Sending email to clients, should you do graphical or text? Hello and thank you for joining me today, I am Granison Shines with Direct Business Marketing. At this time I am going to cover email marketing; this is the first of a three part series on this. Today we’ll cover graphical vs. text emails. Here at DBM, we usually talk to you about text emails but today we’re going to go through a couple of points as to when you should use text vs. graphics in your email marketing.
When you look like you’re writing to the customer, you want to make sure you send out a plain text email because it comes across as more personal to the receiver; you don’t want it to come across as a blast email that got sent out to everyone. Make sure that you send out text emails if you are updating your consumer on something or are trying to relay more information on something.
When should you use graphic emails? When you want it to look like a blast, but when do you want it to look like a blast? If you’re sending out a message, such as Happy Thanksgiving or Merry Christmas, this is okay; you can put some graphics in there because they are probably aware it is a blast email.
Thanks again for joining me today. Here is my information; again, I am Granison Shines with Direct Business Marketing. You can contact me at 602.369.8119 or email me at [email protected] with any marketing questions you may have for your business. I’d like to remind you to download our Marketing Assessment at https://directbusinessmarketing.com/ma to help you determine which types of marketing strategies are best for your business and customer type. Lastly, please join me again next week for our continuing Get Direct live webinar series.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2013-01-14 23:33:562013-01-21 23:34:40Email Marketing: When You Should Use Text Vs. Graphics
Hello everyone this is Granison Shines with Direct Business Marketing thank you for your time today. I am the Chief Marketing Officer here at DBM and wanted to share some valuable information with you today about utilizing social media as a marketing tool. The numbers show that social media continues to grow its users and if used correctly can be a great form of marketing for your business.
In order to capitalize on the ever growing social media user base it is important to remember these two simple rules when assessing your results. First, it is very important to use the reports and analytics that sites like Facebook or Twitter make available to you. Having this information at your finger tips is the best way to discover what has been popular on your page, what can be improved upon, and what your customers are saying about you. The great part about these reports is that the information gathered can eliminate the guessing game of how to best reach your audience. By focusing on what you know has been successful your company will be positioned to ramp up the number of likes, follows, or friends to your social media page. Once this has been achieved you can follow through with the second rule which involves engaging your customers and listening to what these new connections have to say. A big part of social media is connecting with people that once were not available and engaging your customers online can help you move in the right direction.
So in review, make sure you are utilizing your social media reports to focus your attention on what is successful and then follow through by engaging your new friends. These two simple rules are a great way to utilize social media as a part of your marketing strategy. Once again this is Granison Shines with Direct Business Marketing thank you for your time and have a wonderful day.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-28 13:11:552013-01-04 13:12:37Two Simple Rules For Properly Utilizing Social Media
Hello this is Granison Shines with Direct Business Marketing, Chief marketing officer here. Today we wanted to talk about social media and you having a plan. These are two major points I want to make here is to one, not dive into social media without having a plan. You must have a plan, don’t just randomly post content. Let there be a rhyme to the reason. Make sure that every piece of information you put out there is trickling them down the rabbit hole to the end goal which is eventually purchasing your product or service. However you want to do this, you have to make sure you have completely outlying plan to make sure your social media campaign is effective and making sure you get the results that you desire. Point number two that I want to make is focus on the goal. The goal is to get a like or a comment and continuously put information in front of your audience so that you can give them the right information that will again, lead them down the rabbit hole so they can engage in your product or service. That’s the end goal, so let’s stay focused on what we are talking about with social media and making sure we have a plan and then focus on the goal. Run as fast as you can towards the goal that makes sense for your audience. Again, this is Granison Shines and 602-369-8119 is my number. You can also email me at [email protected] and I would be happy to answer any questions you may have. Don’t forget to download our free marketing assessment at DirectBusinessMarketing.com/ma for marketing assessment. We’ll be talking to you soon, thanks and have a great day.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-27 16:09:592012-12-27 23:10:38Social Media: Have a Plan and Marketing Assessment
Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing and today we’re going to talk about social media marketing. I would like to make a few different points about this with a major one being to be social. When we talk about social media, you want to make sure you are personal; it’s called social media for a reason. Make sure you’re social with the community that you are targeting and wanting to generate leads and sales from; you want to engage with this community on a personal level, not always on a business level. Point number two is to use your personality; let your personality flourish and come out when you’re writing and posting content. Make sure that you’re having your personality come across the internet in the social media sites that you’re using for your social media marketing campaigns.
