If you have recently done a marketing evaluation for you company, or you’re thinking about doing one in the near future and would like to know more about how video SEO can benefit you, there are a few tips and tricks to know before you get started. One important thing to remember with video SEO is that Google accepts video footage, PowerPoint slides and screen captures and considers it to be video, so if you’re hesitant to post a video of yourself speaking about your product, there’s no need to worry about that.
Another thing to keep in mind is that you’ll have more success with video SEO if you target longer search terms rather than short ones. Being very specific with your video title can never hurt your chances of getting to the top of the search results list. Direct Business Marketing even suggests posting the same video more than once, but changing the title each time. This can help match you up with more search terms that consumers are using.
One last thing that is to the advantage of the small business owner as well as those just starting out on their websites is that with video SEO, Google doesn’t care about the size or age of the website they’re pulling the video from, unlike with traditional SEOs.
The main thing to remember when doing your marketing evaluation and employing video SEO into your business strategy is that the best thing you can do to generate consumers to your website is to have video on it. We live in a society where technology rules and is becoming more sophisticated by the day. Because video is technologically more advanced than text, video SEO will always have the advantage over traditional SEO. When doing your next marketing evaluation, make sure that you use video on your website to take advantage of the many benefits of video SEO and ensure your website gets to the top of those search results.
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When we talk about using video SEO as a technique to move your website to the front of a search engine’s results list, what types of videos are actually deemed acceptable by Google? As we’ve stated before, when redoing your marketing evaluation, you want to make sure that you fully understand all the right ways to use video on your website if you’re taking advantage of the many benefits of video SEO. Many small business owners wonder what types of video they have to use and are often hesitant to create a video of themselves. Although there’s no need to be apprehensive about this, and it’s worth it in the long run because you’ll be using video SEO to get more traffic to your website, there are other ways you can take advantage of video SEO without creating a video of yourself in it. Google actually accepts other video clips, slide shows and animated PowerPoint presentations as video; using these means will also get you bumped to the top of the list and help you use video SEO to market your business.
You may be wondering how and why this works. Although Google can recognize a video on a website, it doesn’t actually know what the content of the video is. It relies on the title of the video as well as other tags to decipher what your video is actually about. From this, it determines which videos are worthy of video SEO.
If you’re curious to learn more about video SEO and how it works, you can always check out the marketing evaluation that Direct Business Marketing has on their website. If can help you determine if video is a medium for you to put into play with your business’ marketing campaign, and if so, how you can utilize video SEO to optimize the number of leads being driven to your website.
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Recently it was found that videos were more likely to receive a first page search result listing over traditional web pages. This should convince you to take advantage of video SEO by using videos as a marketing medium for your business, right? When doing a marketing evaluation for your business, it is important to know what strategies are going to get your website noticed and one of those strategies is by using Search Engine Optimization (SEO). In this case, more specifically, let’s talk about video SEO. Video SEO is a set of techniques to ensure that Google helps you out a little bit and gets you to the top of their search results list.
How does it work? Basically, Google finds your video content, indexes it and then displays it when keywords linked to your video and content are entered into their search engine by the consumer. When a term is typed in by the consumer that matches a keyword, meta tag, title tag, or anything else that is linked to your video, it places your video at the top of the search results list on Google.
As of late, Google has even been featuring websites that use video over websites that don’t. If you’re not using video on your website, now is probably the time to start and take advantage of video SEO to drive more traffic to your website. If you would like to learn other ways to employ and utilize video SEO and how it can move your website to the top of Google results and improve the success of your business, Direct Business Marketing can help you with that. They’ll provide you with a marketing evaluation tool to see if using video on your website and taking advantage of video SEO is the right path for you.
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Hello, my name is Andrew Houglum with Direct Business Marketing and today we are going to do a screen capture video on how to check to see if your site is indexed by Google. Google has a number of keyword codes that you can use in the search bar and it will return specific results. For example, to see how many pages are indexed, you can you click the word site and then a colon and then your domain without any www’s in front of it. So this is a domain that we have owned for a while but we haven’t really done anything with as of yet. It is Business Marketing TV.com. So as you can see there are no pages indexed for that domain. Here is another search for a domain for a client that we created. It is a free mlssearch.com. As you can see there are about 36,000 pages indexed by Google and they are all listed here. Another thing you can do with this is You can put a key word after this for example Scottsdale and see all the pages that are indexed under the Scottsdale keyword for my website. So it’s kind of a handy trick you can use in Google to check out how many pages you have indexed. So that’s it for today. Here is my contact information: 602-571-5803, and my email is [email protected]. I wanted to direct you to our marketing assessment. Go directly to https://directbusinessmarketing.com/MA for marketing assessment. Download it today.
