Building Value In Your Offer
Today we’re going to continue our subject on copywriting and we’re going to get into the thick of things when you are writing copy. I have a laundry list of items to go through that I’ll break down so you can really get the idea of what we’re talking about in each particular section. Right now we’re going to talk about building value in the copywriting process.
This mindset stems from understanding how to position value with words and information that you’ll be communicating about your product or service. You want to have an increased opportunity to let your market know what you’re talking about. So today we’re really talking about offers. When we talk about offers it is perhaps the most important piece of your marketing campaign. One of the things you want to do is demonstrate the value of its worth. If you have product where you have several different components you want to add a dollar value to each of those. One other way to build value is to show what the product brings versus the value it has compared to some other products. Also demonstrate contrast with certain products and one of the intangibles is to talk about the time and money it took build the product.
We’re talking about copywriting again, but I used the marketing assessment as the download that you want to get because you also want to have the strategy effectively working when writing your copy. I also want you to look at our nurture marketing campaign on our website. This is important because it is where the copywriting really comes into play. You’ll be leveraging your writing skills and emails that are going out. If you have any questions or would like to discuss your nurture marketing campaign further please feel free to call me directly or get in touch with me via email