Again, my name is Granison Shines with Direct Business Marketing. If you’d like to contact me you can call me at 602.369.8119 or email me at [email protected]. I’d also like to call your attention to our free marketing assessment located on our website at https://directbusinessmarketing.com/ma. If you download this great tool it can help you determine which types of marketing strategies are best for your business type and customer base. We offer services such as website creation, mobile optimization, eCommerce, PPC campaigns and offline marketing materials. On our marketing assessment you can also find out more about our nine marketing truths that we apply to every marketing campaign that we undertake. We have proven success when using these marketing truths and we’d like to share them with you. Again, thanks for joining me today. I look forward to seeing you next Wednesday, and every Wednesday, for another segment of our Get Direct live webinar series.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-26 08:03:532012-12-18 22:05:31Using Social Media Marketing? Let Your Personality Show!
Hello there this is Granison Shines, chief marketing officer with Direct Business Marketing, thank you for your time today. Today I wanted to talk with you about an important part of properly utilizing your websites found through search engines. Whether through an organic online search or a suggested result it is important to bridge the search or offer gap to best capture your audience.
When you have clients who have prospects found through a search engine we want to make sure we bridge this gap between the search engine and the product. The two major parts of this is finding out what your customer base wants and second making sure we provide that in the best possible format. Whatever is being entered in to the search engine is the main focus of your customer and therefore needs to be readily available. Whether your product is found through an organic search or a paid advertisement it is important that we follow through when they land on your webpage. Simply put, the information that was originally searched for needs to be easily viewed in the best possible format. Nothing will throw off potential customers faster than a confusing website that is not directly related to their original product search. In order for SEO to be an important part of your marketing strategy these two simple steps must be followed in order to drive quality traffic to your site.
If you have any questions on the value of SEO marketing to your business please e-mail or give me a call today. Whether you are developing a new business or just revamping your marketing strategy Direct Business Marketing wants to help your customer base find you fast. Once again this is Granison Shines, thank you for your time and I hope you have a great day.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-25 13:10:552013-01-04 13:11:51Understanding The Importance Of Bridging The Search/Offer Gap
Hello, my name is Andrew Houglum with Direct Business Marketing and today I would like to talk about something which is pretty important in your business which is keywords on your website and specifically the Google keyword tool. If you actually go to Google and type in “Google keyword tool”, the first entry you will get is called the Google Keyword Tool. This is a tool that will help you figure out what people are typing into Google. So this is a way that you can really find keywords that you need to focus on for your content for your metatags, for your title tags and all those kinds of things.
This is a simple way to find the keywords people are typing into Google using the Google keyword tool and making sure those keywords are on your website. It is an important step and it is something worth mentioning. It is also something that sometimes falls by the wayside because it is such a basic thing so we just wanted to bring it forth today. Here is my contact information, you can reach me at 602-571-5803 or you can email me at [email protected]. I also wanted to draw your attention to our marketing assessment. You can download that at DirectBusinessMarketing.com/ma for marketing assessment. It is a great tool to get started with your business and figure out where you should be marketing and where you should start. It will ask you some specific questions that need to be answered for your business. Thanks a lot and I look forward to hearing from you soon.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-24 16:04:232012-12-27 23:05:44Target Keywords using the Google Keyword Tool and Marketing Assessment
Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about the importance of using off-page search engine optimization tools. Today we are going to talk about a couple of off-page SEO pages that can be a great form of advertising for your business. When I use the term off-page I am referring to something that is not on your actual website but other directory or specialized websites.
