Free Marketing Plan – Email Marketing
As we continue our series on marketing plans based on your budget, we discuss email marketing to increase your business. Your online marketing plan can be greatly bolstered by several free marketing solutions and email marketing is just one of them.
Email is still a very effective way of grabbing attention for your products or services. People are using a variety of sources to receive emails. So, we need to keep that in mind when we are using email as a method of online marketing. Keep in mind that we don’t want to create a lenghty email because many people are viewing your emails on a mobile device or tablet. So, for easy reading, we suggest you to keep the email marketing messages short.
If you don’t already have an email list, you should start building a list. We have spoken previously about building a community and this will come into play when you start your email marketing campaign.
There are three things to remember when you’re sending out emails as a part of your online marketing campaign. First, you should be emailing past clients. Stay in touch with them. Pick a frequency and stick to it. We recommend AT LEAST once per month. Also, you should set them up on an automated drip campaign. This is a great way to nuture your community.
Lastly, there are a few “best practices” you should keep in mind when setting up your online marketing plan and email marketing campaign. The subject line is important. It should be attention grabbing because they will look at it, judge it, and decide whether they will read it or not. The body copy is important. You should have one paragraph, maybe two, and that is it. Then include a few bullet points. Finish with a link to your website, not the homepage, but the specific page that you want them to land on. If you’d like to take it a step further, have a video on the page that you link to.
You can check out
https://directbusinessmarketing.com/downloads/sos/email-marketing-checklist.pdf for more information.