Determine What Type Of Customer You’re Targeting When Choosing Your Marketing Mix

Have you recently review the marketing process of your business and determined that you need a new marketing mix of strategies and mediums? When considering what type of marketing mix may work best for your business, you should first look at what types of clients you already have and what types you are trying to reach out to.

If you are targeting a specific neighborhood with your business, or would like people to actually have a physical document in their hand, you should really add an offline marketing process into your marketing mix. There are many different offline marketing options, such as postcards, door hangers and flyers, all of which can be successful and promote your business’s brand, products and services.

If you want to target a younger generation of consumers, you might consider adding social media marketing or mobile optimization into your marketing mix. It’s estimated that over 70% of all young adults use social media to connect with friends and businesses online and that two-thirds own a smart phone and use it to access the internet. This number is only expected to grow as social media outlets continue to become more popular. With this being said, you can see that social media marketing and mobile optimization are two very good ways to reach out and connect with millions of people belonging to a younger generation.

No matter what type of marketing avenues you decide on for your small business, it’s always best to evaluate what types of existing customers you have and what type you would like to target. When you do this at the beginning of planning your marketing process, it can make deciding which strategies to add into your marketing mix a whole lot easier. When you choose a marketing mix that has a variety of different strategies, it can help grow your business and customer base even more than you’d ever imagine.

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