If you’re trying to get your website the very best search engine results possible, there’s a technique called Search Engine Optimization (SEO) that you need to know about. SEO is a collection of tasks that need to be completed to ensure the best outcome for your website in search engine rankings. There are a few different ways to do this, and Direct Business Marketing is an expert at all of them.
The first way to get your website to the top of a results list is to use video on your website. Video can consist of a video you made yourself, a PowerPoint presentation or other animated graphic. Some websites, such as Google, actually place websites with video at the top of the results list over those that don’t. Another way to take advantage of SEO is by using items located on your website, such as content, meta tags, keywords and title tags. When a consumer searches for these words in the search engine, it will pull your website if the phrase matches. Another way to utilize SEO is by back linking your website to another blog, presentation, news clip, etc.
If you’re not sure if using Direct Business Marketing’s SEO services is right for your business or not, read through our online marketing evaluation. Some of the questions on there to help you determine if SEO is right for you are: “Does your client type research your product online?” and “Does your client type search for answers to questions relevant to your product?” If you answer yes to either of these questions on our marketing evaluation, chances are that using SEO is a good fit for you.
The bottom line is that by using SEO for your website will generate more traffic and leads, which in turn means more sales. If this is something you’re interested in adding to your existing DBM website, give us a call. If you don’t have a website with us, we can provide a check for you to see if these important SEO items exist.