Not Every E-mail Needs To Be Business Related, Make Sure To Mix It Up

Hello everyone Granison Shines here Chief Marketing Officer with Direct Business Marketing thank you for your time today. If you are looking for great tips to improve your small business marketing strategy make sure to check my blog frequently as I update you with the tools to success. If you have questions about your specific marketing strategy feel free to contact me through our website or call me directly to discuss how Direct Business Marketing can help you.

In my blog today I wanted to issue a little reminder to small business owners who are utilizing the nurture e-mail campaign. While e-mail marketing is a critical part of a successful marketing strategy we don’t want to bombard clients, or potential clients, with constant business related e-mails. For this reason it is always a good idea to spinkle in the occasional non-business e-mail to keep things fresh. Whether it is a funny picture of cats or a great recipe for cookies the last thing we want to do is get your potential clients burned out on daily e-mails full of strictly business related offers. By mixing in a few fun e-mails now and then it will give your potential client a reason to look forward to your e-mail instead of just assuming it is more of the same. These fun e-mails could even be a great way to interact with a potential client and help you learn about their interests or hobbies. In using these fun e-mails and also video blogs you are also allowing your clients to get to know you as a person and not just someone who sends out e-mails. Gaining this comfort level and avoiding the perception of someone who is only focused on business may help you open up communication with your clients.

So don’t forget to mix things up when utilizing your nurture e-mail campaign in order to put a smile on your clients face and attract their attention. For more information make sure to download our free marketing assessment tool on the Direct Business Marketing website. I’m Granison Shines, thank you again for your time and have a great day.