Today we’re going to talk about closing strong with your copywriting. The closing portion of this is true for the existing leads and clients that you have in your database. When we talk about the nurture marketing campaign and how the copywriting fits into the whole campaign piece, you’re going to sending out emails that will have the right components to help you close the deal.
You want to make sure that you have a call to action, the “here’s what I want you to do next” kind of thing. It makes no sense for you to put an email out or any other type of marketing piece out and not have a call to action so you can close the deal. At the end of the day this is what you want; nothing happens in terms of growth for a business until you sell your product or service. This is where you have to close the deal, so ask for the deal. Can you buy this or do this? However you want to state it, just make sure you ask and have that call to action. Do it in a nice strategic way and make sure that when you’re communicating the offer you restate everything in the offer and that they understand what the offer is. Lastly, tell them exactly what you want them to do every single time. You’d be surprised how many people don’t do this in their nurture marketing campaign emails. Making sure you have this appropriated within your copywriting regiment will help you close the deal.
This whole video series has stemmed from the nurture campaign and making sure you have the nurture campaigns going to your four different types of people in your database. You can check out our website to see the different services that we offer.