Lead Nurturing Webinar

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Remember the easiest lead to convert is a client you already have… Take advantage of your current list and past clients and nurture them into referrals and new sales.

Are You A Marketing Manager Looking To Implement A Website Into Your Marketing Process?

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Are you a small business owner or marketing manager for a small business that’s looking to launch your online presence with a website? A website can do a number of things for your small business, such as help you reach customers around the world to market your products and services. It’s a very good strategy to implement into your marketing process to help grow your business. If you’re seeking guidance from business experts, don’t hesitate to tap into valuable resources available to you.

As a marketing manager, the important thing when creating your website is to encourage consumers to take a certain action, such as purchase a product or sign up for a newsletter. Direct Business Marketing can help you with this by helping you plan and develop a website that will get consumers to take that action and keep them coming back. We’ll build it with sound SEO techniques and provide you the capability to update the content of your website on a regular basis as well as add any video, text or images that you desire. One thing you won’t have to worry about as a marketing manager is manually tracking the results. We build in real-time reporting capabilities so you are always up-to-date on how your website is performing. As the marketing manager for your business, we constantly work with you to make sure that your business’s goals are being met.

Not only will we help you implement your website into your marketing process, we’ll also offer you our Marketing Truths to help you keep your campaign as successful as possible as well as weekly webinars discussing various aspects of marketing. Other marketing managers and their small businesses have really benefitted from our Marketing Truths and our weekly webinars and we’d like to encourage you to do the same. For further information on how working with DBM on your building your business’s website can make your marketing manager duties much easy, explore our website at https://directbusinessmarketing.com.

Lead Nurturing: How to Set Up Your Lead Nurture Campaign to Grow Your Real Estate Business

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Take a wild guess as to how many Real Estate Agents we engage with that DO NOT have a lead nurturing campaign!!! 3 outta 10 – Wrong! 6 outta 10 – Nope! How about 8 outta 10! Yep – you read it right, 8 out of 10 Real Estate Agents do not have a lead nurturing campaign for – their existing clients, existing leads, and new leads generated. Just imagine how much money you’re leaving on the table if this is you!!!

Post Event Marketing Starts With A E-Mail Campaign To Answer FAQ’s

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about how to properly market your next event. We have covered this important topic over the course of several video blogs and today we are talking about your post event e-mail campaign. To find our other blogs related to event marketing make sure to browse the Direct Business Marketing website for even more information on hosting the perfect event.

So once you have game planned to host the perfect event there is still work to be done after the day of your big event. I call this the nurture stage of event marketing and this is meant to help sell your product or service. In the nurture stage we want to develop a post event e-mail campaign within the first six days after your event date. These e-mails should answer any frequently asked questions from your event or questions you feel should be asked about your product. You may also want to include a video that creates a hard offer for your product or service in order to capture the sentiment of those who attended. When you start your post event e-mail campaign make sure to explain why you are e-mailing and what these e-mails will included. The day after your eco-friendly tradeshows the first e-mail should include a thank you message along with some information about the videos that you will be sending over. By making this known right away the attendees will not confuse your e-mails with generic post event spam e-mails that they normally delete.

We want to make these e-mails as personal as possible so try not to include fancy graphics and make sure the clients name is used. For any questions about marketing your next event call or e-mail Granison Shines at Direct Business Marketing today. Thank you for joining me and I will look forward to hearing from you soon.

How to Market Events – Part 7

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Hi, I’m Granison Shines the Chief Marketing Officer at Direct Business Marketing. Now that you have created the information that you will need to market the event, now it’s time to start driving traffic. We are still in the generate and capture phase. One of the things you should have is your own database. From there you also want to write the information out. You want to take the information that you have written out and you want that information to be delivered to your sponsor’s database and your JV partner’s database. You want their people on their list to come to your event. So we are going to kill two birds with one stone here because we should be using social media as we stated earlier. So in the email you will have the subject, the frequency which the first one is going to be the launch email introducing everything and it will probably have the most information in it. Next is the body copy and the social media post you should put online also. You will take a snippet of your body copy and post it on the social media post again driving them to the event page. That information should have the link in it where they can sign up for the event. Next you have to get people to go to your landing page to register. Emails are going to be very handy in your marketing process.

First you will have your launch email, then emails 2 – 4 will be reminder emails then your social media copy. You want to make sure and change it every time you go online and put a link to where the event page is so they can sign up. Then there is the final notice email. Now you have successfully created your email campaign and this information can and should be emailed to your sponsors and your JV partners so they can email something too. Remember to write it out for them and make it easy to copy and paste into their email. This is Granison Shines with Direct Business Marketing. You can reach me at 602-369-8119 or email me at [email protected]. Thanks and have a great day.

