We’re talking about copywriting and how this flows into your nurture campaign; just a reminder that you continue marketing to the people that are in your database. This is where your copywriting skills are going to become more prevalent and really play its part in making sure you upsell current clients and convert leads to clients.
In writing your marketing piece you want to communicate what customers want. You want to make sure you give them three things. First, give them value added in advance. They are looking for value and information that they can use to help grow their business or sell their product or service. Communicate value to them at every point in the situation, even if you are writing about non-business related stuff. Second, they want a trusted advisor so make sure it comes from someone that is from a face or name within the organization, no from a “Do Not Reply” email address. Third, give them an adequate solution. They are still looking for adequate solutions for what they need so don’t hesitate to ask for a sale or an upsell.
Again you want to convert the people that are just leads. They are still looking for a solution and you can give that to them because you now have permission to communicate with them. You can give this to them by giving them solid, on-point information.
Look at our nurture marketing campaign on our website. You’ll see all the nurture campaigns, there are five that you should have activated within your organization. Remember, you want to upsell to your current customers and convert your leads into clients. Also feel free to give me a call or get in touch with me via email if you have any questions regarding what I covered today or how our nurture marketing campaigns can help your business.