Event Marketing Information Captured Through Registration Response E-mail

Hello everyone Granison Shines here with Direct Business Marketing talking with you today about an action plan for event marketing. This is a very important topic which I broken down in several blogs and videos so make sure to go back to part 1 in order to get the most out of our even marketing material.

An events marketing action plan is great way to outline every thing that needs to be done for your event. For this blog we are discussing the registration response e-mail that is used to confirm a client has committed to your event. This can also include a ‘soft offer’ which will allow your client to download additional information or a product surrounding the event. This e-mail should have a simple structure and be set up to auto-respond once the client has signed up. In order to fill all of the seats for your events make sure to use a proper landing page, or website, that your clients can you to sign up. The e-mail needs to include the date, time, location, and a download link in order to avoid any confusion. If there is any kind of investment required for your event make sure to also list this in the e-mail. By having an auto-response e-mail in place you are providing clear details about your event and also reminding your client to put it on their calendar. Once you have the details of your event in place it is important to be able to capture the information provided by those attending.

One easy way to do this is by sending out an auto response e-mail and including a download link. These easy steps in your event marketing will keep your clients focused on your product or service until the day of your event. Once again this is Granison Shines with Direct Business Marketing thanks for your time and have a great day.

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