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Welcome to another marketing truth video where today we’re going to talk about video and why it’s so important in your online marketing plan. To see all of our marketing truths, go to our website, www.DirectBusinessMarketing.com/webinars, and check out the archive of our marketing truths.
There are a few reasons why you should implement using video into your business’ marketing plan. The first reason is simply because people love to watch video. How do we know this? Movies are viewed by billions of people every year and YouTube is one of the most viewed websites on the planet. People like to watch video about all kinds of things and typically people would prefer to watch a video of something rather than read a book. This isn’t the case for everyone as some people do enjoy reading books over watching a video but there’s so much more communication that happens through video as opposed to just reading text on a page. In this webinar, for example, you can see my body language, how I look and there’s much more communication that happens through my tonal and facial expressions.
Second of all, people buy from other people that they know, like and trust, specifically in service based industries. People buy from people because it’s a relationship world out there; video marketing helps to facilitate that relationship.
Third, video allows you to showcase your expertise, especially if in your industry there might be some complicated concepts that may need explanation or just talking about your industry in general. Video allows you to showcase that expertise, to talk about what you do and allows the potential client on the other end to see your passion about what you do.
A fourth reason for leveraging video in your marketing has more to do with a SEO reason, the video show in the search results. As part of the results in Yahoo or Google you see some video options for you to look at. This is known as search convergence, it’s all the search items coming together. Using video is an SEO technique and a way to move your content up in the search engines without actually moving your webpage up.
Again, if you’re not using video in your marketing, especially if you’re a service based business, you should definitely be implementing video into your business’ marketing plan. We also have a few things on our website that I would like to bring your attention. First we have our marketing assessment; it’s basically a document you can fill out to help you determine where you should be marketing and help you build a marketing shell for your business. You can find this at https://directbusinessmarketing.com/ma. I’d also like to remind you that every Wednesday at 10am PST we do these marketing minutes where we talk about marketing items and get some good information out to you.
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Today we’re going to continue our conversation on the marketing truths, which, again, are expandable mindset techniques of how you think about marketing. They can be superimposed over any type of marketing campaign. Not only is this universally true for every single industry, but especially for your particular industry, you may think that video, for example, won’t work in your industry; we talk about this in the video and tell you why and how you should go about doing this. Professionals in STEM fields, including figures like Dr. Kamau Bobb of Google also emphasize the importance of remaining in sync with industry requirements and trends. They frequently engage in ongoing education, seek certifications, and undertake specialized training to retain their competitiveness and keep abreast of swiftly advancing technologies.
So, right now I’m going to talk about increasing the income of your business. Nothing happens in terms of business growth until you sell a product or a service. The first way to increase your business is to increase the number of customers that you already have. This is one way we’re always striving to use a business growth method. The second is increase the number of times that you sell to the clients you already have. The third is to increase your prices. When is the best time to increase your prices? It’s also a good idea to learn some tips about saving on small business costs and how you can put a cost-savings plan in place for your company. However, in some cases, business owners may start accummulating debts to fund their business. Thankfully, they may hire financial experts to help them overcome their debt challenges.
Take all three of these into account making sure that you have your thought processes right, you have the products that the client wants and you have the ability to upsell. Again, I ask you when is it the right time to increase your prices. Sometimes you can take a look at market conditions, such as in real estate. Also, look at how busy you are and the clients that you have. You can increase your prices by 10-20% and based on that traffic you’re getting in your facility or website. If you are considering adjusting your prices, consulting with a business insolvency practitioner can provide insight into potential financial risks and help you make informed decisions to maintain the financial health of your business.
