Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.
Typically, the top brass at Direct Business Marketing enjoys making videos and sharing those videos on their company’s blog, as well as, social media. It’s been proven to get the best results for them as part of their content marketing strategy. However, this may not be entirely true for you depending on how your audience likes to receive their information.
Other content marketing pieces for a complete inbound marketing strategy include the use of longer video formats such as webinars. About once a quarter, the team will schedule a webinar that is typically 45 to 60 minutes. This allows the team to expound on a subject for a longer duration, therefore, delivering even more juicy content.
There’re a lot of buzz going on right now in the area of inbound marketing. And if you’ve had your ear to the ground, you’d find that inbound marketing, or even content-driven marketing, can do wonders for any small business. The big hang-up most small businesses are having is what to write about on a continual basis.
In this video, Andrew, Dustin, and Granison discuss some of the top-level particulars of inbound marketing. Information like:
- The definition of inbound marketing
- What’s the first things businesses should do after determining this is the marketing strategy they’d like to deploy
- How to discover if Inbound Marketing is for you
- And other facts…
Here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.