Today we’re going to talk about closing strong with your copywriting. The closing portion of this is true for the existing leads and clients that you have in your database. When we talk about the nurture marketing campaign and how the copywriting fits into the whole campaign piece, you’re going to sending out emails […]
Today we’re going to talk about the cosmetics of your copywriting skills today, meaning that our conversations stem from the nurture marketing campaign that you should have going on with your clients. With regards to your nurture campaign I mean your existing clients, new clients, existing leads and new leads; there are four different marketing […]
Hello everyone this is Granison Shines, chief marketing officer at Direct Business Management, talking with you today about the importance of copywriting for your small business. Copywriting is an actual profession and is this new series we will discuss how it fits in with your marketing campaign. I often talk with business owners who do […]
Today we’re going to talk about the “thinking” portion of your marketing campaign, meaning that if you’re a copywriter or you are thinking about copywriting for your marketing campaign, the thinking portion is pretty important in understanding what, from the target market’s perspective, what the nuances are that you should be concerned about. The copywriting […]
Hello everyone Granison Shines, CMO with Direct Business Marketing, talking with your today about the ten appeals of copywriting. I use this blog to help clients and small business owners reassess their marketing strategy and find ways to improve their overall strategy. Please take a minute to download the free marketing assessment tool from the […]
Today we’re going to continue our conversation on copywriting, the aspect of words of your frontline marketing materials or direct response marketing materials. When we talk about the words on your marketing materials, it can make all the difference in the response and even the sales that you get from your marketing. In light of […]
Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the different mediums used as a copywriter. I use the blogs and videos on our website to help small business owners find success through effective and time tested marketing strategies such as interior signage and the like. If you have questions […]
We’re going to address the factor of emotions in copywriting; copywriting being the text of your frontline marketing materials whether it be a direct marketing campaign or a direct mail campaign. Whatever it may be, emotions and addressing emotions can be very important. When you’re writing copy there are several things you want to factor […]
Hello everyone Granison Shines here, chief marketing officer at Direct Business Marketing talking with you today about the copywriting. This blog is part of a series on copywriting so make sure to check out my previous blog as well in order to get the entire message. Understanding what copywriting is and how to execute it […]
Remember the easiest lead to convert is a client you already have… Take advantage of your current list and past clients and nurture them into referrals and new sales.
Today we’re going to talk about three things your technological systems must have. When you’re marketing and thinking about setting up your technology systems, you want to take into consideration how much you spend on marketing and how much you spend on your technological systems. If you have a budget of $5000 to put together […]
As a marketing manager for a small business have you considered adding offline strategies into your marketing process? Although many marketing processes are internet-based these days, by adding an offline marketing process into your business’s campaign, it can help you get a physical document into consumer’s hands and help your brand get recognized. There are […]