5 Core Client-Interfacing Processes You Should Have Documented for Your Small to Mid-Sized Enterprise (SME)

In this video, Granison Shines – CMO and Business Optimizer at Direct Business Marketing, talks about the one of the biggest mistakes small to mid-sized enterprises (SMEs) have within their business – Not Having Their Process Documented.

“As small of problem as it seems, small to mid-sized businesses run into BIG problems when there’s no structure.  It’s been proven that businesses that have well documented and implemented process are more productive, efficient, and profitable.  Besides, there has to be a reason why there’s multi-billion dollar industry built around business process optimization (BPO).  The reason, because some business owners know the advantage and financial gain of having such process documented and in operation.” – Granison Shines

Take a look at the video and give Granison a shout if you have any questions.  He can be reached at 602 369-8119 or via email at [email protected].

Checking Your Website For Mobile Optimization From Your Desktop Browser. Here’s How and Why…

I often get the question, “How can I tell whether or not my website is mobile optimized…?”

Well, in this short video I tell you how you can tell right from your desktop.  This is going to play a big part in how you convert leads – NOW! Watch the video here – https://directbusinessmarketing.com/mobileoptimization .

Hit me back if you have any questions or call me at 602 369-8119.

Website Health Check – Are You Mobile-Geddon Ready?

armageddonSomething happened on Tuesday, April 21st that you should be aware of….MOBILE-GEDDON!!!

I know it sounds a little corny—but that’s what the Google insiders are calling it. Mobile-Geddon is simple a major update by Google to change its search algorithm that changed the order in which websites are ranked when users search for something from their phone.

Google’s search algorithm will now favor mobile friendly websites. So, things like large text, links that are easy to click on, and pages that resize automatically to fit whatever screen they’re being viewed on are all factors in how high your website will rank. If your website isn’t mobile friendly, it will be demoted.

The drive behind this change is obviously. Sixty percent (60%) of online traffic now comes from mobile devices and Google’s intention has always been to give the user a positive experience when searching.

The update was announced in February to give webmasters a chance to make any necessary changes. Fortunately, if your website was built by Direct Business Marketing, you shouldn’t have anything to worry about.

The big concern with this change is the effect on small businesses, and since we work exclusively with small businesses, we’re passing that information on to you.
To check on the mobile-friendly nature of your website, we suggest you jump on Google’s mobile-friendly test site. You’ll find it here…

https://www.google.com/webmasters/tools/mobile-friendly/

If you should find that you website isn’t mobile-friendly, give us a call immediately or email Granison at [email protected].  We can help with that.

 

 

Handling Step 1 Leads from your HPC Pay Per Click Campaign

We’ve been looking at Step 1 leads and how to deal with them. From our research, Step 1 leads are turning into listings…but if you don’t follow up, they turn into listings for other agents. Here’s a solution to following up with those leads.

Ask A Marketing Question | Importance of a Blog

Ask your question in the comment section below or send it via email to [email protected]

 

 

A Successful Marketing Strategy Starts With The Proper Mediums For Your Target Audience

Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the different mediums used as a copywriter. I use the blogs and videos on our website to help small business owners find success through effective and time tested marketing strategies. If you have questions or are just getting started make sure to download our free marketing assessment tool or contact me directly to get started.

So today we are talking about the all important mediums that are used when writing your marketing materials. One good aspect of a copywriter is that they are going to choose the biggest medium, or masterpiece, that the copy is going to be written on. While there are several different mediums, whether online or paper, it is important to tackle your largest medium first. This will likely be your website and given the growth in online marketing it can make a huge difference. By started with our biggest medium we can also use bits and pieces of this overall piece to help tie in our other copy and marketing materials. There are numerous forms of medium out there with the three most common being traditional media, field marketing, and on-line. There are hundreds of different mediums to choose from but starting with the basics is your best bet. When selecting your medium you should be answering the question of how you are going to gain your target audience. Remember that all forms of medium will intersect with each other, whether print or online, and should have a common goal. I generally use a maximum of five different mediums for a particular marketing campaign in order to keep things focused. This will also help you keep your message pointed to your particular target audience no matter the medium.