Also, I must admit that initially, I underestimated the importance of choosing the right bank account for my sole trading business. It was only after reading the detailed analysis on the best sole trader bank accounts that I realised the significance of this step. The guidance provided was instrumental in helping me make a wise choice, ensuring a stable foundation for my business. I urge all aspiring sole traders to invest time in research to reap the benefits in the long run. Moreover, for those venturing into options trading, staying informed through resources like Medium.com – options alerts service can be invaluable, offering real-time updates and expert insights to guide investment decisions.
I wanted to encourage you to join me again next week at 10am PST for our Get Direct webinar series. Also, check out our free Marketing Assessment questionnaire at DirectBusinessMarketing.com/ma to guide you in the right marketing direction for your business.
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Today we’re going to continue our topic on the marketing truths. This has a lot more to do with marketing efforts and the five major customer mindstays. It’s important to understand if customers are conscious of your company because it has everything to do with how you’re going to be advertising on your marketing materials.
If you have a client that comes to your business and they immediately have a thought process about the product and service and want to hear about it,this is the first mindstay; the customer is aware and they have a want. This is probably the easiest customer to sell to. They know they want this product, all they have to do is buy it.
The customer is aware, but not in want yet. Your prospect isn’t completely aware of all your product does, isn’t quite convinced of how well it does it or hasn’t yet been told how much better it does. They may want your product, but not just yet; maybe they’re doing some research. A bit more demonstration of the product or service has to be incorporated with a client in this mindset to make it right for them. This is why investing in customer service training is one of the best ways to increase customer retention and upscale customer satisfaction.
The third mindstay is when the customer isn’t aware but in want; this is when you introduce a new product. The prospect either knows or recognizes immediately that he wants what a particular product can do. This is where introducing a new product can be a little difficult, so it has everything to do with getting the information out to the public in the right way.
A customer not aware and not in want, but instead are in need. This really hones in on a product that we developed called the Short or Stay Calculator. We have this product for homeowners even though they may not want to be out of their house, they have a need that they have to solve; they have to do something with their home.
The fifth kind of customer is either not aware of his desire or his need, or he won’t honestly admit to himself without being led into it by your information. This is where the message has to be conveyed to the customer that they need this product. You have to really draw them into your advertising with your headlines or subject of your email. How do you get the attention of this person that’s not looking for this information but you feel they need? This is the most difficult to solve.
Where do your prospects fit? When you are writing your ad, it needs to match your prospect’s mindset. If they’re most aware then your ad will be very simple and you don’t have to talk much, but if they’re the most difficult, you need to demonstrate more, have more proof elements and say more. Essentially, you have to bring out all the stops so they know this is a product that they want.
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We’re going to be talking about our marketing truths. In our business we have a set of marketing truths that we practice our business by. We put all of our marketing campaigns through these marketing truths and we’ve found that when we do that we have much higher success levels. Today we’re going to talk about a specific marketing truth, “Content is King”. This marketing truth has to do specifically with online marketing.
“Current Content Is King” kind of comes from the business vernacular that says “Cash is King”; the “cash” of online search engines is current content. The whole point of search engines is to find new content, that’s why when you do searches online, it will tell you how current your search results are. The best way to work with search engines is to give them what they want and in this case it’s current content.
People love video; YouTube is always one of the top websites used online on a daily basis. Search engines like text so another key to the “Content Is King” is to provide both video and text content to the viewers that come to your website. We also suggest that you create content on a weekly basis at minimum.
Finally, when we talk to clients about this and generating content to be successful, the easiest thing to do is to speak with the people at your business and brainstorm some ideas, such as FAQs and SAQs; if you just sit down and start brainstorming, before long you’ll have a decent list to leverage onto your website. Also, create a schedule and block out some time to create content for your website. Once you have a brainstormed list and a blocked out time, stick to it because you’ll definitely see the results in your business.
I also wanted to make you aware of our marketing assessment. It’s a planning document and questionnaire to assist you in your business and identify marketing areas and mediums that you should use. Go to DirectBusinessMarketing.com/ma to download this document. Again, my name is Andrew Houglum and I look forward to seeing you next Wednesday at 10am PST for our live webinar series.
