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Is Social Media a Good Traffic Source? – Traffic Generation Blab Replay

There are many companies that are tying up a significant amount of their marketing budget into social media marketing.

Is this a good thing?

Well, we’ve found that you can lose your shirt if you’re not intentional about your marketing.

On the flip side, if you have your ducks in a row, you can rake in leads and sales.

BUT, you have to have certain components in order to maximize your marketing efforts. In example:

  • A carefully selected target market.
  • Something desirable from the prospect looking at the ad
  • Your website with an irresistible lead magnet and web form to capture names and emails at the very least.
  • A true CRM in order to store the leads once they convert.
  • An automated nurture campaign to disseminate emails automatically

These few items, at the very least, will point your campaign in the right direction.

There’s more to be told so watch the video as Andrew, Dustin, and I talk about social media and its ability to be a good traffic source.

 

Reserve your spot for our upcoming webinar on 5/26/2016 entitled “Best Traffic / Lead Generation Techniques for Your Business”

Inbound Marketing Series – How to Use Social Media As Part of Your Inbound Marketing Strategy

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Ok – so in this video, the boys and I talk about using social media to further your inbound marketing plan. In all efforts of being straight to the point and not beating around the bush, I’m going to give you one of the best marketing ideas to get free social media traffic to your website so you can educate them and grow your list at the same time.

Now I do want to add one caveat! Please, please, make sure that your content is entertaining to some degree. Meaning, if it remotely has an entertainment value to it, people will pay attention longer. Hey, we all want to be entertained, right? Anywho, here’s the scoop!

First, create a video or an image post. I personally like video. Remember, if it’s remotely entertaining, it can really get some attention.

Second, when writing the content, only tease the information on which you are speaking. On the social media medium, you only want to whet the appetite so you can send them to the landing page that has more content, or the full range of content.

Third, add a “jump URL” to the actual landing page. This is what I was alluding to in the second point. Here you want them to view the full extent of the content, as well as, get nosy and start snooping around looking at other stuff you have to offer on your website. Believe it or not, if you content is good, they’re going to check out other posts you’ve put up about the subject matter.

Forth, make sure you have a call-to-action (CTA) on “that” landing page somewhere. Take the opportunity to get them to opt-in for some soft or hard offer they can get right away. This way, it’s a win-win for both of your; they get something they want, you offer, and you get something you want, their name and email at the very least.

Fif” (I know it’s “fifth), and this should go without saying but I’m going to say it anyway, make sure you have a CRM to manage the contacts in the list you’re building. There – I said it!!!

Well, here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Enjoy the rest of your day!!!

Inbound Marketing Series – Why This Is A Good Marketing Strategy For Small Businesses

Inbound Marketing is described as – promoting a company through its blogs, video, eBooks, eNewsletters, Podcasts, case studies, whitepapers, SEO, physical products, social media, and other forms of content marketing which serve to attract interested customers through the different stages of the sales cycle.

Typically, the top brass at Direct Business Marketing enjoys making videos and sharing those videos on their company’s blog, as well as, social media. It’s been proven to get the best results for them as part of their content marketing strategy. However, this may not be entirely true for you depending on how your audience likes to receive their information.

Other content marketing pieces for a complete inbound marketing strategy include the use of longer video formats such as webinars. About once a quarter, the team will schedule a webinar that is typically 45 to 60 minutes. This allows the team to expound on a subject for a longer duration, therefore, delivering even more juicy content.

There’re a lot of buzz going on right now in the area of inbound marketing. And if you’ve had your ear to the ground, you’d find that inbound marketing, or even content-driven marketing, can do wonders for any small business. The big hang-up most small businesses are having is what to write about on a continual basis.