For more information please download the free marketing assessment off the direct business marketing website. If you have questions please give me a call or e-mail me today. Thanks for your time and I look forward to hearing from you soon.

Capture The Global Perspective Before You Put Together Your Call To Action

Hello everyone Granison Shines here, chief marketing officer at Direct Business Marketing talking with you today about the copywriting. This blog is part of a series on copywriting so make sure to check out my previous blog as well in order to get the entire message. Understanding what copywriting is and how to execute it correctly can make a huge impact in the succcess of your marketing strategy.

In this blog we will be discussing the call to action that is brought on through copywriting. Every single piece of marketing that you put out should involve some kind of call to action. This is very important to remember in order to develop and improve a successful marketing strategy. You want a specific action to be performed from your marketing and this should be mentioned or clearly spelled out at the beginning and end. This call to action should tell the viewer what to do next and also what they will receive by following your steps. This can be as simple as a free download of your product or entry to a seminar you are hosting but it needs to be made clear to every person that views it. When developing your marketing strategy make sure your offer is prepared and easily accessibly so that way there is no disconnect or confusion when a view follows through. By having this call to action in place you can better assess the results of your marketing campaign in order to make improvements in the future. This is also a great way to get returning clients or viewers to develop a habit of following through on your offers every time.

Once again make sure to view the entire series put together on copywriting in order to better plan your next marketing strategy including a call to action. My call to action for you is to download our free marketing assessment planning document and questionare to learn where your marketing shortcomings may exist. Thank you for your time today and I look forward to hearing from you soon at Direct Business Marketing.

Three Technology Items Your Marketing System Must Have

Today we’re going to talk about three things your technological systems must have. When you’re marketing and thinking about setting up your technology systems, you want to take into consideration how much you spend on marketing and how much you spend on your technological systems. If you have a budget of $5000 to put together a marketing campaign, you want to take the opportunity to talk to someone that understands what the balance should be between how much you spend on your lead generating items and how much you should spend on technology. Most likely your technology is going to have a monthly recurring cost that should include some of the things you need.

First, you should have a web content management system; not just a website, but also a web content management system (WCMS). The difference is that a WCMS has a blog option to it, which you should be using. Now you’re managing your content and satisfying the human need as well as the search engine need. The more content a person sees on the internet about you, the more they’re going to trust you; your credibility also increases and the easier they become a client. So, how much of your budget should be spent on technology and how much should be spent on other lead generating resources. It shouldn’t be half and half, but closer to 70/30 or 80/20.

Second, you should have a customer relationship management system (CRM). This should be integrated with your website so when the lead comes in, it gets stored within your system. This is very important and absolutely needs to be stored within your system; this should also be part of your technological budget.

Third, you want to make sure there’s the opportunity to have auto responders as well as task notifications. If you have an action plan, it may include giving the lead a call and you want to ensure it is documented and completed. You want to ensure that some of these tasks can be completed automatically to give you to opportunity to do what you need to do, like talking to clients, selling and nurturing clients.

There’s also an optional process management; you need to understand how your business has processes and how you do things. We have a big process mindset within our organization because we want to move from point A to point B in the most smooth and efficient way. We can get this completed with some sort of process. If everyone understands the processes within your organization, there aren’t any questions about what needs to be done and everyone knows what needs to be done.

Lead Nurturing: How to Set Up Your Lead Nurture Campaign to Grow Your Real Estate Business

Take a wild guess as to how many Real Estate Agents we engage with that DO NOT have a lead nurturing campaign!!! 3 outta 10 – Wrong! 6 outta 10 – Nope! How about 8 outta 10! Yep – you read it right, 8 out of 10 Real Estate Agents do not have a lead nurturing campaign for – their existing clients, existing leads, and new leads generated. Just imagine how much money you’re leaving on the table if this is you!!!

Not Every E-mail Needs To Be Business Related, Make Sure To Mix It Up

Hello everyone Granison Shines here Chief Marketing Officer with Direct Business Marketing thank you for your time today. If you are looking for great tips to improve your small business marketing strategy make sure to check my blog frequently as I update you with the tools to success. If you have questions about your specific marketing strategy feel free to contact me through our website or call me directly to discuss how Direct Business Marketing can help you.

