Recently it was found that videos were more likely to receive a first page search result listing over traditional web pages. This should convince you to take advantage of video SEO by using videos as a marketing medium for your business, right? When doing a marketing evaluation for your business, it is important to know what strategies are going to get your website noticed and one of those strategies is by using Search Engine Optimization (SEO). In this case, more specifically, let’s talk about video SEO. Video SEO is a set of techniques to ensure that Google helps you out a little bit and gets you to the top of their search results list.
How does it work? Basically, Google finds your video content, indexes it and then displays it when keywords linked to your video and content are entered into their search engine by the consumer. When a term is typed in by the consumer that matches a keyword, meta tag, title tag, or anything else that is linked to your video, it places your video at the top of the search results list on Google.
As of late, Google has even been featuring websites that use video over websites that don’t. If you’re not using video on your website, now is probably the time to start and take advantage of video SEO to drive more traffic to your website. If you would like to learn other ways to employ and utilize video SEO and how it can move your website to the top of Google results and improve the success of your business, Direct Business Marketing can help you with that. They’ll provide you with a marketing evaluation tool to see if using video on your website and taking advantage of video SEO is the right path for you.