Marketing Truths: Capture And Correspond With Your Community

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Good morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.

We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.

If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.

Marketing Truths: Building A Better Bridge For Your Clients

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Hello and welcome, my name is Andrew Houglum with Direct Business Marketing. Today we’re going to talk about a marketing truth known as “Building a Better Bridge”. First I wanted to talk about marketing truths and what they are. At our business we’ve found that no matter what you’re marketing, if you follow these truths when you’re developing a campaign and messaging out to your potential clients your results will be much better. As we go through all of these, definitely wash them all and it will help you.

The first one we’re going to talk about is “Build a Better Bridge”. What do we mean by this? This is a marketing truth that holds true from print marketing all the way to online marketing. The first thing in building a better bridge is what are your prospective clients searching on online marketing or looking for offline marketing. The next question is, “What are you selling?” Really identifying your business is important and this is where a lot of businesses make their mistakes because they feel that they’re selling something that they’re not. This marketing truth is basically reminding you to make sure you recognize what your prospects are looking for, what you’re selling and make sure there’s a bridge between the two. Ensure that you can deliver what the prospect is looking for and bridge them over to what you’re selling so they can make the connection between the two.

In closing, figure out what you’re selling, figure out what they’re looking for, build that bridge and all of your marketing materials will perform better. Again, my name is Andrew Houglum; my contact information can be found on the last slide. I’d also like to remind you to join us every Wednesday at 10am PST for more of these live webinars. Thanks for watching.

Door Hangers | Marketing Plans For Real Estate

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We’re talking about one of the marketing plans that fits nicely into small marketing budgets for real estate professionals and realtors.

We’ve found that the best practice in using door hangers is to farm a specific area. This allows you to test your marketing in a specific place to test the results of door hanger marketing. With the Short or Stay marketing system, you can place your Short or Stay Calculator on a specific domain and then market that domain on your door hangers to track the results.

It’s also important to put your information and branding in front of homeowners. Understand that people share information with others and might pass on your information to those other people.

One idea to offset costs is to team up with a mortgage company or a title company. If you can market with a partner, the cost can be split.

Free Marketing Ideas | Training Other Agents

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Training other agents is a great way to generate leads. The benefits of training other agents are numerous. First, you can solidify your position as an expert in your area. Secondly, training other agents creates a referral source from other agents. And lastly, this promotes an environment of abundance and a relationship in your market. Promote the idea that there is enough business for everybody.

When you’re considering this option, set a time, date, and location and follow this up by sending out a notice to agents in your office and area. Consider promoting this training with your local NAR. You don’t need to cover your lead generation process. And ALWAYS remember to end your training by asking for referrals. At a later time, you can consider providing paid training service.

Free Marketing Ideas – Host A Live Open Forum | Direct Business Marketing

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Today, we’ll continue our conversation about free marketing plans with a creative idea, hosting a live open forum. This forum can be a small seminar, large seminar, or town hall setting. The type or size of your forum isn’t necessarily important.

It’s important that you understand the benefits of a live open forum. Firts, you’re given the opportunity to be face-to-face with potential clients, answering their questions and concerns. Secondly, this platform gives you the advantage of being seen as the expert in your field. And lastly, with most businesses, it is easier to close a deal when you are face-to-face with your potential clients.

To set up a live open forum, there are a number of steps that need to be completed. Set up a time, date, and location for your marketing efforts. Through your information process, let prospective clients what you will be talking about, then tell them and follow that up by telling them what you’ve just told them.

Finally, remember to finish up with a call to action. Give them direction as to what you would like them to do next.

Real Estate Marketing Action Plan: $3,000 Budget

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Marketing Action Plans for real estate agents is our topic again today. This week, we’re focusing on a plan for those of you that have about $3,000 to spend on marketing per month. If your marketing plan budget is less than that, you’ll want to check out the last few weeks of marketing plans that laid out a free marketing plan, a $500 budget plan, and a $1500 budget plan that might be right for you.

With a $3,000 marketing plan budget, you can expand your already existing Pay Per Click campaign to include other networks like Facebook, Bing, and Yahoo. Remember, if you’re already running an effective PPC campaign, you can expand the budget to expand the number of leads. You can also expand your TNT program. If you increase the number of videos you’re doing or the number of websites in your network. Next, we believe you should consider expanding your SEO backlinking. And finally, sending out mailers to a deliquent list can prove effective. We need to remember our printed materials because not everyone is comfortable with the online marketing yet.

Real Estate Marketing With A $1500 Monthly Budget

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We’re continuing our marketing action plan series discussing your marketing strategies if you have a $1500 budget. If you haven’t checked out the zero dollar budget and $500 budget from earlier webinars, please check those out today.

First of all, if you have already used some of the previous items, you should implement your pay-per-click campaign or expand the campaign that you already have. You can do this by expanding to other networks like Bing and Yahoo. At this level, if you aren’t using PPC, you are missing out on leads.

Another marketing plan to consider with this budget in mind is an old school tactic that works well. Farm an area with printed material. Find an area that you know well or has the right price point and send out a strategic marketing campaign with a letter, postcard and door hanger.

You can also expand your SEO reach with backlinking and boost your organic search results. And the final thing that you can do with this type of monthly budget is expand your video bloggin efforts. We have a product called TNT that can help you with your online marketing campaigns.

Real Estate Marketing Plan $500 Monthly Budget

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Today we’re continuing our action plans for real estate agents. We spoke about free marketing plans last week and we’re going to talk about if you have $500 to spend on your direct marketing budget.

We’ll show your lead generation process as usual to give you a reminder on what the goal is in using your online marketing and direct marketing budgets. So, moving forward on the next level, here are some of the things that you can use to market your business with a small budget.

  • First, complete the action plan for the free marketing plan
  • Door Hangers in Your Listing Areas
  • Sign Riders
  • Press Releases
  • Info Tube Flyers
  • Pay-Per-Click
  • Content Submission Program

    • This action plan is for the short or stay marketing system, but it can be used for anything.

    Real Estate Marketing Plan: $0 Budget

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    Today we’re talking about our marketing action plans. We’re going to give you a documented version of this plan with this video so that you can put the two together.

    We always talk about our lead generation sources when direct response marketing. There are four aspects of a marketing campaign; generate, capture, store, and nuture. Right now were positioning the short or stay calculator as that capture source. We’ll talk about where to store those leads and, of course, nuturing those leads. Whether you’re emailing them or picking up the phone, you have to nuture the leads to effectively market your business.

    If you have no money to market your business, there are a few things that you can do to directly market your business. You can use email marketing to past clients. Craigslist is also a great way to get some free marketing. We also strongly suggest video blogging to market yourself and your business. Posting to social networks is a great way to get your business out there and social marketing is becoming increasingly popular. You should also link to your current websites to let people know that you have other sites. You can also provide a live open forum to connect with homeowners or other agents to market your business.

    Take a look at the list and if you have any questions please contact us directly. We are here all day to answer your direct response marketing questions.