In my blog today I wanted to issue a little reminder to small business owners who are utilizing the nurture e-mail campaign. While e-mail marketing is a critical part of a successful marketing strategy we don’t want to bombard clients, or potential clients, with constant business related e-mails. For this reason it is always a good idea to spinkle in the occasional non-business e-mail to keep things fresh. Whether it is a funny picture of cats or a great recipe for cookies the last thing we want to do is get your potential clients burned out on daily e-mails full of strictly business related offers. By mixing in a few fun e-mails now and then it will give your potential client a reason to look forward to your e-mail instead of just assuming it is more of the same. These fun e-mails could even be a great way to interact with a potential client and help you learn about their interests or hobbies. In using these fun e-mails and also video blogs you are also allowing your clients to get to know you as a person and not just someone who sends out e-mails. Gaining this comfort level and avoiding the perception of someone who is only focused on business may help you open up communication with your clients.

So don’t forget to mix things up when utilizing your nurture e-mail campaign in order to put a smile on your clients face and attract their attention. For more information make sure to download our free marketing assessment tool on the Direct Business Marketing website. I’m Granison Shines, thank you again for your time and have a great day.

Email Campaign Example

Hello, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we are going to talk about email campaigning. Remember you should always be building your list; you should have a list of potential clients and/or clients stored in your CRM that has the auto responder connected to it so you can email. Now, the whole philosophy or the mindset is that you want to keep top of mind awareness so that you are always in front of them. Now, if you look at the email campaign, remember we have the four step campaign process such as generate, capture, store and nurture. This whole campaign is all about nurturing. We do have some generate items here we are going to talk about. There should be six emails with five of them non-business, and one of them business. We will talk about this a little more in another video series. The five emails that go out are non-business so they could be community related topics. Then you are going to hit them with an offer. So if you look all the way to the store portion here, this is where the email is going to come out of your auto responder and then pushing it out to your clients. What you want to do is make sure your clients to go to your website. You want them to see the information on your blog post. We will elaborate on this on a different series that we are going to do. We will talk about what type of email to send, plain text email or html email so you can track it. It looks like a plain text email with no graphics, leading them back to your website that has all the graphics and the video on it for your email campaign. This diagram is a very nurturing mindset for your email campaign so keep in mind this graphic information here. If you would like to contact me, you can reach me at 602-369-8119 or you can email me at [email protected] Don’t forget to download our free Marketing Assessment. It will tell you how you could be marketing for your marketing campaign.

How Can Direct Business Marketing Help You With Your Marketing Campaign?

Do you need a marketing campaign? If so, today I’m going to discuss our marketing process at Direct Business Marketing. We have four different avenues that we focus on in our marketing campaign, Generate, Capture, Store and Nurture. If you look at the graphic in our video, you’ll see how the four avenues flow together.

The first thing you have to do is generate people to your marketing promotion. Secondly, you have to ensure that you capture that information because a prospect doesn’t change into a lead until they give you, at the very minimum, their name and email address. We also want to store this information in a database or somewhere trustworthy because we want to nurture the lead to the sale.

I want to talk to you about an offer and how you can use our particular marketing process to have better marketing flow within your organization. There are four deliverables you’ll get once you engage with us, in order to see where your marketing is currently and where it is going to go so you can have better success in delivering your products and services. The four deliverables are: marketing audit, current marketing flowchart, marketing assessment and new marketing flowchart.

The marketing audit is a very important document that outlines what you’re currently doing and what the ROI is on what you’re currently doing. The second deliverable is the marketing flowchart, which you have right now. This marketing flowchart will give you a visual perspective of what you’re doing and where the holes are that you need to fill in so that your marketing campaign can be successful. From there we give you the marketing assessment; here’s what you should be doing when we’re marketing towards your client-type. Lastly, you’ll get the new marketing flowchart; from a visual perspective, this is what your new marketing campaign will look like.

Please contact me directly and I can tell you more about how you can get these deliverables and how we can set up your marketing campaign for you. You can reach out to me via telephone at 602.369.8119 or email me at [email protected]