One of the Marketing Truths that Direct Business Marketing encourages small business owners to implement into their marketing process is, “Videos, Views, Victory!” But what does this mean exactly? It means that when you utilize video content in your marketing process, whether it be on your website, social media account or on a YouTube channel, people love to watch video and it can do great things for your marketing process and campaign.
One use of video that we’d like to talk about today is video content on your website. When you use video content on your website it, not only does it appeal to consumers, but it also helps your search engine rankings by taking advantage of video SEO. You may already know what SEO is and video SEO is just an extension of that. When you use video content on your website, search engines tend to feature your website more and give it a better search engine ranking than those websites that don’t use video content.
There are a few other reasons as to why you should use video SEO techniques on your website. It’s estimated that a website that uses video SEO is over 50 times more likely to receive an organic first page ranking than those web pages that don’t. That’s a statistic you shouldn’t really ignore if you’re considering using video SEO to help your website. Also, video SEO utilizes long tail searches, meaning you can target a longer search phrase with your video title or description; you can’t really do this with traditional SEO and using keywords on your website. Lastly, when you use video SEO, it doesn’t matter how old your website is. With traditional SEO, Google takes your website’s age into consideration when deciding where to rank it. Video SEO gets rid of this concept and can boost you to the top of the results page
Using any type of SEO in your marketing process is a great thing for your website, but we’d like to encourage you to take it to the next level and implement the use of video SEO into your marketing campaign as well. The increase in traffic that you could potentially receive can do great things for your business and your website.