Free Marketing Ideas | Training Other Agents

Training other agents is a great way to generate leads. The benefits of training other agents are numerous. First, you can solidify your position as an expert in your area. Secondly, training other agents creates a referral source from other agents. And lastly, this promotes an environment of abundance and a relationship in your market. Promote the idea that there is enough business for everybody.

When you’re considering this option, set a time, date, and location and follow this up by sending out a notice to agents in your office and area. Consider promoting this training with your local NAR. You don’t need to cover your lead generation process. And ALWAYS remember to end your training by asking for referrals. At a later time, you can consider providing paid training service.

Free Marketing Ideas – Host A Live Open Forum | Direct Business Marketing

Today, we’ll continue our conversation about free marketing plans with a creative idea, hosting a live open forum. This forum can be a small seminar, large seminar, or town hall setting. The type or size of your forum isn’t necessarily important.

It’s important that you understand the benefits of a live open forum. Firts, you’re given the opportunity to be face-to-face with potential clients, answering their questions and concerns. Secondly, this platform gives you the advantage of being seen as the expert in your field. And lastly, with most businesses, it is easier to close a deal when you are face-to-face with your potential clients.

To set up a live open forum, there are a number of steps that need to be completed. Set up a time, date, and location for your marketing efforts. Through your information process, let prospective clients what you will be talking about, then tell them and follow that up by telling them what you’ve just told them.

Finally, remember to finish up with a call to action. Give them direction as to what you would like them to do next.

Real Estate Marketing Action Plan: $3,000 Budget

Marketing Action Plans for real estate agents is our topic again today. This week, we’re focusing on a plan for those of you that have about $3,000 to spend on marketing per month. If your marketing plan budget is less than that, you’ll want to check out the last few weeks of marketing plans that laid out a free marketing plan, a $500 budget plan, and a $1500 budget plan that might be right for you.

With a $3,000 marketing plan budget, you can expand your already existing Pay Per Click campaign to include other networks like Facebook, Bing, and Yahoo. Remember, if you’re already running an effective PPC campaign, you can expand the budget to expand the number of leads. You can also expand your TNT program. If you increase the number of videos you’re doing or the number of websites in your network. Next, we believe you should consider expanding your SEO backlinking. And finally, sending out mailers to a deliquent list can prove effective. We need to remember our printed materials because not everyone is comfortable with the online marketing yet.

Real Estate Marketing With A $1500 Monthly Budget

We’re continuing our marketing action plan series discussing your marketing strategies if you have a $1500 budget. If you haven’t checked out the zero dollar budget and $500 budget from earlier webinars, please check those out today.

First of all, if you have already used some of the previous items, you should implement your pay-per-click campaign or expand the campaign that you already have. You can do this by expanding to other networks like Bing and Yahoo. At this level, if you aren’t using PPC, you are missing out on leads.

Another marketing plan to consider with this budget in mind is an old school tactic that works well. Farm an area with printed material. Find an area that you know well or has the right price point and send out a strategic marketing campaign with a letter, postcard and door hanger.

You can also expand your SEO reach with backlinking and boost your organic search results. And the final thing that you can do with this type of monthly budget is expand your video bloggin efforts. We have a product called TNT that can help you with your online marketing campaigns.

Real Estate Marketing Plan $500 Monthly Budget

Today we’re continuing our action plans for real estate agents. We spoke about free marketing plans last week and we’re going to talk about if you have $500 to spend on your direct marketing budget.

We’ll show your lead generation process as usual to give you a reminder on what the goal is in using your online marketing and direct marketing budgets. So, moving forward on the next level, here are some of the things that you can use to market your business with a small budget.

  • First, complete the action plan for the free marketing plan
  • Door Hangers in Your Listing Areas
  • Sign Riders
  • Press Releases
  • Info Tube Flyers
  • Pay-Per-Click
  • Content Submission Program
  • This action plan is for the short or stay marketing system, but it can be used for anything.

    Real Estate Marketing Plan: $0 Budget

    Today we’re talking about our marketing action plans. We’re going to give you a documented version of this plan with this video so that you can put the two together.