There are numerous places to find your business throughout the internet using off-page SEO but today I wanted to focus on a couple that I find work the best for a business. The first one is Google Places and it can be found easily by searching for your business on Google Maps. Once you have located your business on Google Maps you can claim that location on their map in order to control the data and information that is associated with it. The next option is a website called Yelp. Stop by Yelp.com to claim your business or create a profile for your business if one does not already exist. Yelp is a website used by consumers to post pictures and reviews of your business so keeping your information accurate is very important. When using both Google Places and Yelp it is important to encourage your happy customers to post comments and reviews to boost your business profile.
These are just two of the many off-page SEO options you can find online that can be a great asset if your information is up to date and accurate. Once again my name is Andrew Houglum with Direct Business Marketing please contact me with any questions about developing your marketing strategy. Also, make sure to download my Marketing Assesment tool from my website to get a good understanding of how to development your marketing strategy. Thank you for your time and I look forward to speaking with you soon.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-20 13:10:052022-10-28 05:32:09Off-Page SEO Can Be A Great Tool If Utilized Correctly
Hello my name is Andrew Houglum, the chief technical officer of Direct Business Marketing. Today we are going to talk about two on-page or on your actual website SEO things that you need to be aware of. The first one is called title tag and this is in actual code of your site. your title can be seen at the top of your browser and you need to make sure that it has some key words in it. for example some people in their title tags they just have their business name. Well your business name a lot of times doesn’t actually have key words like for example, say my business is McDonald’s. If I just have McDonald’s in my title tag that doesn’t tell me that McDonald;s is a restaurant or that they serve hamburgers and those types of things.
Also in the code there is a meta tag called description and I’m not going to go into too much detail you can google it. The description tag is important so you need to make sure that there is a nice solid couple of sentences in the description meta tag for each of the pages of your website. Finally just to dispose of any myths there is also a meta tag called keywords. You can completely ignore that. Google has published many, many times and for many years totally ignores the keyword tag so you can ignore that as well. That’s basically what I wanted to cover today. Take a look at your title tags and your description tags for your website. Here’s my contact information. My name is Andrew Houglum and my phone number is 602-571-5803. I also want to bring your attention to our marketing assessment. Go to DirectBusinessMarketing.com/MA and you can download it there. It’s a great tool to double check your business and make sure you are marketing where you need to be. Thanks and I’ll talk to you soon.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-19 14:03:242012-12-27 23:04:15On-Page SEO: Titles and Descriptions
Hello again, my name is Granison Shines at Direct Business Marketing. Thanks for coming to our Get Direct live webinar series where today we are going to continue our conversation about your call to action. One of the main questions you want to address that the client is asking themself is, “What’s in it for me?”
Let’s go through three points that I really want to emphasize about your call to action. One, your client is asking, “What is in it for me?” They’re not going to give you the exchange of their name and email address so you can convert them from a prospect to a lead until they answer that question for themself. When you take that into consideration, you also want to consider that a call to action should give or should have some value to the client or prospect; all they care about is what they’re going to get out of it. If you really want to make it valuable to the client give them some really good information, something tangible. Third, can they use this today or right away? It has more value or more weight if they can answer this question right away and know if it’s valuable to them.
Again, I am Granison Shines with Direct Business Marketing. Please feel free to contact me at 602.369.8119 or [email protected]. I would like to remind you to join us every Wednesday for our Get Direct live webinar series where we provide you with information relevant to running a successful marketing campaign for your business. Please also feel free to download our marketing assessment from htto://DirectBusinessMarketing.com/ma. Our marketing assessment will ask you a simple series of questions to help you determine which types of marketing you should use in regards to your business and customer base.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-18 22:03:492012-12-18 22:03:49Your Call To Action: What's In It For Your Customer?
Hello again, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we’re going to talk about social media and when you should get started. I’m glad you asked this question because I’m going to tell you some really good advice. First, pick one social site to start with and stay active with it. Get it really underneath your wings so you can elevate your company, status and industry; learn the rules and nuances of just one social media site first. For example, if you choose Facebook first, set up your page, make sure it’s appropriately monitored and know how to look at the statistics. Once you’ve gotten completely comfortable with this, then you can branch out to the next social media site of your choosing.
