Pay-Per-Click: Don’t Take Every Keyword Suggestion that Google Gives You

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Hello, my name is Andrew Houglum with Direct Business Marketing. I want to talk about a mistake that a lot of people make when they are managing their pay-per-click account. If you have a pay-per-click account through Google Ad Words, up at the top they have a lot of suggestions to help your campaign along. Now, something to keep in mind with these suggestions is Google’s whole goal in life is to spend your money that you have allocated for your budget as quickly as humanly possible. They want the money. Your goal is not to do that. Your goal is to have higher conversions or get the right clicks to your website or people that are looking for your products and services. From time to time, Google will make suggestions for keyword phrases telling you that you can get 20 more clicks if you use their keyword phrases. Again, our goal isn’t clicks, our goal is conversions. So, analyze every one of those suggested terms. There is a button that says, accept all suggestions. Don’t ever do that, because you want to go through the suggested terms and make sure they match for you. I’ll give you one example. Let’s say you are a realtor and maybe you are looking for people to sell their house, well some suggestions might be homes for sale. Well, those are buyers, that are someone looking to buy a house, not sell a house. So you don’t want to take those keywords. You have to weed through those keywords and don’t take every suggestion because what you will end up with is you will blow through your pay-per-click budget and not have the conversions that you want. You might want to find out more here!

Here’s my contact information and my name again is Andrew Houglum, with Direct Business Marketing. My phone number is 602-571-5803 and my email address is [email protected]. I want to draw your attention to https://directbusinessmarketing.com/ma for marketing assessment. It’s a great tool to use to assess your marketing today. Thanks and have a great day.

How To Market Real Estate To Buyers: Use Our IDX Add-On

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Are you looking for a tool that can help you market real estate and appeal to buyers? Direct Business Marketing has a tool available for you to add to your marketing process that can help you generate buyer leads by bridging the gap between what the buyer is searching for and what you have to offer. Our IDX add-on connects your website to all of the properties in your MLS, creating a large amount of content for buyers to search through.

Many realtors that have used our IDX add-on to market real estate have had great success with it for many different reasons. As previously mentioned, our IDX add-on creates a large amount of content for buyers and search engines to look through, giving them what they need and desire. Additionally, when you market real estate with our IDX add-on, buyers have the capability to create their own account, save searches and sign up for email updates with new home listings. This sounds like it meets all the needs of your prospective customers, doesn’t it? Also, when a buyer uses a search engine to look for a specific city, it will take them to your landing page, further helping you market your real estate.

When you add our IDX add-on into your marketing process, we’ll build your website with white hate SEO techniques to get you the best search engine rankings possible and to improve your visibility. This is a benefit that most other IDX solutions don’t offer. If you’d like to learn more on how to market real estate with Direct Business Marketing and add our IDX add-on into your marketing process, please contact us today or explore our website at https://directbusinessmarketing.com. When you work with us to achieve your business goals, we’ll ensure their met all while providing you with a service that is unrivaled by our competitors.

Pay Per Click May Reward You With Page One On Google

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Hello everyone Andrew Houglum with Direct Business Marketing here today to talk about some search engine improvements you can make. I am talking with business owners every day about ways to improve their Google search results and have come up with some simple guidelines to get you started. By following these guidelines you can better position your company to be exposed to the largest audience available.

Nearly every day I am asked how to get to page one of Google. One of the easiest ways is to pay for it through Pay-Per-Click marketing. The first step to a successful PPC is doing keyword research. Google provides a free search called Google Keyword Tool that will show you how many people search on those words every month. This tool will also give you suggestions for other keywords to consider that pertain to your business. Once you have established your keywords make sure to group them by topic. Doing this will give you a better quality score on Google and help you find different kinds of clients. Finally, once you have loaded up your keywords make sure to use broad matches in order to give you the most bang for your buck. This will give you a better understanding of what works and what doesn’t in the beginning. Once you have that established you can focus these keywords or phrases around the results you have seen in the past.

These three steps will help you better utilize the Google search engine through Pay-Per-Click advertising. For more information on improving your reach make sure to download the free marketing assessment tool on my website and contact me with any questions you have. Once again I’m Andrew with Direct Business Marketing thank you for your time and I look forward to speaking with you in the future.

