Hello everyone this is Granison Shines, chief marketing officer at Direct Business Management, talking with you today about the importance of copywriting for your small business. Copywriting is an actual profession and is this new series we will discuss how it fits in with your marketing campaign. I often talk with business owners who do not see the results they expect from marketing and it is often a result of poor copywriting. If you have questions please feel free to contact me or download our free marketing assessment tool to get started.
When discussing marketing and copywriting it is important to understand the importance of the words you use. The words you use in your marketing campaign, also known as copy, need to be uniform across all marketing material and convey a focused message to the customer. Whether we are discussing a website, e-mail, video, or post card there are words involved in each form of media that goes in to your marketing strategy. A lot of businesses end up hiring outside marketing companies but they often lack the knowledge of copywriting. I even in fact stumbled upon copywriting while working at a large corporation. After noticing a lack of response from high level employees to an important e-mail I was able to change that response by looking at the words being used. This was the beginning of my copywriting experience which I continue to advance to this day. A copywriter can have numerous different responsibilities and help your marketing campaign in many different ways. Either way it is important to know you can have a marketing person that doesn’t know copywriting and vice versa. Finding a person with both skills can help your business achieve its marketing goals.
Check back frequently to learn more about the importance of copywriting before you start writing your marketing campaign. And if you have questions on this topic please call or e-mail me and make sure to download our free marketing assessment tool. Thanks again for your time and I look forward to hearing from you soon.