It’s important that you follow these steps for each social media site that you want to have a business account for. The set up should be a lot easier the second time around because all of the same information from your first account is available for you to us. The best advice I can give you for mastering social media marketing is to pick one social media site, become a pro at it and then move on to the next social media site that you’d like to target.
Again, I’m Granison Shines with Direct Business Marketing. You can reach me at 602.369.8119 or email me at [email protected]. Remember, you can always download our free marketing assessment at https://directbusinessmarketing.com/ma to help you determine which marketing avenues may be best for your business. I’d also like to encourage you to join us each Wednesday at 10am PST for our Get Direct live webinar series where we discuss all things relevant to the marketing industry. Thanks for joining me today and I look forward to speaking with you again soon.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-17 22:01:382012-12-18 22:02:37Social Media Marketing: Where Do You Begin?
Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. Today we’re going to make our marketing video short and sweet. When it comes to a lot of our client’s websites, or any other website for that matter, we’re often left wondering where their call to action is. The main point I want to talk about today is your call to action.
There are a couple of points I want to make about your call to action. First of all, every website should have one and every marketing team should have a call to action, but what you don’t want to do is bury the call to action. You want to make your call to action so obvious that it’s very apparent what you want your prospect to do. Remember, you want to convert your prospect to a lead and the quickest way to do that is let them know what the call to action is and how they can participate in it; basically, where to call or click on your website or whatever else your call to action states. Make it very obvious and apparent, but do not bury your call to action.
Again, my name is Granison Shines with Direct Business Marketing. I’d like to invite you to join us every Wednesday at 10am PST for our Get Direct live marketing webinars. Each week we cover an important topic in regards to successfully marketing your business. You can also check out our Marketing Assessment Questionnaire at DirectBusinessMarketing.com/ma to help you determine what type of marketing plan is best for your business and which avenues will work for you. Thanks again for joining me today and I look forward to seeing you next week on our Get Direct live webinar.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-12-07 08:29:522012-12-11 08:30:00Make Your Call To Action Obvious On Your Marketing Website
Hello and welcome to Direct Business Marketing’s Get Direct live webinar series. Thanks for joining me again today for another helpful video on how to better the marketing plan of your business. Today we’re going to talk about a simple trick to ensure all of your blog posts are as targeted as possible.
I was actually talking to a client the other day that asked about Google analytics and looking at the stats of their website to see what they should blog about. This is actually the opposite of what you want to do. Google analytics are great to see who’s coming to your site, where they’re coming from and how you can improve user experience on your website. What you want to do with new content is grab new people, people who are searching for things that aren’t already driving them to your site.
A great tool to do that is called the Google Keyword Tool. You can use this tool to search around and find what people are searching on. I would encourage you to use it, find what people are searching on in your business and use those search phrases to target them in the titles and body content of your blog posts. Of course, if you’re not blogging, you should be to give a great user experience, to showcase your expertise and drive more business to your site.
Again, I’m Andrew Houglum and here’s my contact information; you can reach me via telephone at 602.571.5803 or send me an email at [email protected]. I’d encourage you to go to our website, DirectBusinessMarketing.com/ma, and download our marketing assessment to start advancing your business marketing today. Thank you again for joining me and I look forward to seeing you next week for our continuing Get Direct live webinar marketing series.
https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2012-11-23 08:26:142012-12-11 08:27:18Utilizing Google Keyword Tool To Target New Customers
Email Marketing: When You Should Use Text Vs. Graphics
/0 Comments/in Granison Shines, Marketing Solutions /by WebmasterSending email to clients, should you do graphical or text? Hello and thank you for joining me today, I am Granison Shines with Direct Business Marketing. At this time I am going to cover email marketing; this is the first of a three part series on this. Today we’ll cover graphical vs. text emails. Here at DBM, we usually talk to you about text emails but today we’re going to go through a couple of points as to when you should use text vs. graphics in your email marketing.