Learn How To Market Real Estate With Our SoS System

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If you have considered using the Short or Stay System to better market real estate to consumers and enhance your marketing process, you may have a few questions about how it works. Today, we’d like to go over some of our frequently asked questions in hopes that your questions will be answered. First, we’d like to tell you that the SoS system has proved to be very beneficial to those realtors that have already implemented it into their marketing process. It’s a great way to market real estate to your customers by providing them with a tool that can benefit them a lot.

One of the most commonly asked questions we get from realtors that want to learn how to market real estate is, “Where do the leads go?” The great news about our SoS tool is that the leads get emailed directly to you as well as are stored in the backend of your website.

Another question we get asked often is “Can my calculator be integrated with my current system?” If you already have an existing website to market your real estate, our SoS system can be added to it as long as you have an autoresponder. Not only can we update your existing website, but we also allow you to update the content as much as possible. You’re in complete control when it comes to marketing your real estate. One thing that we highly recommend, though, is that you use video on your website. Many realtors ask if they have to use video and while it’s not mandatory, it is highly recommended. When you use video, it helps you build the relationship between you and the consumer, further helping you market your real estate.

Using our SoS system to help you market real estate can be a great decision for your business. If you have any further questions on how we can help you implement this into your marketing process, or if you have additional questions on how to market real estate, please explore our website or contact us today.

Searching For New Ways On How To Market Real Estate? Try DBM’s SoS System

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Are you a real estate or short sale agent searching the internet for new ways to market real estate? If so, we have a great new tool that we’d like to tell you about today and that’s the Short or Stay Marketing System offered by Direct Business Marketing. The SoS system is a plug-and-play system that can provide you a new way to market your real estate and capture short sale leads.

Other real estate agents that have implemented the SoS system into their marketing process have seen great results from it. When you use our SoS system as a new way to market your real estate, it comes with three different parts. First, we build you a customized website with sound SEO techniques, getting you the best search rankings possible to generate the most traffic. Next, we’ll put the Short Or Stay Calculator on your website. This tool is easy for your customers to use and will provide them with a great deal of information. Not only will they learn their property value, but they’ll also see just how long it will take until their property is no longer underwater. They’ll receive a free email report outlining the details and so will you, offering you the chance to follow with them on their situation. Lastly, we’ll provide you with marketing materials to promote your website and drive even more traffic to it.

If you need a fresh, new way to update your marketing process and market real estate, the SoS System can truly help you, which is provided by many creative agencies like Pounce Marketing. When you use our SoS System, it can provide you with a very easy way to capture leads and generate new customers. Contact Direct Business Marketing today for more information and to learn more about how we can help you successfully market your real estate business.

Focus On Growing Your Business While We Act As Your Marketing Manager

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If you are a small business owner that has considered outsourcing the role of marketing manager within your company, we’d like to suggest that you contact Direct Business Marketing for help with this. Outsourcing your marketing manager responsibilities can be a great decision for you and your business. If you are currently acting as the marketing manager as well, it will free up your time and allow you to focus on growing your business. If you’ve considered hiring a marketing manager, just know that this can be more expensive than allowing DBM to help you. When you hire a marketing manager, you’ll need to pay payroll taxes and benefits on top of their regular pay; with DBM, you wouldn’t have to worry about those added expenses.

Additionally, during times of financial uncertainty, exploring creditors’ voluntary liquidation (cvl) options can provide insights and support to manage financial challenges and protect your business’s interests.

If you work with DBM and allow them to handle your marketing manager duties, they’ll work with you from the start to develop a sound marketing process and implement strategies that will prove successful for your business. We’ll build on successful marketing processes that you already have in place, help you identify what your target market is and then build a strong marketing campaign around it. We take a team approach to all of the marketing processes that we work on, so you’re always getting the best creative resources of our entire marketing team, not just one individual. And, because we have multiple marketing professionals working on your campaign, we have the ability to get projects done much faster, allowing you to reap the benefits sooner. Lastly, we can even help you manage your existing team and employees, if need be.

With DBM’s marketing manager services, there’s no need for you to worry about the results and success of your marketing campaign. We’ll manage everything for you and keep you updated on a regular basis. The most important thing is that you work on growing your business; by allowing DBM to take over your marketing processes and campaign, you’re allowed the added time to do this.