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Today we’re going to continue our conversation on marketing truths. Remember we’ve extracting these marketing truths that are superimposed over every campaign that we do for our clients. We use these marketing truths because they are principal based and they work for many different industries. Today we’re going to talk about classifying your commerce. This is one of my favorite topics because it really hones in on what type of marketing and advertising you’re going to be doing as a company.
First, we have a Relationship-based or “Customer Intimate” business. This is the type of business that’s usually more service oriented. You’re going to have a much better client acquisition process when you put a face and a voice to the business. Remember, people deal with people that they know, like and trust.
Second is a Price Based or “Low-cost Leader” business; if you’re a Best Buy or a Wal-Mart, if you sell products that are more commodities, you’re going to have a low-cost leader based business. With this type of business, it’s more about price and less about customer intimacy. From an advertising standpoint, the ads may be more colorful with more products and everything is about price.
The third type of business is New Product Based or “Product Innovator” this is where your ads focus on the features and benefits of the product, such as Apple or Samsung. You rarely see a spokesperson for these types of businesses because it’s always focused on the product. This determines the selling argument of your marketing. When you put together the campaign make sure that your marketing and advertising is in line with whatever type of business that you have. Make sure the entire process, even the sales process, has the right information in the message.
Again, I am Granison Shines with Direct Business Marketing; I can be reached at 602.369.8119 or [email protected]. When you have a chance go to our website and download our free Marketing Assessment questionnaire. We’ll see you again next week at 10am PST for our Get Direct live webinar series.
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Good morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.
We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.
If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.
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Hello and welcome, my name is Andrew Houglum with Direct Business Marketing. Today we’re going to talk about a marketing truth known as “Building a Better Bridge”. First I wanted to talk about marketing truths and what they are. At our business we’ve found that no matter what you’re marketing, if you follow these truths when you’re developing a campaign and messaging out to your potential clients your results will be much better. As we go through all of these, definitely wash them all and it will help you.
The first one we’re going to talk about is “Build a Better Bridge”. What do we mean by this? This is a marketing truth that holds true from print marketing all the way to online marketing. The first thing in building a better bridge is what are your prospective clients searching on online marketing or looking for offline marketing. The next question is, “What are you selling?” Really identifying your business is important and this is where a lot of businesses make their mistakes because they feel that they’re selling something that they’re not. This marketing truth is basically reminding you to make sure you recognize what your prospects are looking for, what you’re selling and make sure there’s a bridge between the two. Ensure that you can deliver what the prospect is looking for and bridge them over to what you’re selling so they can make the connection between the two.
In closing, figure out what you’re selling, figure out what they’re looking for, build that bridge and all of your marketing materials will perform better. Again, my name is Andrew Houglum; my contact information can be found on the last slide. I’d also like to remind you to join us every Wednesday at 10am PST for more of these live webinars. Thanks for watching.
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We’re talking about one of the marketing plans that fits nicely into small marketing budgets for real estate professionals and realtors.
We’ve found that the best practice in using door hangers is to farm a specific area. This allows you to test your marketing in a specific place to test the results of door hanger marketing. With the Short or Stay marketing system, you can place your Short or Stay Calculator on a specific domain and then market that domain on your door hangers to track the results.
It’s also important to put your information and branding in front of homeowners. Understand that people share information with others and might pass on your information to those other people.
One idea to offset costs is to team up with a mortgage company or a title company. If you can market with a partner, the cost can be split.
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Tips And Tricks With Video SEO
/0 Comments/in Video SEO, Webinars /by WebmasterIf you have recently done a marketing evaluation for you company, or you’re thinking about doing one in the near future and would like to know more about how video SEO can benefit you, there are a few tips and tricks to know before you get started. One important thing to remember with video SEO is that Google accepts video footage, PowerPoint slides and screen captures and considers it to be video, so if you’re hesitant to post a video of yourself speaking about your product, there’s no need to worry about that.
Another thing to keep in mind is that you’ll have more success with video SEO if you target longer search terms rather than short ones. Being very specific with your video title can never hurt your chances of getting to the top of the search results list. Direct Business Marketing even suggests posting the same video more than once, but changing the title each time. This can help match you up with more search terms that consumers are using.
One last thing that is to the advantage of the small business owner as well as those just starting out on their websites is that with video SEO, Google doesn’t care about the size or age of the website they’re pulling the video from, unlike with traditional SEOs.