When you look like you’re writing to the customer, you want to make sure you send out a plain text email because it comes across as more personal to the receiver; you don’t want it to come across as a blast email that got sent out to everyone. Make sure that you send out text emails if you are updating your consumer on something or are trying to relay more information on something.
When should you use graphic emails? When you want it to look like a blast, but when do you want it to look like a blast? If you’re sending out a message, such as Happy Thanksgiving or Merry Christmas, this is okay; you can put some graphics in there because they are probably aware it is a blast email.
Thanks again for joining me today. Here is my information; again, I am Granison Shines with Direct Business Marketing. You can contact me at 602.369.8119 or email me at [email protected] with any marketing questions you may have for your business. I’d like to remind you to download our Marketing Assessment at https://directbusinessmarketing.com/ma to help you determine which types of marketing strategies are best for your business and customer type. Lastly, please join me again next week for our continuing Get Direct live webinar series.
Two Simple Rules For Properly Utilizing Social Media
/0 Comments/in Granison Shines, Internet Marketing, Marketing Solutions, Social Media Marketing /by WebmasterHello everyone this is Granison Shines with Direct Business Marketing thank you for your time today. I am the Chief Marketing Officer here at DBM and wanted to share some valuable information with you today about utilizing social media as a marketing tool. The numbers show that social media continues to grow its users and if used correctly can be a great form of marketing for your business.
In order to capitalize on the ever growing social media user base it is important to remember these two simple rules when assessing your results. First, it is very important to use the reports and analytics that sites like Facebook or Twitter make available to you. Having this information at your finger tips is the best way to discover what has been popular on your page, what can be improved upon, and what your customers are saying about you. The great part about these reports is that the information gathered can eliminate the guessing game of how to best reach your audience. By focusing on what you know has been successful your company will be positioned to ramp up the number of likes, follows, or friends to your social media page. Once this has been achieved you can follow through with the second rule which involves engaging your customers and listening to what these new connections have to say. A big part of social media is connecting with people that once were not available and engaging your customers online can help you move in the right direction.
So in review, make sure you are utilizing your social media reports to focus your attention on what is successful and then follow through by engaging your new friends. These two simple rules are a great way to utilize social media as a part of your marketing strategy. Once again this is Granison Shines with Direct Business Marketing thank you for your time and have a wonderful day.
Social Media: Have a Plan and Marketing Assessment
/0 Comments/in Granison Shines, Internet Marketing, Marketing Solutions, Social Media Marketing /by WebmasterHello this is Granison Shines with Direct Business Marketing, Chief marketing officer here. Today we wanted to talk about social media and you having a plan. These are two major points I want to make here is to one, not dive into social media without having a plan. You must have a plan, don’t just randomly post content. Let there be a rhyme to the reason. Make sure that every piece of information you put out there is trickling them down the rabbit hole to the end goal which is eventually purchasing your product or service. However you want to do this, you have to make sure you have completely outlying plan to make sure your social media campaign is effective and making sure you get the results that you desire. Point number two that I want to make is focus on the goal. The goal is to get a like or a comment and continuously put information in front of your audience so that you can give them the right information that will again, lead them down the rabbit hole so they can engage in your product or service. That’s the end goal, so let’s stay focused on what we are talking about with social media and making sure we have a plan and then focus on the goal. Run as fast as you can towards the goal that makes sense for your audience. Again, this is Granison Shines and 602-369-8119 is my number. You can also email me at [email protected] and I would be happy to answer any questions you may have. Don’t forget to download our free marketing assessment at DirectBusinessMarketing.com/ma for marketing assessment. We’ll be talking to you soon, thanks and have a great day.
Using Social Media Marketing? Let Your Personality Show!