In this video, Andrew, Dustin, and Granison discuss some of the top-level particulars of inbound marketing. Information like:

  1. The definition of inbound marketing
  2. What’s the first things businesses should do after determining this is the marketing strategy they’d like to deploy
  3. How to discover if Inbound Marketing is for you
  4. And other facts…

Here’s how you can tell if an inbound marketing strategy would benefit you and your organization. Go to – https://directbusinessmarketing.com/vmc/. There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Payment Options In Your Copywriting Offer

Now that you’ve started to write your marketing piece you want to make sure that the copy stands firm, it’s right, it’s tight and it’s communicating what you want to communicate to your current leads, new leads, existing customers and new customers. These are the four different types of marketing campaigns that you should have going on when we talk about the nurture side of marketing; these are all people that you should already have in your database and you should be marketing to them via these types of campaigns. This is where your copywriting skills are really going to play their part because you’re going to be writing information to them via email, blog posts, and social media, whatever it may be, to serve as your nurture marketing campaign. In doing this you want to make sure you hone in on what you’re going to be talking about.

Today we’re going to talk about payment options. There are a few different that you can offer to your clients and leads. You can have them pay over time; we have this instituted within our business for certain products. You can also have a discount on a prepayment. On our websites you can buy it at a one payment discounted price or you can have it extended over twelve months. You are going to have people in your database that will partake in both of these options; they’re going to do what’s right for their business. You can also give a discount on American Express depending on your merchant account or shopping cart. You can also do coupons that may provide the discount payment. Whatever it may be, just having a mix of these options available for your client base is really going to help you when you’re talking about offers.

Take a look at the nurture marketing campaigns on our website at https://directbusinessmarketing.com/services/nurture-marketing. Again, this is critically important for your business. You want to have these four different nurture campaigns integrated into your business.

Using Strong Headlines In Your Copywriting

 

Welcome back to our discussion on copywriting skills that will come into play when you’re creating your nurture marketing campaign. Just a reminder that your nurture marketing campaign should be focusing on your existing clients, new clients, existing leads and new leads; there are four different types of nurture marketing campaigns you should have going on. We’re talking about headlines today; headlines are very critical because headlines, blog post lines, social media lines, email subject lines, whatever it may be, this is the showstopper; this is what will make people stop and read what you’re talking about.

There are three different types to headlines that I want to go over with you. The first of them is the Factual headline, which is generally the weakest level of the headline. On a stronger note level you can add in an emotional factor to your headline; this really gets people to hone in on what you want them to read. The strongest level of headlines is personal. With this level you want to get to the reader’s most dominant resident emotion. If you can tap into this, it will be the strongest point that will really hone in on what you want them to read. Keep in mind these three different types of headlines when you are writing your blog posts, email subject lines, direct mail postcard or a social media post, or whatever it may be that you’re using in your nurture marketing campaign.

I’d like to encourage you to check out our Nurture Marketing Campaign Solutions at https://directbusinessmarketing.com/services/nurture-marketing to find out more about how we can help you reach your new and existing clients and leads. Remember, you should have four different nurture campaigns going on right now so if you’d like to learn more about them or what you should be doing to ensure that they’re successful please check out our website or contact me today.

Letting Us Handle Your Marketing Manager Duties Is A Great Solution For Your Business

If you’ve heard anything at all about Direct Business Marketing’s Chief Marketing Officer (CMO) services, you already know that it’s a great solution if you’re interested in outsourcing all of your marketing manager duties. What we’d like to help you determine today is if outsourcing your marketing manager duties by hiring DBM to handle your marketing processes is something that your business could benefit from.

Probably the biggest advantage of letting us be your marketing manager is that we take care of everything for you. Initially, we’ll sit down with you to see what strategies you already have in place as well as to understand what your target market is. After that, however, everything is up to us. When we’re your marketing manager, we implement, manage and update your marketing processes and campaigns on a regular basis. Having current content on your website, social media site, and everywhere else that you market online is crucial; many small business owners feel as if they don’t have the time for that. With DBM’s marketing manager services, you don’t have to worry about constantly updating your content because we do it for you. We also track the results of your campaigns to ensure their success and make adjustments if necessary. Another benefit to using our marketing manager services is that instead of getting just one trained professional, you get a whole of them. We use the creative resources of our entire marketing team to collaborate on your marketing campaign to generate the traffic, leads and sales that you deserve.

At Direct Business Marketing, we have the same goals in mind for your business that you do. By working with us and taking advantage of our marketing manager services, you can spend your time focusing on other aspects of your business while we take care of the rest.

