If you have a marketing objective of directing traffic to your website and you are willing to pay to get the traffic there you can use a Pay-Per-Click (PPC) campaign to do so. How do you use a Pay-Per-Click campaign? A PPC campaign is when a business owner posts their ad on a different website. When the ad is clicked, the business owner pays the website owner for each click. When a consumer searches for a specific keyword or phrase if it matches one of the keywords in the list on your website, your ad will be displayed. Using a PPC campaign is a good way to get more traffic to your website and generate leads. Typically a business owner pays the website owner per each click they receive on their ad.
Ther are two different types of models for a PPC campaign. The first type allows the business owner to compete against other companies; each business owner will tell the website owner the maximum amount they’re willing to pay to have their ad shown in a particular spot on the website. This is known as a bid-based PPC campaign. There are some sites that offer flat-rate PPC where the business owner and website owner agree on a fixed price that will be paid to the website owner every time the business owner’s ad is clicked; it is possible to pay more per click for better results within a search engine or in an advertising spot.
If you’re willing to pay to get traffic and leads to your website, a PPC campaign is the way to go. If you learn how to successfully run a PPC campaign, not only will the benefits to your business be great but it can help you solve many different marketing objectives within your company.