The main thing to remember when doing your marketing evaluation and employing video SEO into your business strategy is that the best thing you can do to generate consumers to your website is to have video on it. We live in a society where technology rules and is becoming more sophisticated by the day. Because video is technologically more advanced than text, video SEO will always have the advantage over traditional SEO. When doing your next marketing evaluation, make sure that you use video on your website to take advantage of the many benefits of video SEO and ensure your website gets to the top of those search results.
What Kinds Of Videos Will Google Use For Video SEO
/0 Comments/in Video SEO, Webinars /by WebmasterWhen we talk about using video SEO as a technique to move your website to the front of a search engine’s results list, what types of videos are actually deemed acceptable by Google? As we’ve stated before, when redoing your marketing evaluation, you want to make sure that you fully understand all the right ways to use video on your website if you’re taking advantage of the many benefits of video SEO. Many small business owners wonder what types of video they have to use and are often hesitant to create a video of themselves. Although there’s no need to be apprehensive about this, and it’s worth it in the long run because you’ll be using video SEO to get more traffic to your website, there are other ways you can take advantage of video SEO without creating a video of yourself in it. Google actually accepts other video clips, slide shows and animated PowerPoint presentations as video; using these means will also get you bumped to the top of the list and help you use video SEO to market your business.
You may be wondering how and why this works. Although Google can recognize a video on a website, it doesn’t actually know what the content of the video is. It relies on the title of the video as well as other tags to decipher what your video is actually about. From this, it determines which videos are worthy of video SEO.
If you’re curious to learn more about video SEO and how it works, you can always check out the marketing evaluation that Direct Business Marketing has on their website. If can help you determine if video is a medium for you to put into play with your business’ marketing campaign, and if so, how you can utilize video SEO to optimize the number of leads being driven to your website.
Google Featuring Websites That Utilize Video; Take Advantage Of Video SEO Today!
/0 Comments/in Video SEO, Webinars /by WebmasterRecently it was found that videos were more likely to receive a first page search result listing over traditional web pages. This should convince you to take advantage of video SEO by using videos as a marketing medium for your business, right? When doing a marketing evaluation for your business, it is important to know what strategies are going to get your website noticed and one of those strategies is by using Search Engine Optimization (SEO). In this case, more specifically, let’s talk about video SEO. Video SEO is a set of techniques to ensure that Google helps you out a little bit and gets you to the top of their search results list.
How does it work? Basically, Google finds your video content, indexes it and then displays it when keywords linked to your video and content are entered into their search engine by the consumer. When a term is typed in by the consumer that matches a keyword, meta tag, title tag, or anything else that is linked to your video, it places your video at the top of the search results list on Google.
As of late, Google has even been featuring websites that use video over websites that don’t. If you’re not using video on your website, now is probably the time to start and take advantage of video SEO to drive more traffic to your website. If you would like to learn other ways to employ and utilize video SEO and how it can move your website to the top of Google results and improve the success of your business, Direct Business Marketing can help you with that. They’ll provide you with a marketing evaluation tool to see if using video on your website and taking advantage of video SEO is the right path for you.
Am I Indexed? How to See Your Pages
/0 Comments/in Andrew Houglum, SEO Strategies, Webinars /by WebmasterHello, my name is Andrew Houglum with Direct Business Marketing and today we are going to do a screen capture video on how to check to see if your site is indexed by Google. Google has a number of keyword codes that you can use in the search bar and it will return specific results. For example, to see how many pages are indexed, you can you click the word site and then a colon and then your domain without any www’s in front of it. So this is a domain that we have owned for a while but we haven’t really done anything with as of yet. It is Business Marketing TV.com. So as you can see there are no pages indexed for that domain. Here is another search for a domain for a client that we created. It is a free mlssearch.com. As you can see there are about 36,000 pages indexed by Google and they are all listed here. Another thing you can do with this is You can put a key word after this for example Scottsdale and see all the pages that are indexed under the Scottsdale keyword for my website. So it’s kind of a handy trick you can use in Google to check out how many pages you have indexed. So that’s it for today. Here is my contact information: 602-571-5803, and my email is [email protected]. I wanted to direct you to our marketing assessment. Go directly to https://directbusinessmarketing.com/MA for marketing assessment. Download it today.