Explore Direct Business Marketing’s Website If You’re A Marketing Manager Looking To Launch A Web Campaign

As a marketing manager do you feel like your business’s marketing processes should include an online marketing campaign to keep up with others in your industry? Having a website for your business, or any other type of online marketing campaign, can be very beneficial for a small business because it helps you reach out to customers you may not have the ability to reach locally.

If you’d like to have an online presence, as a marketing manager it’s best for you to determine which types of avenues are best for your business. There are many online marketing processes to choose from, such as a website or social media account, and it’s up to you to figure that out. Fortunately, there’s a tool offered by Direct Business Marketing that can help you do this. If you visit https://directbusinessmarketing.com/ma, you can download their free marketing assessment tool. This tool is essentially a checklist that can help you determine which online marketing mediums you want to pursue as a marketing manager. It’s based on your business type, your industry and what kind of customers you’d like to target. Many marketing managers of small businesses have utilized this tool to help them improve the marketing processes of their employer and you can, too.

Once you’d downloaded the marketing assessment and determined which marketing processes you’d like to implement, check out the video archives also available to you on DBMs website; through a number of different videos you can learn more about launching a successful online marketing campaign that will provide many benefits to your business. You can also find out more information about their proven Marketing Truths. When applied to any marketing campaign, DBM’s nine Marketing Truths have proven to be successful and bring in the results that are desired.

Again, we’d like to highly encourage you to check out Direct Business Marketing’s website at https://directbusinessmarketing.com for a wealth of information on how to have a profitable online marketing campaign; as a marketing manager of a small business, you’d be crazy not to.

As A Marketing Manager Are you Looking For A New Strategy To Add To Your Marketing Process?

Are you the marketing manager of a small business and you’re looking to update your marketing process with strategies that are somewhat newer to the marketing world? If so, you may want to consider using social media in your marketing process. A social media account for your business can open up a world of possibilities; the only catch is that you need to ensure, as a marketing manager, that you’re using your social media account the right way.

So, as a marketing manager, what do you need to know about successfully running a social media marketing campaign? First of all, you need to update your status (if you’re using Facebook) or your content, on a daily basis and at different times during the day. Say one of your followers only goes views their social media account in the afternoon; if you update your content in the morning, they could miss seeing it, so it’s important as a marketing manager to mix it up a little bit every day. You also want to ensure that you’re posting content that will get the attention of your followers. Again, if you’re using Facebook, your success is dependent upon how many people like, comment on or share your posts; don’t be afraid to put a little personality into your content. Lastly, it’s also important as a marketing manager to ensure that you’re interacting with your followers on their social media pages. This can be a very important key because it can build and strengthen that relationship between you and your social media followers. Once this relationship is strong, it’s highly likely they’ll recommend your business, products and services to their friends and family.

Adding social media to your marketing process can be very beneficial for your small business. As a marketing manager, it’s critical that you follow these simple tips to get the best results possible and ensure the success of your social media campaign.

Social Media Web Solutions From DBM Can Reignite Your Marketing Process

Have you been searching for a web solution that will help improve your online presence and build a more personal relationship with your customers? If so, social media marketing can do this for you. Many small business owners are hesitant to use social media marketing as a web solution for there business, but there’s really no need to be. While it is important to manage your campaign on a daily basis, if you do choose to add it as a web solution to your marketing process, there is help out there for you.

Direct Business Marketing offers a social media marketing service so that you don’t have to worry about managing your account all on your own but can still take advantage of the benefits it has to offer as web solution. When you choose to work with DBM and implement social media marketing into your marketing process, the only involvement required of you as a business owner is at the very beginning. After you’ve given your list of email contacts and your logo or graphic to DBM, they take care of the rest. They’ll manage your social media account(s) for you on a daily basis to ensure that you’re building the personal relationships with consumers that you desire. By posting relevant and attention grabbing content and interacting with your followers on your social media page, DBM provides you with a web solution that has the potential to do amazing things for the growth and prosperity of your business.

If you’d like to learn more about taking advantage of DBM’s social media web solutions and how they can help reinvigorate your marketing process, contact one of their experienced and knowledgeable marketing professionals today or check out their website at https://directbusinessmarketing.com for more information.