Learn How To Successfully Use SEO With Direct Business Marketing

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If you have thought about how to use SEO to boost the traffic that your website is receiving, you may be wondering if there’s a marketing firm out there to help you implement using SEO into your marketing process. The good news is that Direct Business Marketing is here to help you learn how to successfully use SEO and we’d like to tell you why you should work with us.

First, you should know that when we implement how to SEO into your marketing process, we use only white hat techniques, meaning we follow all rules and guidelines outlined by search engines. Black hat techniques are unethical and could potentially get your website banned or blocked for good, so if we’re going to take the time and effort to show you how to use SEO, we’re going to do it the right way; we don’t want to waste our resources. With our SEO services, we also use several different backlinking sources, such as social bookmarks and blogs, to direct more people to your website. We target highly ranked websites and strategically place your links there to take advantage of that website’s traffic. lastly, when we show you how to add SEO into your marketing process, you can expect to see results within a month or so and within two months you can expect to get first page rankings.

Learning how to SEO with Direct Business Marketing is something that can only benefit your business; it will get more traffic to your website allowing you to capture those leads and turn them in to sales. We are constantly tracking the results of every marketing campaign that we help manage, so you’ll always be aware of what kind of results your website is getting and how using SEO has helped it improve.

Using Traditional SEO Is Great, But Using Video SEO Is Even Better

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One of the Marketing Truths that Direct Business Marketing encourages small business owners to implement into their marketing process is, “Videos, Views, Victory!” But what does this mean exactly? It means that when you utilize video content in your marketing process, whether it be on your website, social media account or on a YouTube channel, people love to watch video and it can do great things for your marketing process and campaign.

One use of video that we’d like to talk about today is video content on your website. When you use video content on your website it, not only does it appeal to consumers, but it also helps your search engine rankings by taking advantage of video SEO. You may already know what SEO is and video SEO is just an extension of that. When you use video content on your website, search engines tend to feature your website more and give it a better search engine ranking than those websites that don’t use video content.

There are a few other reasons as to why you should use video SEO techniques on your website. It’s estimated that a website that uses video SEO services is over 50 times more likely to receive an organic first page ranking than those web pages that don’t. That’s a statistic you shouldn’t really ignore if you’re considering using video SEO to help your website. Also, video SEO utilizes long tail searches, meaning you can target a longer search phrase with your video title or description; you can’t really do this with traditional SEO and using keywords on your website. Lastly, when you use video SEO, it doesn’t matter how old your website is. With traditional SEO, Google takes your website’s age into consideration when deciding where to rank it. Video SEO gets rid of this concept and can boost you to the top of the results page

Using any type of SEO in your marketing process is a great thing for your website, but we’d like to encourage you to take it to the next level and implement the use of video SEO into your marketing campaign as well. The increase in traffic that you could potentially receive can do great things for your business and your website.

Need A Sound Marketing Process And Successful Web Solutions For Your New Business? DBM Can Help With That!

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Have you considered starting a small business but are concerned that you wouldn’t know how to successfully create a sound marketing process or launch a successful online marketing campaign? If this is the only thing holding you back, we’re here to reassure you that there’s one marketing firm that can help you create a marketing process like no other and provide you with a number of different web solutions to get you started. Direct Business Marketing is here to help all small business owners by providing them with web solutions that are unrivaled by any other marketing firm in the country; we’re passionate about what we do and want to work with you to help you achieve your business goals.

One web solution that we highly recommend you utilize in your marketing process, especially if you’re just starting out, is a website. DBM offers small business owners website design and creation services that will get your website noticed by consumers. Our websites are built with an SEO mindset, meaning we use every web solution possible, such as keywords, relevant content and video to get your website the best ranking within a search engine while at the same time increasing your website’s visibility. With every web solution that we provide, we apply our set of Marketing Truths to ensure the best results possible and it’s no different with your website. When applied to marketing processes in any type of business industry, our Marketing Truths have been proven successful time and time again.

There’s no need to hesitate any longer about starting your small business because Direct Business Marketing is here to calm your worries about creating a sound marketing process by providing you with innovative web solutions that can help you meet the needs of your customers. Please call us today at Direct Business Marketing for more information on how we can help you create the web solutions that you need to get your business up and running.