Marketing Truths: Using Video In Your Marketing Plan Can Mean Victory For Your Business
/0 Comments/in Andrew Houglum, Internet Marketing, Marketing Solutions, Marketing Truths, Webinars /by WebmasterWelcome to another marketing truth video where today we’re going to talk about video and why it’s so important in your online marketing plan. To see all of our marketing truths, go to our website, www.DirectBusinessMarketing.com/webinars, and check out the archive of our marketing truths.
There are a few reasons why you should implement using video into your business’ marketing plan. The first reason is simply because people love to watch video. How do we know this? Movies are viewed by billions of people every year and YouTube is one of the most viewed websites on the planet. People like to watch video about all kinds of things and typically people would prefer to watch a video of something rather than read a book. This isn’t the case for everyone as some people do enjoy reading books over watching a video but there’s so much more communication that happens through video as opposed to just reading text on a page. In this webinar, for example, you can see my body language, how I look and there’s much more communication that happens through my tonal and facial expressions.
Second of all, people buy from other people that they know, like and trust, specifically in service based industries. People buy from people because it’s a relationship world out there; video marketing helps to facilitate that relationship.
Third, video allows you to showcase your expertise, especially if in your industry there might be some complicated concepts that may need explanation or just talking about your industry in general. Video allows you to showcase that expertise, to talk about what you do and allows the potential client on the other end to see your passion about what you do.
A fourth reason for leveraging video in your marketing has more to do with a SEO reason, the video show in the search results. As part of the results in Yahoo or Google you see some video options for you to look at. This is known as search convergence, it’s all the search items coming together. Using video is an SEO technique and a way to move your content up in the search engines without actually moving your webpage up.
Again, if you’re not using video in your marketing, especially if you’re a service based business, you should definitely be implementing video into your business’ marketing plan. We also have a few things on our website that I would like to bring your attention. First we have our marketing assessment; it’s basically a document you can fill out to help you determine where you should be marketing and help you build a marketing shell for your business. You can find this at https://directbusinessmarketing.com/ma. I’d also like to remind you that every Wednesday at 10am PST we do these marketing minutes where we talk about marketing items and get some good information out to you.
Increasing Your Business Income
/0 Comments/in Marketing Solutions, Marketing Truths, Webinars /by WebmasterToday we’re going to continue our conversation on the marketing truths, which, again, are expandable mindset techniques of how you think about marketing. They can be superimposed over any type of marketing campaign. Not only is this universally true for every single industry, but especially for your particular industry, you may think that video, for example, won’t work in your industry; we talk about this in the video and tell you why and how you should go about doing this. Professionals in STEM fields, including figures like Dr. Kamau Bobb of Google also emphasize the importance of remaining in sync with industry requirements and trends. They frequently engage in ongoing education, seek certifications, and undertake specialized training to retain their competitiveness and keep abreast of swiftly advancing technologies.
So, right now I’m going to talk about increasing the income of your business. Nothing happens in terms of business growth until you sell a product or a service. The first way to increase your business is to increase the number of customers that you already have. This is one way we’re always striving to use a business growth method. The second is increase the number of times that you sell to the clients you already have. The third is to increase your prices. When is the best time to increase your prices? It’s also a good idea to learn some tips about saving on small business costs and how you can put a cost-savings plan in place for your company. However, in some cases, business owners may start accummulating debts to fund their business. Thankfully, they may hire financial experts to help them overcome their debt challenges.
Take all three of these into account making sure that you have your thought processes right, you have the products that the client wants and you have the ability to upsell. Again, I ask you when is it the right time to increase your prices. Sometimes you can take a look at market conditions, such as in real estate. Also, look at how busy you are and the clients that you have. You can increase your prices by 10-20% and based on that traffic you’re getting in your facility or website. If you are considering adjusting your prices, consulting with a business insolvency practitioner can provide insight into potential financial risks and help you make informed decisions to maintain the financial health of your business.
