Free Tool Helps Businesses Find Marketing Needs Tailored To Their Client

Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about understanding where you should be marketing. Growing your business includes numerous obstacles and it can sometimes be hard to determine the best locations to market your product or service. Today in my blog I am going to show you how our free marketing assessment tool can help you find the answer to this question.

It is important to remember that all businesses have different clients that they are targeting and figuring out how and where to reach them is one of the most important steps. A business also needs to have a goal in place for what they want to achieve through their marketing. Certainly the goal is to increase sales but your marketing goal generally will not be that cut and dry. You may have a retail store front or simply operate online and this needs to be considered when planning your marketing goals. Our marketing assessment tool will also help you look at your current marketing and determine if it meets your expectations. This involves simple questions like do I have a website? Is it effective? Or do I need to consider making changes so it drives more sales lead. Our assessment will also get you thinking about how your clients make their decisions and what that will mean for your business. For some industries this doesn’t make sense but for others creating relationships and creating content online will help grow your bottom line. This free marketing assessment tool has already helped numerous business owners better understand how to make their marketing dollars stretch a little farther.

Simply stop by the direct business marketing website today to download it for free and find out how to capture your clients attention with an efficient marketing strategy. This is Andrew Houglum with Direct Business Marketing thank you for your time and I look forward to helping you soon with all of your marketing needs.

What Are You Selling? Your Marketing Message Depends Upon This

Are you selling your widget or you? This video today is going to cover what you’re selling, which depends on the type of business you have: low cost leader, product innovator or customer intimate businesses.

It’s very important to understand that your advertising message is going to depend on the type of business you have. If you’re a low cost leader, such as Wal-Mart or Best Buy, the relationship doesn’t really matter because it’s a commodity product; your advertising is focused more on price. If you’re a product innovator, you’ll focus on the features and benefits of your product, such as Apple, HP, Samsung, for example to help the consumer make their decision based on those things rather than price. When you get to a customer intimate business, it’s all about you. You’re selling you and they’re buying you. The products and services they can get from someone else, but if you sell yourself, they’ll be more apt to buy from you. If you give them good information, then you’re selling you. If you’re a real estate agent, a marketing company, or an insurance agent, they’ll buy from you because you communicate with them and you sell yourself to them. Price and product can be important, but the relationship is more important than those two.

If you’d like more information on determining your business type and how you should market your business, please contact me, Granison Shines, at Direct Business Marketing. You can reach me via email at [email protected] or telephone at 602.369.8119. I’d also like to remind you to download our Marketing Assessment from; our unique marketing assessment can help you determine which type of marketing avenues are best for your business and customer type, so please check it out today. Thanks again for coming to our Get Direct live marketing webinars; I look forward to seeing you next week, same place and time.

Why Outsource Your Marketing Services?


Why should you consider small business outsourcing for your marketing services? For some organizations, they’re at a point where they need a strong competencies that come in that has an idea on what to do with marketing and hit the ground running. Here at Direct Business Marketing we have what we call our CMO, Chief Marketing Officer, services.

First, if you outsource to a company like DBM, we have multiple competencies within our company; we have the marketing consultant who has the big picture in mind, puts everything together, makes sure that we capture our target market and institutes the message that we want to convey. We also have our graphic designer that the marketing consultant works with, the programmers, copywriters and all the other people that have the competencies that we want to convey. To only have a single person have all of these competencies is going to be pretty difficult. You want to have access to a marketing team that can do everything that you need to do. Hiring a company that has multiple competencies, like DBM, is very important when you’re looking to outsource your marketing services.

Secondly, it’s definitely a relief on payroll activities, with an employee, you have to get them set up in your system, provide them with benefits and pay taxes on them; outsourcing your payroll to reap the benefits can you focus on achieving important business goals. They can hit the ground running understanding that they know what needs to be done for the project.

Point number three is that time-to-market is critical; we always talk about that when we release a product or service because the first on the market has the opportunity to capture more of the market share.

Make sure that you work with a company that can do all of these things for you when outsourcing your marketing services. If you have any further questions or would like to learn more about how DBM can help you with your marketing services, please feel free to contact me at [email protected], 602.369.8119 or check out our website at I’d also like to encourage you to download the marketing assessment from our website to establish which marketing avenues may be best for your business and client type.

Use Auto Transcription For Your Video Marketing

Why it’s important to take advantage of video marketing auto transcription; hello again and welcome to our Get Direct live marketing webinar, I am Andrew Houglum with Direct Business Marketing. Today I would like to talk to you about something that not many people know about, the concept that YouTube auto transcribes all of your videos. There is actually a button underneath your video on YouTube where you can look at the transcription that takes place.YouTube uses this auto transcription, so you not need a spanish transcriber to help them figure out what your video is about and potentially can help your video show up for a number of different search phrases.

What we found in our testing is that it really helps to utilize this and enunciate, especially in the first couple seconds of the video. It is important to plainly say what the video is about and enunciate it well. For example, this video is about using auto transcription for your video marketing; so if you noticed, I said these phrases and keywords right at the beginning of this video. Again, this is just a quick tip to help you utilize the auto transcription feature that is on YouTube and to make your video marketing campaign do more for you and your business.