Tips And Suggestions To Maximize Your Video SEO Campaign

If you’re thinking about starting to add video SEO into your marketing process, there are few tips and suggestions that we’d like to share with you in order to help you make the most of your video SEO campaign. Before we get started, though, we’d like to tell you that if you’ve thought about using video SEO but don’t want to post a video of yourself on the internet, there are other ways to use video SEO in your marketing process. Search engines typically also consider animated graphics, PowerPoint slides, among other things, as video content as well.

The first suggestion that we’d like to offer you is to keep your video short and sweet; try to get to the point with what you’re talking about and keep your videos to only a few minutes long. You’d hate to waste your time on a video just to have consumers tune out after the first couple of minutes. Secondly, use keywords in the title and description of the video because search engines can’t tell what the actual content of your video is. Because of this, it can also be beneficial to upload the same video in various places with different titles. This ensures that you don’t miss any keywords that consumers may be typing in to search engines. With video SEO we also recommend that you include the video in your sitemap. This lets the search engines know that you have video on your website and allows them to index those specific pages. Lastly, if you use social media marketing, once you’ve uploaded your video, post a link to it on your social media account to connect with those consumers as well.

If you implement video SEO into your marketing process, it can quickly move your website to the top of a search engine’s results list. It’s a great way to generate more traffic to your website and secure new customers; take advantage of this easy marketing strategy today to get the search engine results and website traffic that you desire.

Determine What Type Of Customer You’re Targeting When Choosing Your Marketing Mix

Have you recently review the marketing process of your business and determined that you need a new marketing mix of strategies and mediums? When considering what type of marketing mix may work best for your business, you should first look at what types of clients you already have and what types you are trying to reach out to.

If you are targeting a specific neighborhood with your business, or would like people to actually have a physical document in their hand, you should really add an offline marketing process into your marketing mix. There are many different offline marketing options, such as postcards, door hangers and flyers, all of which can be successful and promote your business’s brand, products and services.

If you want to target a younger generation of consumers, you might consider adding social media marketing or mobile optimization into your marketing mix. It’s estimated that over 70% of all young adults use social media to connect with friends and businesses online and that two-thirds own a smart phone and use it to access the internet. This number is only expected to grow as social media outlets continue to become more popular. With this being said, you can see that social media marketing and mobile optimization are two very good ways to reach out and connect with millions of people belonging to a younger generation.

No matter what type of marketing avenues you decide on for your small business, it’s always best to evaluate what types of existing customers you have and what type you would like to target. When you do this at the beginning of planning your marketing process, it can make deciding which strategies to add into your marketing mix a whole lot easier. When you choose a marketing mix that has a variety of different strategies, it can help grow your business and customer base even more than you’d ever imagine.

Direct Business Marketing Can Help Your Marketing Process By Providing You With A Variety Of Web Solutions

Do you need to review the current marketing processes of your small business to see what types of web solutions may better help you generate traffic, leads and sales? If this is the case, you should know that Direct Business Marketing is here to help you not only reevaluate your marketing processes and provide you with suggestions on how to improve them, but they also can provide you with a variety of web solutions as well.

Direct Business Marketing is an experienced marketing firm that specializes in helping small and medium sized businesses meet their marketing goals by providing them technologically advanced web solutions and sound marketing advice. Whether you need an update to your website because you’re not getting the traffic you desire or you want to embark on a completely new marketing strategy, such as social media marketing, Direct Business Marketing is here to help you with that.

Every time Direct Business Marketing reviews a marketing process or launches a marketing campaign with a client, they apply a set of marketing truths to it to ensure results and success. These marketing truths are essentially nine proven items that found to help improve a business’s marketing campaign and process; when partnered together with one of their web solutions, you’re equipped with a marketing process and campaign that will be unrivaled by other businesses in your industry.

For further information on the web solutions that Direct Business Marketing has to offer you, or to learn more about their marketing truths and how they can improve your marketing process, check out https://directbusinessmarketing.com to download their marketing assessment quesitionnaire, view any of their web solution videos or take part in their live webinar marketing series.

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