their company logo and why because you want to start adding value to your event sponsors and JV partners. You want to start adding value by putting their logos on the websites and the marketing materials and event sign-up sheet. You want to give them time to speak at your event and to be there to network. You all can make money from this event if it is done right. It’s important to understand that the event sponsor and the JV partner are very critical for the success of your event. Again, I’m Granison Shines and you can reach me at 602-369-8119 or you can email me at [email protected].

Not Just Another Event, Make Yours Great With Effective Marketing

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the importance of event marketing and some tools to make sure it is a success. At Direct Business Marketing we have been utilizing event marketing for years and in the time have found what works and what doesn’t when preparing for your upcoming event. If you are getting ready to host an event or just looking to improve on the last one you had please reach out to me with any questions or comments.

First of all it is important to be aware of all the different types of events you can host to help educate your customer. Whether it is a town hall meeting, live webinar, or a workshop we have put together four of the key components to a successful event. People tend to buy from a credible, educated source and by hosting an event you are able to grow your credibility and also your customer base. An event will also require your customer base to act in some fashion before a specific date in order to be involved. A call to action before your event helps focus your customer base on the benefits your product or service will provide to them. Hosting an event will also imply scarcity to your customer and this can also serve as a call to action. A successful event will only be available to a certain number of people with an allotted amount of time making your message that much more powerful. The final component of a successful event deals with the fact your customer must make a commitment in order to attend the event. By developing this psychological factor of marketing you are gaining their attention and curiosity long before the event.

I hope this has provided some great information to get you started planning your next successful event. Make sure to download our marketing assessment tool off of the Direct Business Marketing website to find other great tools for your marketing needs. Thanks again for your time and make sure to stop back soon for more great marketing advice.

Should I Be Utilizing Video Marketing For My Product/Service?

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about who should use video marketing. While I think it is a great tool for almost any business there are certainly some products or services that translate better to video. For my blog today we are going to cover some guidelines for determining whether video marketing is right for you.

This is part 2 on this important topic so make sure to re-visit part 1 when you have a chance to understand the entire message. First of all, if your client-type wants to see your product or expertise in action prior to purchase video marketing can be a great tool for you. In this scenario your videos are able to answer any questions while providing peace of mind for your clients before they make a commitment. Second, if your product or service has complex concepts or issues video marketing can help you make sense of it all. Some people are visual learners and by utilizing a video you are engaging a wider audience to truly understand your product or service. And last if your product or service generates numerous frequently asked questions video marketing can be a huge help. I encourage our clients to make a video for each and every frequently asked question that surrounds their product or service. By doing this you are not only creating fresh new content for your website but you are also providing assurance to your customers. Video technology only continues to get better and it will be used for many years to come. Make sure you find the best way to utilize it for your product or service.

If you have any questions or want to get started with your video marketing campaign give me a call or contact me via the Direct Business Marketing website. Make sure to also download our free marketing assessment to find easy solutions to your marketing needs. Thank you again for your time and I look forward to helping you in the future with your marketing needs.