/0 Comments/in Granison Shines, Internet Marketing, Marketing Solutions, Social Media Marketing /by WebmasterHello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing and today we’re going to talk about social media marketing. I would like to make a few different points about this with a major one being to be social. When we talk about social media, you want to make sure you are personal; it’s called social media for a reason. Make sure you’re social with the community that you are targeting and wanting to generate leads and sales from; you want to engage with this community on a personal level, not always on a business level. Point number two is to use your personality; let your personality flourish and come out when you’re writing and posting content. Make sure that you’re having your personality come across the internet in the social media sites that you’re using for your social media marketing campaigns.
Again, my name is Granison Shines with Direct Business Marketing. If you’d like to contact me you can call me at 602.369.8119 or email me at [email protected]. I’d also like to call your attention to our free marketing assessment located on our website at https://directbusinessmarketing.com/ma. If you download this great tool it can help you determine which types of marketing strategies are best for your business type and customer base. We offer services such as website creation, mobile optimization, eCommerce, PPC campaigns and offline marketing materials. On our marketing assessment you can also find out more about our nine marketing truths that we apply to every marketing campaign that we undertake. We have proven success when using these marketing truths and we’d like to share them with you. Again, thanks for joining me today. I look forward to seeing you next Wednesday, and every Wednesday, for another segment of our Get Direct live webinar series.
Understanding The Importance Of Bridging The Search/Offer Gap
/0 Comments/in Granison Shines, Internet Marketing, Marketing Solutions, Marketing Truths /by WebmasterHello there this is Granison Shines, chief marketing officer with Direct Business Marketing, thank you for your time today. Today I wanted to talk with you about an important part of properly utilizing your websites found through search engines. Whether through an organic online search or a suggested result it is important to bridge the search or offer gap to best capture your audience.
When you have clients who have prospects found through a search engine we want to make sure we bridge this gap between the search engine and the product. The two major parts of this is finding out what your customer base wants and second making sure we provide that in the best possible format. Whatever is being entered in to the search engine is the main focus of your customer and therefore needs to be readily available. Whether your product is found through an organic search or a paid advertisement it is important that we follow through when they land on your webpage. Simply put, the information that was originally searched for needs to be easily viewed in the best possible format. Nothing will throw off potential customers faster than a confusing website that is not directly related to their original product search. In order for SEO to be an important part of your marketing strategy these two simple steps must be followed in order to drive quality traffic to your site.
If you have any questions on the value of SEO marketing to your business please e-mail or give me a call today. Whether you are developing a new business or just revamping your marketing strategy Direct Business Marketing wants to help your customer base find you fast. Once again this is Granison Shines, thank you for your time and I hope you have a great day.
Target Keywords using the Google Keyword Tool and Marketing Assessment
/0 Comments/in Andrew Houglum, Internet Marketing, Marketing Solutions /by WebmasterHello, my name is Andrew Houglum with Direct Business Marketing and today I would like to talk about something which is pretty important in your business which is keywords on your website and specifically the Google keyword tool. If you actually go to Google and type in “Google keyword tool”, the first entry you will get is called the Google Keyword Tool. This is a tool that will help you figure out what people are typing into Google. So this is a way that you can really find keywords that you need to focus on for your content for your metatags, for your title tags and all those kinds of things.
This is a simple way to find the keywords people are typing into Google using the Google keyword tool and making sure those keywords are on your website. It is an important step and it is something worth mentioning. It is also something that sometimes falls by the wayside because it is such a basic thing so we just wanted to bring it forth today. Here is my contact information, you can reach me at 602-571-5803 or you can email me at [email protected]. I also wanted to draw your attention to our marketing assessment. You can download that at DirectBusinessMarketing.com/ma for marketing assessment. It is a great tool to get started with your business and figure out where you should be marketing and where you should start. It will ask you some specific questions that need to be answered for your business. Thanks a lot and I look forward to hearing from you soon.
Off-Page SEO Can Be A Great Tool If Utilized Correctly
/0 Comments/in Andrew Houglum, Internet Marketing, Marketing Solutions, SEO Strategies /by WebmasterHello everyone Andrew Houglum here with Direct Business Marketing talking with you today about the importance of using off-page search engine optimization tools. Today we are going to talk about a couple of off-page SEO pages that can be a great form of advertising for your business. When I use the term off-page I am referring to something that is not on your actual website but other directory or specialized websites.