How To Successfully Plan Your Events With Our Event Marketing Action Plan Document

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Thanks for coming to our Get Direct live marketing webinar where today we’re going to continue our series on the event marketing action plan; this document was specifically designed for you to understand how to market events and all of the components you’ll need to successfully market an event. We’re still in the invitation stage. Today we’re talking about the event summary. This is important because this information is used as the event page copy and will be used on your landing page. It’s critical you provide a paragraph or some bullet points along with a video with the actual text; you do need to have some text and the video will supplement that.

You can see an example on the screen; if you click on the link it will take you to a page on our website that gives you some event summary examples. You’ll see we have a headline, a few paragraphs, bullet points and the soft offer. We always like to use bullet points in our event summaries because they are what get read the most. The soft offer is also very important because it lets the individual know what they’ll receive just for registering for your event. From there, you have some qualifiers and who should attend your particular event; you should identify your target market for this. The event details are also provided at the bottom of the page as well as equipment that may be needed for your event.

If you give this document to whoever plans your events, or even to your graphics department, it makes it such an easy event to plan. Once you get into the habit of filling out this document, you can plan your events in a very timely manner.

Again, thanks for joining me; please feel free to contact me via telephone or email if you have any additional questions. You can also download our free Marketing Assessment at https://directbusinessmarketing.com/ma or the document we just discussed, the Event Marketing Action Plan at https://directbusinessmarketing.com/store.

Event Marketing Information Captured Through Registration Response E-mail

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about an action plan for event marketing. This is a very important topic which I broken down in several blogs and videos so make sure to go back to part 1 in order to get the most out of our even marketing material.

An events marketing action plan is great way to outline every thing that needs to be done for your event. For this blog we are discussing the registration response e-mail that is used to confirm a client has committed to your event. This can also include a ‘soft offer’ which will allow your client to download additional information or a product surrounding the event. This e-mail should have a simple structure and be set up to auto-respond once the client has signed up. In order to fill all of the seats for your events make sure to use a proper landing page, or website, that your clients can you to sign up. The e-mail needs to include the date, time, location, and a download link in order to avoid any confusion. If there is any kind of investment required for your event make sure to also list this in the e-mail. By having an auto-response e-mail in place you are providing clear details about your event and also reminding your client to put it on their calendar. Once you have the details of your event in place it is important to be able to capture the information provided by those attending.

One easy way to do this is by sending out an auto response e-mail and including a download link. These easy steps in your event marketing will keep your clients focused on your product or service until the day of your event. Once again this is Granison Shines with Direct Business Marketing thanks for your time and have a great day.

How to Market Events – Part 4

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Hello, this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. We are a marketing firm for many different types of clients and many different types of industries. We are looking at our document called the event marketing action plan. This is a plan that will allow you to develop everything you need with all the resources in one area. The event marketing action plan should be a campaign. So now we are looking at the generate and capture section here we have some marketing items that need to be developed. So on this document you’ll see that the standard items are in grey. Those are the ones that should be constructed for every event. Making sure you have that information handy all the time will help you create the event marketing pieces that you are going to need.

One thing you want to do is create a video. We have found out the landing pages that have a video with it do a lot better when it comes to sign ups. You want to have some outbound emails to market to your database and you also want to be able to cut and paste them and give them right to your event sponsors. You want to automatically step up your post-event email drip campaign. The EventBrite page with the custom link but basically with each landing page that you make can have its own link. You want to have the registration response email saying thank you for signing up for the event and offer them their free download. The social media marketing such as face book because you should have friends, you should have a business page to your face book. You want to make sure you change your cover page every time you do an event. Then you want to outline your social media posts and that could be face book or twitter. Then you also want to have a flyer. These are the basics that you should have for every event. From here we can get into other marketing items. These can be anything like another series of videos, pay per click campaign. You can do anything you want to.

When we talk about marketing avenues this is with whom and where the marketing items will be deployed. Say for instance you developed a flyer. That flyer should go to your sponsor, your JV partner, on your social media, your own database, and the venue where the event is going to be. This is a good way to track where they are coming from. We will show you how to cut and paste emails that will be able to be sent to the JV partners, the sponsors and everyone else. This is Granison Shines, the Chief Marketing Officer at Direct Business Marketing. You can contact me at 602-369- 8119 or you can email me at [email protected]. Thank you very much.

How Can Direct Business Marketing Help You With Your Marketing Campaign?

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Do you need a marketing campaign? If so, today I’m going to discuss our marketing process at Direct Business Marketing. We have four different avenues that we focus on in our marketing campaign, Generate, Capture, Store and Nurture. If you look at the graphic in our video, you’ll see how the four avenues flow together.

The first thing you have to do is generate people to your marketing promotion. Secondly, you have to ensure that you capture that information because a prospect doesn’t change into a lead until they give you, at the very minimum, their name and email address. We also want to store this information in a database or somewhere trustworthy because we want to nurture the lead to the sale.