    We always talk about our lead generation sources when direct response marketing. There are four aspects of a marketing campaign; generate, capture, store, and nuture. Right now were positioning the short or stay calculator as that capture source. We’ll talk about where to store those leads and, of course, nuturing those leads. Whether you’re emailing them or picking up the phone, you have to nuture the leads to effectively market your business.

    If you have no money to market your business, there are a few things that you can do to directly market your business. You can use email marketing to past clients. Craigslist is also a great way to get some free marketing. We also strongly suggest video blogging to market yourself and your business. Posting to social networks is a great way to get your business out there and social marketing is becoming increasingly popular. You should also link to your current websites to let people know that you have other sites. You can also provide a live open forum to connect with homeowners or other agents to market your business.

    Take a look at the list and if you have any questions please contact us directly. We are here all day to answer your direct response marketing questions.

    YouTube is Listening – Online Marketing with Video

    Thanks for joining us with another Get Direct Online

    Marketing webinars. Today we are talking about video

    marketing with YouTube. We strongly suggest to all of our

    clients that they use video. The more video you make, the

    greater your results. And you can kill several birds with

    one stone in your online marketing efforts while making

    videos.

    Youtube is actively transcribing your videos. When you

    make a video be sure that you speak clearly at the

    beginning of your video, using keywords. Use these

    keywords as often and as naturally as possible.

    Take advantage of those initial few words that are

    transcribed by YouTube and, in turn, searched by Google.

    Your online marketing process will benefit by making this

    one little change.

    Online Marketing For Real Estate Professionals

    Today we’re talking about Online Marketing strategy for realtors and real estate professionals. We’d like to give you an idea about the success that we’ve had in the real estate industry with online marketing.

    We provide a variety of services to realtors that are looking to market their business online. First, we offer a branded website that is about you and your real estate team, effectively marketing your business online.

    Second, many realtors are marketing to home buyers in a leafy neighborhood. So, we provide a website that has your IDX solutions. This domain is a search engine optimized to make it easier to find in search rankings.

    We also provide websites that you can use to market to people looking to sell their home and websites that market to other agents and people that you are recruiting to join your company.

    All of these online marketing options are provide with our marketing experience and offline marketing solutions.

    Video Marketing Madness – Free Tools & Tips

    Today I’m going to speak to you about a topic that Andrew discussed last week, where to find information on Video Marketing Madness. We continually answer questions about video marketing; how to do it, tools to use, and other video marketing tips.

    Andrew made a video that is about 15 minutes long. You can check it out for more tips. Also, if you know Direct Business Marketing’s philosophy at all, you already understand that 90% of our clients use video marketing. It’s important for potential clients to see your face, especially for customer intimate industries like real estate.

    You can watch this video at http://KevinAndFred.com/vmm-random-tips. There are lots of tricks and tips that you can use right now.

    Free Marketing Plan – Email Marketing

    Free Marketing Plan – Email Marketing

    As we continue our series on marketing plans based on your budget, we discuss email marketing to increase your business. Your online marketing plan can be greatly bolstered by several free marketing solutions and email marketing is just one of them.

    Email is still a very effective way of grabbing attention for your products or services. People are using a variety of sources to receive emails. So, we need to keep that in mind when we are using email as a method of online marketing. Keep in mind that we don’t want to create a lenghty email because many people are viewing your emails on a mobile device or tablet. So, for easy reading, we suggest you to keep the email marketing messages short.

    If you don’t already have an email list, you should start building a list. We have spoken previously about building a community and this will come into play when you start your email marketing campaign.

    There are three things to remember when you’re sending out emails as a part of your online marketing campaign. First, you should be emailing past clients. Stay in touch with them. Pick a frequency and stick to it. We recommend AT LEAST once per month. Also, you should set them up on an automated drip campaign. This is a great way to nuture your community.

