If you have recently done a marketing evaluation for you company, or you’re thinking about doing one in the near future and would like to know more about how video SEO can benefit you, there are a few tips and tricks to know before you get started. One important thing to remember with video SEO is that Google accepts video footage, PowerPoint slides and screen captures and considers it to be video, so if you’re hesitant to post a video of yourself speaking about your product, there’s no need to worry about that.
Another thing to keep in mind is that you’ll have more success with video SEO if you target longer search terms rather than short ones. Being very specific with your video title can never hurt your chances of getting to the top of the search results list. Direct Business Marketing even suggests posting the same video more than once, but changing the title each time. This can help match you up with more search terms that consumers are using.
One last thing that is to the advantage of the small business owner as well as those just starting out on their websites is that with video SEO, Google doesn’t care about the size or age of the website they’re pulling the video from, unlike with traditional SEOs.
The main thing to remember when doing your marketing evaluation and employing video SEO into your business strategy is that the best thing you can do to generate consumers to your website is to have video on it. We live in a society where technology rules and is becoming more sophisticated by the day. Because video is technologically more advanced than text, video SEO will always have the advantage over traditional SEO. When doing your next marketing evaluation, make sure that you use video on your website to take advantage of the many benefits of video SEO and ensure your website gets to the top of those search results.