I want to talk to you about an offer and how you can use our particular marketing process to have better marketing flow within your organization. There are four deliverables you’ll get once you engage with us, in order to see where your marketing is currently and where it is going to go so you can have better success in delivering your products and services. The four deliverables are: marketing audit, current marketing flowchart, marketing assessment and new marketing flowchart.

The marketing audit is a very important document that outlines what you’re currently doing and what the ROI is on what you’re currently doing. The second deliverable is the marketing flowchart, which you have right now. This marketing flowchart will give you a visual perspective of what you’re doing and where the holes are that you need to fill in so that your marketing campaign can be successful. From there we give you the marketing assessment; here’s what you should be doing when we’re marketing towards your client-type. Lastly, you’ll get the new marketing flowchart; from a visual perspective, this is what your new marketing campaign will look like.

Please contact me directly and I can tell you more about how you can get these deliverables and how we can set up your marketing campaign for you. You can reach out to me via telephone at 602.369.8119 or email me at [email protected].

How to Market Events

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Hello there, I’m Granison Shines here, the chief marketing officer at Direct Business Marketing. I would like to continue our conversation on event marketing. We are looking at the event marketing action plan. I think this whole document is important but when it comes to marketing events, the event sponsors or the JV partners are really going to help you market your event. If you own a business, most likely you know people who have other businesses and it’s important that when you have event sponsors, there is one big important factor. one, they have a list that they market to and the more in touch they are with that list, the better the response is going to be for your event. This will help you identify where your traffic is going to come from. Point number two, is you want that person that you know or that other business to have the same client type but they sell a different product or service from you. Don’t invite your competitor to send out information to their list because they probably aren’t going to want to do it.

Here you just want to document the name, the company, phone number, email and company logo. You want to address where they got their company logo and why because you want to start adding value to your event sponsors and JV partners. You want to start adding value by putting their logos on the websites and the marketing materials and event sign-up sheet. You want to give them time to speak at your event and to be there to network. You all can make money from this event if it is done right. It’s important to understand that the event sponsor and the JV partner are very critical for the success of your event. Again, I’m Granison Shines and you can reach me at 602-369-8119 or you can email me at [email protected].

Not Just Another Event, Make Yours Great With Effective Marketing

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Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the importance of event marketing and some tools to make sure it is a success. At Direct Business Marketing we have been utilizing event marketing for years and in the time have found what works and what doesn’t when preparing for your upcoming event. If you are getting ready to host an event or just looking to improve on the last one you had please reach out to me with any questions or comments.

First of all it is important to be aware of all the different types of events you can host to help educate your customer. Whether it is a town hall meeting, live webinar, or a workshop we have put together four of the key components to a successful event. People tend to buy from a credible, educated source and by hosting an event you are able to grow your credibility and also your customer base. An event will also require your customer base to act in some fashion before a specific date in order to be involved. A call to action before your event helps focus your customer base on the benefits your product or service will provide to them. Hosting an event will also imply scarcity to your customer and this can also serve as a call to action. A successful event will only be available to a certain number of people with an allotted amount of time making your message that much more powerful. The final component of a successful event deals with the fact your customer must make a commitment in order to attend the event. By developing this psychological factor of marketing you are gaining their attention and curiosity long before the event.

I hope this has provided some great information to get you started planning your next successful event. Make sure to download our marketing assessment tool off of the Direct Business Marketing website to find other great tools for your marketing needs. Thanks again for your time and make sure to stop back soon for more great marketing advice.

Free Tool Helps Businesses Find Marketing Needs Tailored To Their Client

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Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about understanding where you should be marketing. Growing your business includes numerous obstacles and it can sometimes be hard to determine the best locations to market your product or service. Today in my blog I am going to show you how our free marketing assessment tool can help you find the answer to this question.

It is important to remember that all businesses have different clients that they are targeting and figuring out how and where to reach them is one of the most important steps. A business also needs to have a goal in place for what they want to achieve through their marketing. Certainly the goal is to increase sales but your marketing goal generally will not be that cut and dry. You may have a retail store front or simply operate online and this needs to be considered when planning your marketing goals. Our marketing assessment tool will also help you look at your current marketing and determine if it meets your expectations. This involves simple questions like do I have a website? Is it effective? Or do I need to consider making changes so it drives more sales lead. Our assessment will also get you thinking about how your clients make their decisions and what that will mean for your business. For some industries this doesn’t make sense but for others creating relationships and creating content online will help grow your bottom line. This free marketing assessment tool has already helped numerous business owners better understand how to make their marketing dollars stretch a little farther.

Simply stop by the direct business marketing website today to download it for free and find out how to capture your clients attention with an efficient marketing strategy. This is Andrew Houglum with Direct Business Marketing thank you for your time and I look forward to helping you soon with all of your marketing needs.