If you’ve just started a new business and need help determining how to choose the right marketing mix for your marketing campaign, there’s a business model, known as the Four Cs that you may want to take into consideration to help you determine what type of marketing mix is going to be most successful for your business.
The first thing to consider when going over your business’s marketing process is the consumer, which is, in our opinion, the most important aspect of having a successful business. Questions to ask yourself when thinking about your marketing mix include, “What are my customer’s needs?”, “How can I satisfy them?” and “Which strategies can I include in my marketing process to do that?”
Next on the list is Cost; what is your product or service going to cost the customer? What is the financial benefit to them if they choose your business over one of your competitors? Cost is very important to most consumers, so you want ensure that you address its importance within your marketing mix.
The third C is Communication. In regards to communication within the marketing mix, how are you going to communicate about your business, brand, products and services? This can include your marketing process, public relations; really any type of communication between your business and your customers.
Last is convenience; how easy is it to find or buy your product? If a consumer has to go to great lengths to find out information regarding your products and services, the chances of them sticking with your business aren’t high. Consumers want easy access to what they’re looking for, so when you’re considering what types of strategies to employ in your marketing process and avenues to use in your marketing mix keep this in mind, because, again, it’s all about the customer.