Also, I must admit that initially, I underestimated the importance of choosing the right bank account for my sole trading business. It was only after reading the detailed analysis on the best sole trader bank accounts that I realised the significance of this step. The guidance provided was instrumental in helping me make a wise choice, ensuring a stable foundation for my business. I urge all aspiring sole traders to invest time in research to reap the benefits in the long run. Moreover, for those venturing into options trading, staying informed through resources like Medium.com – options alerts service can be invaluable, offering real-time updates and expert insights to guide investment decisions.
I wanted to encourage you to join me again next week at 10am PST for our Get Direct webinar series. Also, check out our free Marketing Assessment questionnaire at DirectBusinessMarketing.com/ma to guide you in the right marketing direction for your business.
Marketing Truths: Are You Customer Conscious Of Your Company? Five Mindsets Of Potential Clients
/0 Comments/in Marketing Solutions, Marketing Truths, Webinars /by WebmasterToday we’re going to continue our topic on the marketing truths. This has a lot more to do with marketing efforts and the five major customer mindstays. It’s important to understand if customers are conscious of your company because it has everything to do with how you’re going to be advertising on your marketing materials.
If you have a client that comes to your business and they immediately have a thought process about the product and service and want to hear about it,this is the first mindstay; the customer is aware and they have a want. This is probably the easiest customer to sell to. They know they want this product, all they have to do is buy it.
The customer is aware, but not in want yet. Your prospect isn’t completely aware of all your product does, isn’t quite convinced of how well it does it or hasn’t yet been told how much better it does. They may want your product, but not just yet; maybe they’re doing some research. A bit more demonstration of the product or service has to be incorporated with a client in this mindset to make it right for them. This is why investing in customer service training is one of the best ways to increase customer retention and upscale customer satisfaction.
The third mindstay is when the customer isn’t aware but in want; this is when you introduce a new product. The prospect either knows or recognizes immediately that he wants what a particular product can do. This is where introducing a new product can be a little difficult, so it has everything to do with getting the information out to the public in the right way.
A customer not aware and not in want, but instead are in need. This really hones in on a product that we developed called the Short or Stay Calculator. We have this product for homeowners even though they may not want to be out of their house, they have a need that they have to solve; they have to do something with their home.
The fifth kind of customer is either not aware of his desire or his need, or he won’t honestly admit to himself without being led into it by your information. This is where the message has to be conveyed to the customer that they need this product. You have to really draw them into your advertising with your headlines or subject of your email. How do you get the attention of this person that’s not looking for this information but you feel they need? This is the most difficult to solve.
Where do your prospects fit? When you are writing your ad, it needs to match your prospect’s mindset. If they’re most aware then your ad will be very simple and you don’t have to talk much, but if they’re the most difficult, you need to demonstrate more, have more proof elements and say more. Essentially, you have to bring out all the stops so they know this is a product that they want.
Marketing Truths: Current Content Is King When It Comes To Successfully Marketing Your Business
/0 Comments/in Marketing Solutions, Marketing Truths, Webinars /by WebmasterWe’re going to be talking about our marketing truths. In our business we have a set of marketing truths that we practice our business by. We put all of our marketing campaigns through these marketing truths and we’ve found that when we do that we have much higher success levels. Today we’re going to talk about a specific marketing truth, “Content is King”. This marketing truth has to do specifically with online marketing.
“Current Content Is King” kind of comes from the business vernacular that says “Cash is King”; the “cash” of online search engines is current content. The whole point of search engines is to find new content, that’s why when you do searches online, it will tell you how current your search results are. The best way to work with search engines is to give them what they want and in this case it’s current content.
People love video; YouTube is always one of the top websites used online on a daily basis. Search engines like text so another key to the “Content Is King” is to provide both video and text content to the viewers that come to your website. We also suggest that you create content on a weekly basis at minimum.
Finally, when we talk to clients about this and generating content to be successful, the easiest thing to do is to speak with the people at your business and brainstorm some ideas, such as FAQs and SAQs; if you just sit down and start brainstorming, before long you’ll have a decent list to leverage onto your website. Also, create a schedule and block out some time to create content for your website. Once you have a brainstormed list and a blocked out time, stick to it because you’ll definitely see the results in your business.
