Hello, this is Granison Shines, chief marketing officer here at Direct Business Marketing. Today we are going to talk about your client types. I want to focus on three different client types or three different things you should focus on when you are talking about client types. First of all, point number one, is your client type a business or business to consumer? Of course that is something that you know automatically because you have a product that you are offering to a specific market. Sometimes you can have a product that offers both. Most of the time you are going to have a product that is going to relate to a business to business product or service that you are selling to a company or a business to consumer. The difference is the masses of course. There are more individuals then there are businesses.
Point number two is to understand that each of the client types have different motives as to why they buy. It could be a need vs. a want. Most of the business purchases end up being in a need category to make sure something can be done more efficiently within the business. With consumers we focus on the wants. So however there are some needs that you have to buy also.
Making sure the motivations are clearly understood which will bring us to number three. Number three is the message. Once we know who we are targeting, we know the motives for buying your service, making sure the message from there is conveyed across all the mediums and different messages or different client types have different messages that you have to address. It’s very important to clearly address what that message is. This is where all the ideas of what you are promoting to the consumer to make sure you have all the bases covered as to why they are going to buy from you.
Again, I’m Granison shines, here is my information. My email address is [email protected] My number is 602-369-8119. Make sure you download our free Marketing Assessment which will definitely help you out and put you in the right direction for marketing. Go to DirectBusinessMarketing.com/ma to get the free marketing assessment.