There are numerous places to find your business throughout the internet using off-page SEO but today I wanted to focus on a couple that I find work the best for a business. The first one is Google Places and it can be found easily by searching for your business on Google Maps. Once you have located your business on Google Maps you can claim that location on their map in order to control the data and information that is associated with it. The next option is a website called Yelp. Stop by Yelp.com to claim your business or create a profile for your business if one does not already exist. Yelp is a website used by consumers to post pictures and reviews of your business so keeping your information accurate is very important. When using both Google Places and Yelp it is important to encourage your happy customers to post comments and reviews to boost your business profile.
These are just two of the many off-page SEO options you can find online that can be a great asset if your information is up to date and accurate. Once again my name is Andrew Houglum with Direct Business Marketing please contact me with any questions about developing your marketing strategy. Also, make sure to download my Marketing Assesment tool from my website to get a good understanding of how to development your marketing strategy. Thank you for your time and I look forward to speaking with you soon.
On-Page SEO: Titles and Descriptions
/0 Comments/in Andrew Houglum, Internet Marketing, SEO Strategies /by WebmasterHello my name is Andrew Houglum, the chief technical officer of Direct Business Marketing. Today we are going to talk about two on-page or on your actual website SEO things that you need to be aware of. The first one is called title tag and this is in actual code of your site. your title can be seen at the top of your browser and you need to make sure that it has some key words in it. for example some people in their title tags they just have their business name. Well your business name a lot of times doesn’t actually have key words like for example, say my business is McDonald’s. If I just have McDonald’s in my title tag that doesn’t tell me that McDonald;s is a restaurant or that they serve hamburgers and those types of things.
Also in the code there is a meta tag called description and I’m not going to go into too much detail you can google it. The description tag is important so you need to make sure that there is a nice solid couple of sentences in the description meta tag for each of the pages of your website. Finally just to dispose of any myths there is also a meta tag called keywords. You can completely ignore that. Google has published many, many times and for many years totally ignores the keyword tag so you can ignore that as well. That’s basically what I wanted to cover today. Take a look at your title tags and your description tags for your website. Here’s my contact information. My name is Andrew Houglum and my phone number is 602-571-5803. I also want to bring your attention to our marketing assessment. Go to DirectBusinessMarketing.com/MA and you can download it there. It’s a great tool to double check your business and make sure you are marketing where you need to be. Thanks and I’ll talk to you soon.
Your Call To Action: What’s In It For Your Customer?
/0 Comments/in Granison Shines, Internet Marketing, Marketing Solutions, Website Traffic /by WebmasterHello again, my name is Granison Shines at Direct Business Marketing. Thanks for coming to our Get Direct live webinar series where today we are going to continue our conversation about your call to action. One of the main questions you want to address that the client is asking themself is, “What’s in it for me?”
Let’s go through three points that I really want to emphasize about your call to action. One, your client is asking, “What is in it for me?” They’re not going to give you the exchange of their name and email address so you can convert them from a prospect to a lead until they answer that question for themself. When you take that into consideration, you also want to consider that a call to action should give or should have some value to the client or prospect; all they care about is what they’re going to get out of it. If you really want to make it valuable to the client give them some really good information, something tangible. Third, can they use this today or right away? It has more value or more weight if they can answer this question right away and know if it’s valuable to them.
Again, I am Granison Shines with Direct Business Marketing. Please feel free to contact me at 602.369.8119 or [email protected]. I would like to remind you to join us every Wednesday for our Get Direct live webinar series where we provide you with information relevant to running a successful marketing campaign for your business. Please also feel free to download our marketing assessment from htto://DirectBusinessMarketing.com/ma. Our marketing assessment will ask you a simple series of questions to help you determine which types of marketing you should use in regards to your business and customer base.