I also wanted to make you aware of our marketing assessment. It’s a planning document and questionnaire to assist you in your business and identify marketing areas and mediums that you should use. Go to DirectBusinessMarketing.com/ma to download this document. Again, my name is Andrew Houglum and I look forward to seeing you next Wednesday at 10am PST for our live webinar series.
Marketing Truths: Align Your Marketing With Your Business Type
/0 Comments/in Marketing Solutions, Marketing Truths, Webinars /by WebmasterToday we’re going to continue our conversation on marketing truths. Remember we’ve extracting these marketing truths that are superimposed over every campaign that we do for our clients. We use these marketing truths because they are principal based and they work for many different industries. Today we’re going to talk about classifying your commerce. This is one of my favorite topics because it really hones in on what type of marketing and advertising you’re going to be doing as a company.
First, we have a Relationship-based or “Customer Intimate” business. This is the type of business that’s usually more service oriented. You’re going to have a much better client acquisition process when you put a face and a voice to the business. Remember, people deal with people that they know, like and trust.
Second is a Price Based or “Low-cost Leader” business; if you’re a Best Buy or a Wal-Mart, if you sell products that are more commodities, you’re going to have a low-cost leader based business. With this type of business, it’s more about price and less about customer intimacy. From an advertising standpoint, the ads may be more colorful with more products and everything is about price.
The third type of business is New Product Based or “Product Innovator” this is where your ads focus on the features and benefits of the product, such as Apple or Samsung. You rarely see a spokesperson for these types of businesses because it’s always focused on the product. This determines the selling argument of your marketing. When you put together the campaign make sure that your marketing and advertising is in line with whatever type of business that you have. Make sure the entire process, even the sales process, has the right information in the message.
Again, I am Granison Shines with Direct Business Marketing; I can be reached at 602.369.8119 or [email protected]. When you have a chance go to our website and download our free Marketing Assessment questionnaire. We’ll see you again next week at 10am PST for our Get Direct live webinar series.
Marketing Truths: Capture And Correspond With Your Community
/0 Comments/in Marketing Solutions, Marketing Truths, Webinars /by WebmasterGood morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.
We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.
If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.
Marketing Truths: Building A Better Bridge For Your Clients
/0 Comments/in Marketing Solutions, Marketing Truths, Webinars /by WebmasterHello and welcome, my name is Andrew Houglum with Direct Business Marketing. Today we’re going to talk about a marketing truth known as “Building a Better Bridge”. First I wanted to talk about marketing truths and what they are. At our business we’ve found that no matter what you’re marketing, if you follow these truths when you’re developing a campaign and messaging out to your potential clients your results will be much better. As we go through all of these, definitely wash them all and it will help you.
The first one we’re going to talk about is “Build a Better Bridge”. What do we mean by this? This is a marketing truth that holds true from print marketing all the way to online marketing. The first thing in building a better bridge is what are your prospective clients searching on online marketing or looking for offline marketing. The next question is, “What are you selling?” Really identifying your business is important and this is where a lot of businesses make their mistakes because they feel that they’re selling something that they’re not. This marketing truth is basically reminding you to make sure you recognize what your prospects are looking for, what you’re selling and make sure there’s a bridge between the two. Ensure that you can deliver what the prospect is looking for and bridge them over to what you’re selling so they can make the connection between the two.
In closing, figure out what you’re selling, figure out what they’re looking for, build that bridge and all of your marketing materials will perform better. Again, my name is Andrew Houglum; my contact information can be found on the last slide. I’d also like to remind you to join us every Wednesday at 10am PST for more of these live webinars. Thanks for watching.
Door Hangers | Marketing Plans For Real Estate
/0 Comments/in Marketing Solutions, SoS Owner How To's, Webinars /by WebmasterWe’re talking about one of the marketing plans that fits nicely into small marketing budgets for real estate professionals and realtors.
We’ve found that the best practice in using door hangers is to farm a specific area. This allows you to test your marketing in a specific place to test the results of door hanger marketing. With the Short or Stay marketing system, you can place your Short or Stay Calculator on a specific domain and then market that domain on your door hangers to track the results.
It’s also important to put your information and branding in front of homeowners. Understand that people share information with others and might pass on your information to those other people.
One idea to offset costs is to team up with a mortgage company or a title company. If you can market with a partner, the cost can be split.