If you’re thinking about starting to add video SEO into your marketing process, there are few tips and suggestions that we’d like to share with you in order to help you make the most of your video SEO campaign. Before we get started, though, we’d like to tell you that if you’ve thought about using video SEO but don’t want to post a video of yourself on the internet, there are other ways to use video SEO in your marketing process. Search engines typically also consider animated graphics, PowerPoint slides, among other things, as video content as well. Not to mention, if you are using tools like rank tracker to keep track of your website’s performance, it will reflect on the performance of your videos as well. Which means, adding videos to your new or already existing site, can enhance the performance of your site.
The first suggestion that we’d like to offer you is to keep your video short and sweet; try to get to the point with what you’re talking about and keep your videos to only a few minutes long. You’d hate to waste your time on a video just to have consumers tune out after the first couple of minutes. Secondly, use keywords in the title and description of the video because search engines can’t tell what the actual content of your video is. Because of this, it can also be beneficial to upload the same video in various places with different titles. This ensures that you don’t miss any keywords that consumers may be typing in to search engines. With video SEO we also recommend that you include the video in your sitemap. This lets the search engines know that you have video on your website and allows them to index those specific pages. Lastly, if you use social media marketing, once you’ve uploaded your video, post a link to it on your social media account to connect with those consumers as well.
If you implement video SEO into your marketing process, it can quickly move your website to the top of a search engine’s results list. It’s a great way to generate more traffic to your website and secure new customers; take advantage of this easy marketing strategy today to get the search engine results and website traffic that you desire.