I’d really like to encourage you to go to to download our free Marketing Assessment today. We’ve developed this Marketing Assessment to help business owners, such as yourself, determine which types of marketing mediums are best for their business and customer type. We provide all of the services that are listed on our Marketing Assessment, so if you have further questions, please feel free to contact me at 602.571.5803 or [email protected]. Hopefully we’ll see you again next Wednesday at 10am PST for the next video segment in our Get Direct marketing webinars. Thanks again for joining me and have a great day.

Video Marketing: Make Sure Your Viewer Always Knows What’s Next

Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about video marketing. Using video marketing is a great way to connect and engage your customer base and today I wanted to share some information on making this a successful tool. Anyone can throw a video up on their website but we want your videos to end with the question ‘What’s Next?’.

This means your videos should end with a call to action for your viewers. The last thing you want to do is leave your customer hanging so to speak and have them start watching other videos or navigate to a different page. For this reason make sure your videos end with a clear call to action for your viewer to follow through to the next step. If you don’t tell your viewer what to do they will make that decision on their own. At the end of video you should be telling your viewer exactly what to do whether it is through a link to a new page or content to download. The value of using video is showing your customers that you are a real person and building a connection through that interaction. In order to capture that connection make sure your videos always provide a clear call to action for each and every viewer. In doing so you will answer the question of ‘What’s Next?’ for each and every customer who watches your video.

With that in mind, go to my website, , and make sure to download our free marketing assessment tool today. If you have any questions about video marketing you can also reach me at 602-571-5803 or via e-mail. Thank you for tuning in today and I hope to hear from you soon.

E-Mail Marketing: A Call To Action Can Drive Your Success

Hello everyone Granison Shines here again to wrap up our discussion about e-mail marketing and reaching clients. In this series of videos we have covered each of the essential steps needed to make sure your e-mail marketing is successful. If you have not seen the first installment on e-mail marketing please make sure to check it out on my website.

E-mail marketing is something that a lot of companies use but are not always utilizing this e-mail to its full potential. In order to make your e-mail marketing successful day in and day out make sure you are using short informative paragraphs, making use of bullet points to drive home a point, and most importantly close the e-mail with a call to action. The first impression of your e-mail is very important and one way to capture your client’s attention is with easy to read short paragraphs full of information. One way to share a lot of information without lengthy paragraphs is the use of bullet points. Using bullet points keeps your client focused on the main subject of your e-mail while also conveying your entire message. Most importantly the reason we want that focus is to deliver a call to action at the end of the e-mail. Whether this is a link to your website or a product that is the subject of the e-mail make sure you are motivating them to follow through.

These are three tips to e-mail marketing that will help you keep your clients focus while also delivering your message and the result you had hoped to gain. To consider other ways you can improve reaching your clients make sure to download my free marketing assessment at Once again I am Granison Shines, thank you for your time today and feel free to contact me with all of your marketing questions.

Email Marketing: When You Should Use Text Vs. Graphics

Sending email to clients, should you do graphical or text? Hello and thank you for joining me today, I am Granison Shines with Direct Business Marketing. At this time I am going to cover email marketing; this is the first of a three part series on this. Today we’ll cover graphical vs. text emails. Here at DBM, we usually talk to you about text emails but today we’re going to go through a couple of points as to when you should use text vs. graphics in your email marketing.

When you look like you’re writing to the customer, you want to make sure you send out a plain text email because it comes across as more personal to the receiver; you don’t want it to come across as a blast email that got sent out to everyone. Make sure that you send out text emails if you are updating your consumer on something or are trying to relay more information on something.

When should you use graphic emails? When you want it to look like a blast, but when do you want it to look like a blast? If you’re sending out a message, such as Happy Thanksgiving or Merry Christmas, this is okay; you can put some graphics in there because they are probably aware it is a blast email.

Thanks again for joining me today. Here is my information; again, I am Granison Shines with Direct Business Marketing. You can contact me at 602.369.8119 or email me at [email protected] with any marketing questions you may have for your business. I’d like to remind you to download our Marketing Assessment at to help you determine which types of marketing strategies are best for your business and customer type. Lastly, please join me again next week for our continuing Get Direct live webinar series.

Two Simple Rules For Properly Utilizing Social Media

Hello everyone this is Granison Shines with Direct Business Marketing thank you for your time today. I am the Chief Marketing Officer here at DBM and wanted to share some valuable information with you today about utilizing social media as a marketing tool. The numbers show that social media continues to grow its users and if used correctly can be a great form of marketing for your business.

In order to capitalize on the ever growing social media user base it is important to remember these two simple rules when assessing your results. First, it is very important to use the reports and analytics that sites like Facebook or Twitter make available to you. Having this information at your finger tips is the best way to discover what has been popular on your page, what can be improved upon, and what your customers are saying about you. The great part about these reports is that the information gathered can eliminate the guessing game of how to best reach your audience. By focusing on what you know has been successful your company will be positioned to ramp up the number of likes, follows, or friends to your social media page. Once this has been achieved you can follow through with the second rule which involves engaging your customers and listening to what these new connections have to say. A big part of social media is connecting with people that once were not available and engaging your customers online can help you move in the right direction.

