Nurture Marketing Strategies – Types of Nurture Marketing Campaigns

Download our “Done-for-You!” Annual Nurture Marketing Campaign here –

This month, we are going to kick off our Nurture Marketing Series.

We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.

In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

Some of the more common Nurture Campaigns are:

1.    Annual Nurture Campaigns
The objective of this campaign is to create continued awareness and foster a relationship utilizing non-sales based email and/or print mediums.

2.    New Lead Nurture Campaign
The objective of this campaign is to convert Customer’s new leads into new clients.

DBM understands that new leads are extremely important, and following up with the leads needs to happen immediately and automatically.

3.    New Client Nurture Campaign
The objective of this campaign is to assist Customer’s new clients in getting the most out of their recently purchased product/service.

4.    eMail Marketing Nurture Campaign
The objective of this nurture campaign is to cause the recipient to take action.

This campaign can be used to: reactivate clients, promote an event, new product launch, and many more.

5.    Existing Client Nurture Campaign
The objective of this campaign is to upsell Customer’s existing clients into purchasing more products/services that you currently offer.

At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign.

For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here –

Enjoy the video!!

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