    Lastly, there are a few “best practices” you should keep in mind when setting up your online marketing plan and email marketing campaign. The subject line is important. It should be attention grabbing because they will look at it, judge it, and decide whether they will read it or not. The body copy is important. You should have one paragraph, maybe two, and that is it. Then include a few bullet points. Finish with a link to your website, not the homepage, but the specific page that you want them to land on. If you’d like to take it a step further, have a video on the page that you link to.

    You can check out
    https://directbusinessmarketing.com/downloads/sos/email-marketing-checklist.pdf for more information.

    Pay-Per-Click: Does it Really Work?

    Join Andrew Houglum as he does an in-depth webinar are pay-per-click (PPC) and provides some tips and tricks on how to ensure it works for you.

    Online Marketing Plan With A $0 Budget

    Online Marketing Plan With A $0 Budget

    Today, we’re starting a new marketing series focused on marketing plans developed with your budget in mind. The first marketing action plan we’ll be discussing is for those of you that have no money in your budget.

    With online marketing, there are two things that we need to keep in mind. We have to give the search engines what they want, and we also need to satisfy the human psyche.

    We’re focusing on one of the critical pieces of an online marketing today with any small budget, video blogging. There are some finite ways to capitalize on video blogging as it relates to your marketing program.

    First, take advantage of Youtube. Youtube is the second most accessed search engine in the world, following the king of all search engines, Google. Plus, Google now owns Youtube. So, the content on Youtube inherently ranks well in Google search engines.

    A second factor to consider when video blogging is that videos allow the visitor to “get to know you”. This is critical, because, unless you are a megabrand like WalMart, people prefer to conduct business with people, making relationships and familiarity critical to the business-client relationship. This satisfies the "human psyche" that we referred to earlier.

    Creating a video, as mentioned above, also satisfies the search engines. It gives Google content via the text you post on your website and the video you post on YouTube (much like this blog post-video with text to accommodate it). There are also multiple ways to enhance your video blogging efforts when marketing online. Creating a few good habits from the list below will generate positive results both in the short term and long term.

  • Keep your videos short. Each video should be under 3 minutes with 2 minutes as your goal.

  • Follow this simple formula:

    1. Introduction – who are you and where are you or where are the people you serve

    2. Connect with the viewer – the goal is to get each viewer to identify with you and reach that moment where they say “This video is relevant to me!” For example, “I help homeowners in Northern California avoid foreclosure” or “I sell muffler belts for 1986 Camaros” Whatever your niche is, we want the viewer to realize immediately that this video is for them.

    3. Display your expertise – inevitably, you know more about your product/service than somebody searching for your product/service. Let them know that you are the expert they are looking for. Give the viewer a reason to choose you or your product/service.

    4. Call to action – Tell the viewer what to do next. The average web surfer is only looking for what they can click on next. So, TELL THEM what to click on next.

  • Make several videos at a time… It saves you time! Block out 1 hour a week and you can make and post as many as 5 videos.

  • Topics: FAQs, Bank Processes, Federal Programs, Reasons to Short Sale, Short Sales vs. Alternatives, and SAQs (should ask questions – i.e. what questions “should” the homeowner ask, but isn’t)

  • Repeat! A visitor that is on your website today, wasn’t there 3 months ago; so it doesn’t hurt to talk about major topics once a quarter. Plus, you now have more videos on the same topic helping you to dominate that search term.

  • Title it right. Make sure you include your area and a key phrase in your title. For example, if my video is on Wells Fargo’s short sale process, I might title my video: “Wells Fargo Short Sale Process – Phoenix Short Sale Help” or “Wells Fargo Short Sale Process | Phoenix Short Sale Specialist”

  • Put your call-to-action into your YouTube description. That is, start your YouTube descriptions with “http://yourdomain.com” – make sure to include the “http://” part as that tells YouTube you want a link and not just text. This puts viewers one click away from your lead capture page.

  • And finally, remember that while you want thousands of people to see your video, you’re still talking to just ONE potential customer.

    Your online marketing is crucial to the results that you will see from the website. Directly marketing to your clients by giving them the information that they are looking for will position you as an expert in the field and generate more leads.