So in review, make sure you are utilizing your social media reports to focus your attention on what is successful and then follow through by engaging your new friends. These two simple rules are a great way to utilize social media as a part of your marketing strategy. Once again this is Granison Shines with Direct Business Marketing thank you for your time and have a wonderful day.

Social Media: Have a Plan and Marketing Assessment

Hello this is Granison Shines with Direct Business Marketing, Chief marketing officer here. Today we wanted to talk about social media and you having a plan. These are two major points I want to make here is to one, not dive into social media without having a plan. You must have a plan, don’t just randomly post content. Let there be a rhyme to the reason. Make sure that every piece of information you put out there is trickling them down the rabbit hole to the end goal which is eventually purchasing your product or service. However you want to do this, you have to make sure you have completely outlying plan to make sure your social media campaign is effective and making sure you get the results that you desire. Point number two that I want to make is focus on the goal. The goal is to get a like or a comment and continuously put information in front of your audience so that you can give them the right information that will again, lead them down the rabbit hole so they can engage in your product or service. That’s the end goal, so let’s stay focused on what we are talking about with social media and making sure we have a plan and then focus on the goal. Run as fast as you can towards the goal that makes sense for your audience. Again, this is Granison Shines and 602-369-8119 is my number. You can also email me at [email protected] and I would be happy to answer any questions you may have. Don’t forget to download our free marketing assessment at for marketing assessment. We’ll be talking to you soon, thanks and have a great day.

Using Social Media Marketing? Let Your Personality Show!

Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing and today we’re going to talk about social media marketing. I would like to make a few different points about this with a major one being to be social. When we talk about social media, you want to make sure you are personal; it’s called social media for a reason. Make sure you’re social with the community that you are targeting and wanting to generate leads and sales from; you want to engage with this community on a personal level, not always on a business level. Point number two is to use your personality; let your personality flourish and come out when you’re writing and posting content. Make sure that you’re having your personality come across the internet in the social media sites that you’re using for your social media marketing campaigns.

Again, my name is Granison Shines with Direct Business Marketing. If you’d like to contact me you can call me at 602.369.8119 or email me at [email protected]. I’d also like to call your attention to our free marketing assessment located on our website at If you download this great tool it can help you determine which types of marketing strategies are best for your business type and customer base. We offer services such as website creation, mobile optimization, eCommerce, PPC campaigns and offline marketing materials. On our marketing assessment you can also find out more about our nine marketing truths that we apply to every marketing campaign that we undertake. We have proven success when using these marketing truths and we’d like to share them with you. Again, thanks for joining me today. I look forward to seeing you next Wednesday, and every Wednesday, for another segment of our Get Direct live webinar series.

Understanding The Importance Of Bridging The Search/Offer Gap

Hello there this is Granison Shines, chief marketing officer with Direct Business Marketing, thank you for your time today. Today I wanted to talk with you about an important part of properly utilizing your websites found through search engines. Whether through an organic online search or a suggested result it is important to bridge the search or offer gap to best capture your audience.

When you have clients who have prospects found through a search engine we want to make sure we bridge this gap between the search engine and the product. The two major parts of this is finding out what your customer base wants and second making sure we provide that in the best possible format. Whatever is being entered in to the search engine is the main focus of your customer and therefore needs to be readily available. Whether your product is found through an organic search or a paid advertisement it is important that we follow through when they land on your webpage. Simply put, the information that was originally searched for needs to be easily viewed in the best possible format. Nothing will throw off potential customers faster than a confusing website that is not directly related to their original product search. In order for SEO to be an important part of your marketing strategy these two simple steps must be followed in order to drive quality traffic to your site.

If you have any questions on the value of SEO marketing to your business please e-mail or give me a call today. Whether you are developing a new business or just revamping your marketing strategy Direct Business Marketing wants to help your customer base find you fast. Once again this is Granison Shines, thank you for your time and I hope you have a great day.

Target Keywords using the Google Keyword Tool and Marketing Assessment

Hello, my name is Andrew Houglum with Direct Business Marketing and today I would like to talk about something which is pretty important in your business which is keywords on your website and specifically the Google keyword tool. If you actually go to Google and type in “Google keyword tool”, the first entry you will get is called the Google Keyword Tool. This is a tool that will help you figure out what people are typing into Google. So this is a way that you can really find keywords that you need to focus on for your content for your metatags, for your title tags and all those kinds of things.

This is a simple way to find the keywords people are typing into Google using the Google keyword tool and making sure those keywords are on your website. It is an important step and it is something worth mentioning. It is also something that sometimes falls by the wayside because it is such a basic thing so we just wanted to bring it forth today. Here is my contact information, you can reach me at 602-571-5803 or you can email me at [email protected]. I also wanted to draw your attention to our marketing assessment. You can download that at for marketing assessment. It is a great tool to get started with your business and figure out where you should be marketing and where you should start. It will ask you some specific questions that need to be answered for your business. Thanks a lot and I look forward to hearing from you soon.