DBM’s Mobile Web Solution Has A Few Perks To Offer Your Customers

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Are you looking for a web solution that will cater to those customers that typically use their smart phone or tablet to access the internet? Maybe you’re interested in taking advantage of the growing number of people, especially the younger generation, that use a mobile device to search for local goods and services. If either one of these situations applies to you, Direct Business Marketing has a web solution that can help you with this: mobile optimization.

Did you know that over half of all local searches begin on a mobile device? If you’re one of the small business owners that wants to find a mobile web solution to add to your marketing process, you know what the current marketing trend is right now. DBM’s mobile web solution is an add-on to your existing website, whether it was built by us or not. We build a special code into your URL that automatically detects what type of device a consumer is using; they’re automatically directed to either your regular or mobile website depending on this. If you use DBM’s mobile web solution, your mobile website is essentially the same as your regular one; the images are smaller and the menus are altered, but the consumer gets the exact same experienced that they would if they were viewing your website on a PC. DBM’s mobile web solution has a few different perks with it as well. You have the ability to upload videos to your mobile website and users can either click to dial your number or generate driving directions from your site.

If you’re looking to add mobile optimization to your marketing process, give Direct Business Marketing a call. We can have your mobile web solution up and running in a matter of days so that you can take advantage of your mobile website as quickly as possible.

Use Social Media Marketing To Bolster Your Brand Awareness

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You may have recently seen that social media trends are taking off and more and more people every day are signing up for a Facebook, Twitter or Google+ account; how can you take advantage of this fact and have it help your marketing process? The answer is simple: social media marketing for your small business.

Social media marketing can be a very powerful thing for your small business and help promote your brand awareness to millions to people that you may have never had the chance to target before. There’s one small catch though: you need to ensure that your social media marketing campaign is managed correctly and on a regular basis in order to generate the best results possible. Take Facebook for example, a successful Facebook campaign relies on how many times your posts and content get liked, shared or commented on. If you don’t update your content on a regular basis, you’re not feeding your followers the information that they desire and that they need to share with their friends.

This is where Direct Business Marketing comes in; DBM has a social media marketing package that can help you get the results that you are seeking from your social media campaign. The best part is your involvement in the process is as minimal as you want it to be; honestly, the only thing DBM needs from you is an email list of your existing customers and your business’s logo to get started. The awesome thing about DBM’s social media marketing services is that they take care of everything for you, from setting up your account to reaching out to your existing customers and encouraging them to follow you on your social media site. We even update your content on a daily basis and interact with your followers on their own pages. What could be better than adding a successful social media marketing campaign to your marketing process that you don’t even need to worry about?

Adding social media marketing to your marketing process can be a very positive thing for your business; it can boost your brand awareness and increase your customer base tremendously. To ensure that you get the most from your social media marketing campaign, click here.

DBM Has The Web Solutions You Need To Launch An Online Marketing Campaign

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Are you a small business owner that is looking to add some new elements to your marketing process by launching an online marketing campaign? If this sounds like something you’ve considered there are a variety of web solutions out there for you to take advantage of. Starting an online marketing campaign can be a very powerful thing for your business and if you add the right web solutions to your marketing process, you’ll wonder how your business ever got by before utilizing these web solutions.

The most important factor in using web solutions to boost your online presence is that you use them the right way. You don’t want to waste your time, energy and money on a web campaign that doesn’t get you the results you deserve. Direct Business Marketing doesn’t want this for you either and that’s why we have a multitude of web solutions and professional services to offer you. We specialize in helping small and medium sized business owners get their feet off the ground by launching a successful and technologically advanced online campaign. Through a variety of different web solutions, and by using our experienced and knowledgeable marketing consultants, we can help you create a new marketing process that includes online marketing and web solutions.

A few of the services that we provide are website creation, social media marketing, eCommerce, mobile optimization and our all-inclusive package, Chief Marketing Officer services. When you let us work with you and help you manage these online marketing campaigns, the results and success that your business will see can do wonders for you. We have several different proven processes that we utilize when updating your marketing process and handle your marketing campaign.

If you’d like to learn more about creating an online presence for your business and using web solutions that can get your brand awareness out there, contact Direct Business Marketing today or check out our website at https://directbusinessmarketing.com for more information.