Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.
In this video, the boys and I talk about which mediums we feel are the most effective. Obviously, testing in your market is going to be the best judge of character in the long run, but in the short and immediate to spark some movement to get you off the fence, grab something to sip on, and click the play button to watch the video.
I’m sure you’ve heard of the following mediums –
- eBooks – small, or big, electronic books that are available for immediate download from clients.
- Online courses – whether they are email, audio, and even video (which I like the best)
These are some good ones to name a few. The only issue is, they take quite some time to generate, as well as, for Analytics at least, you have to have the proper systems in place in order for them to be effective. But what if you’re time limited and want to kick start this Inbound Marketing in high gear. Well, here are 3 things that can you do RIGHT NOW in order to get the ball rollin’.
- SEO (Search Engine Optimization)
SEO is a good way to immediately start to target local, metro, and national clients. For SEO Local, you’ll hear Dustin talk about setting you up with all of the appropriate online profiles. If you have a brick and mortar business, you really should have this going for you – like now!!! This involves getting you set up on Google+, Yelp, Merchant Circle, and several others.
- Value- based blogging
Blogging is one that I like that is under-rated if you ask me. More organizations should do it on a regular basis. This could include:
- Text blog
- Video Blog
- Audio Blog
- And the best one – A mix of all 3.
Obviously, text blogging includes words on your website / blog. This should be done with your focused keywords in mind and use sporadically and strategically throughout your content.
Video blogging entails you, or someone, sitting in front of a video camera and shootin’ the breeze over a video. You can also use narrative style videos also where it may just be a voice, or one of my favorites, using animation videos to deliver your message. Either way, video is a powerful medium and should be included in your inbound marketing strategy.
Audio blogs can include your podcast or any other audio content. Allowing your website visitors to download your mp3 right quick is a good way to get leads converted to paying clients.
Finally, eMail Marketing
eMail marketing is still a good way to go. Especially, when you factor in the aspect that most of your target market can get to their emails from their smart phones and tables now is on point. Every time we meet with a client, we tell them that the big target device that you have to get to now are tablets (or phablets) and smart phones. Truth is, these little devices are married to the hands of most of the people whom they are targeting.
So there you have it, 3 mediums we feel you should start using right now to beef up your inbound marketing campaign. Anything less, and you’d be shooting yourself in the foot and limping along to a successful marketing campaign.
Here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.