How to Market Events – Part 4

Hello, this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. We are a marketing firm for many different types of clients and many different types of industries. We are looking at our document called the event marketing action plan. This is a plan that will allow you to develop everything you need with all the resources in one area. The event marketing action plan should be a campaign. So now we are looking at the generate and capture section here we have some marketing items that need to be developed. So on this document you’ll see that the standard items are in grey. Those are the ones that should be constructed for every event. Making sure you have that information handy all the time will help you create the event marketing pieces that you are going to need.

One thing you want to do is create a video. We have found out the landing pages that have a video with it do a lot better when it comes to sign ups. You want to have some outbound emails to market to your database and you also want to be able to cut and paste them and give them right to your event sponsors. You want to automatically step up your post-event email drip campaign. The EventBrite page with the custom link but basically with each landing page that you make can have its own link. You want to have the registration response email saying thank you for signing up for the event and offer them their free download. The social media marketing such as face book because you should have friends, you should have a business page to your face book. You want to make sure you change your cover page every time you do an event. Then you want to outline your social media posts and that could be face book or twitter. Then you also want to have a flyer. These are the basics that you should have for every event. From here we can get into other marketing items. These can be anything like another series of videos, pay per click campaign. You can do anything you want to.

When we talk about marketing avenues this is with whom and where the marketing items will be deployed. Say for instance you developed a flyer. That flyer should go to your sponsor, your JV partner, on your social media, your own database, and the venue where the event is going to be. This is a good way to track where they are coming from. We will show you how to cut and paste emails that will be able to be sent to the JV partners, the sponsors and everyone else. This is Granison Shines, the Chief Marketing Officer at Direct Business Marketing. You can contact me at 602-369- 8119 or you can email me at [email protected]. Thank you very much.