Social Media Marketing: Where Do You Begin?
/0 Comments/in Granison Shines, Marketing Solutions, Social Media Marketing /by WebmasterHello again, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we’re going to talk about social media and when you should get started. I’m glad you asked this question because I’m going to tell you some really good advice. First, pick one social site to start with and stay active with it. Get it really underneath your wings so you can elevate your company, status and industry; learn the rules and nuances of just one social media site first. For example, if you choose Facebook first, set up your page, make sure it’s appropriately monitored and know how to look at the statistics. Once you’ve gotten completely comfortable with this, then you can branch out to the next social media site of your choosing.
It’s important that you follow these steps for each social media site that you want to have a business account for. The set up should be a lot easier the second time around because all of the same information from your first account is available for you to us. The best advice I can give you for mastering social media marketing is to pick one social media site, become a pro at it and then move on to the next social media site that you’d like to target.
Again, I’m Granison Shines with Direct Business Marketing. You can reach me at 602.369.8119 or email me at [email protected]. Remember, you can always download our free marketing assessment at https://directbusinessmarketing.com/ma to help you determine which marketing avenues may be best for your business. I’d also like to encourage you to join us each Wednesday at 10am PST for our Get Direct live webinar series where we discuss all things relevant to the marketing industry. Thanks for joining me today and I look forward to speaking with you again soon.
Make Your Call To Action Obvious On Your Marketing Website
/0 Comments/in Granison Shines, Internet Marketing, Website Traffic /by WebmasterHello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. Today we’re going to make our marketing video short and sweet. When it comes to a lot of our client’s websites, or any other website for that matter, we’re often left wondering where their call to action is. The main point I want to talk about today is your call to action.
There are a couple of points I want to make about your call to action. First of all, every website should have one and every marketing team should have a call to action, but what you don’t want to do is bury the call to action. You want to make your call to action so obvious that it’s very apparent what you want your prospect to do. Remember, you want to convert your prospect to a lead and the quickest way to do that is let them know what the call to action is and how they can participate in it; basically, where to call or click on your website or whatever else your call to action states. Make it very obvious and apparent, but do not bury your call to action.
Again, my name is Granison Shines with Direct Business Marketing. I’d like to invite you to join us every Wednesday at 10am PST for our Get Direct live marketing webinars. Each week we cover an important topic in regards to successfully marketing your business. You can also check out our Marketing Assessment Questionnaire at DirectBusinessMarketing.com/ma to help you determine what type of marketing plan is best for your business and which avenues will work for you. Thanks again for joining me today and I look forward to seeing you next week on our Get Direct live webinar.
Utilizing Google Keyword Tool To Target New Customers
/0 Comments/in Andrew Houglum, Internet Marketing, Marketing Solutions, SEO Strategies /by WebmasterHello and welcome to Direct Business Marketing’s Get Direct live webinar series. Thanks for joining me again today for another helpful video on how to better the marketing plan of your business. Today we’re going to talk about a simple trick to ensure all of your blog posts are as targeted as possible.
I was actually talking to a client the other day that asked about Google analytics and looking at the stats of their website to see what they should blog about. This is actually the opposite of what you want to do. Google analytics are great to see who’s coming to your site, where they’re coming from and how you can improve user experience on your website. What you want to do with new content is grab new people, people who are searching for things that aren’t already driving them to your site.
A great tool to do that is called the Google Keyword Tool. You can use this tool to search around and find what people are searching on. I would encourage you to use it, find what people are searching on in your business and use those search phrases to target them in the titles and body content of your blog posts. Of course, if you’re not blogging, you should be to give a great user experience, to showcase your expertise and drive more business to your site.
Again, I’m Andrew Houglum and here’s my contact information; you can reach me via telephone at 602.571.5803 or send me an email at [email protected]. I’d encourage you to go to our website, DirectBusinessMarketing.com/ma, and download our marketing assessment to start advancing your business marketing today. Thank you again for joining me and I look forward to seeing you next week for our continuing Get Direct live webinar marketing series.