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Marketing Consulting and Processes For Business Success

What is a Marketing Consultant? A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.

In this video, Andrew, Dustin and I discuss why a marketing process put in place is a good thing for your business. Here at Direct Business Marketing, we adhere to the Generate, Capture, Store, and Nurture, process which is “THE” marketing process for every industry. Think about it, every marketing campaign has to generate leads, capture those leads, store those leads, and nurture those leads to the sale of your product or service.

What a process does is allow you to execute tasks in a systematic way. Meaning, it allows you and those in your business to be productive, efficient, and profitable. Marketing plans work out great when there is a process in place that allows the business to be flexible and streamlined at the same time.

Watch the video to find out more…

“How Am I Going To Successfully Market My Real Estate Business?” – The Short Or Stay Calculator!

Direct Business Marketing’s Short or Stay Calculator is a great way for realtors around the country to market their real estate website and get the word about their real estate services out to the general public. Not only can our Short or Stay Calculator help you run a successful marketing campaign, it does so by helping you meet the marketing objectives that you have set for your business.

The Short or Stay Calculator is quick and easy for prospective customers to use and can help you, as a short sale and real estate agent, successfully market your real estate brand by generate leads and widening your customer base. When a homeowner visits your personalized website that was also created by us, there is a short form for them to complete. All it asks for is their contact information, property address and a few basic items about their mortgage. When they plug this information in to your Short or Stay Calculator, a report is generated detailing the homeowner’s property value as well as an outline of when they can expect their home to break even depending upon different rates of appreciation. When the report is emailed to the lead, it’s sent to you as well and helps you market your real estate business by presenting you as the expert in the field.

If you were looking for a new, technologically advanced way to market your real estate business and you weren’t sure how you were going to go about it, the Short or Stay Calculator from Direct Business Marketing is the way to go. When added to your website, it can help you generate traffic and leads that you deserve as a real estate agent. If you’d like more information on how the Short or Stay Calculator can help you meet all of the marketing objectives you have for your business while marketing your real estate, please contact an experienced marketing consultant at Direct Business Marketing today.

Realtors Across The Nation Are Raving About The SoS Calculator To Market Real Estate

If you stay current with the real estate and short sale world, you may have already heard about the Short or Stay Calculator that can help you market real estate and meet your marketing objectives. If you haven’t heard about this technologically advanced way to generate leads and market real estate, we’d like to tell you a little bit about it today and the benefits that it can provide to you and your real estate business.

The Short or Stay Calculator is part of the Short or Stay Marketing System offered by Direct Business Marketing. When you use the Short or Stay Calculator to market real estate you are provided three things: an individualized website, the Short or Stay Calculator and various marketing materials to generate traffic to your website. The Short or Stay Calculator is what you utilize on your website to generate leads, which helps you meet your marketing objectives.

Many realtors that are interested in successfully marketing their real estate have turned to the Short or Stay Calculator because it’s easy for the client to use and offers that a large amount of leads. All the homeowner has to do to use the Short or Stay Calculator is enter in their property address and some of their basic mortgage information. The calculator will then email them with a report providing them with an estimate of their property value as well as a break even analysis on their home if they’re underwater. From this they can determine if a short sale is in their best interest. The great part about this report is that you, as the realtor, get a copy of it as well. This allows you to further market your real estate skills by following up with that lead regarding a short sale.

The number of current realtors that use the Short or Stay program to market their real estate and meet the marketing objectives of their business is growing by the day; become part of a new trend in generating leads and growing your customer base by contacting Direct Business Marketing about using the Short or Stay Calculator to market your real estate.

Highlighting DBM’s Marketing Manager Services

At this time we’d like to highlight one of the more all-inclusive marketing services that Direct Business Marketing (DBM) has to offer small business owners, our Chief Marketing Officer (CMO) services. You may have heard about our CMO services through a fellow business owner or by searching online for marketing manager help. If so, today we’re going to tell you more about this service that can help you create and meet your business’s marketing objectives.

When you utilize our CMO services, it’s as if we are the marketing manager for your small business. We take on the role that a marketing manager would have if you were to employ one. On a daily basis, your marketing manager at DBM facilitates the different marketing mediums that you have chosen for your business to generate leads, sales and increase the number of clientele your business has.

When Direct Business Marketing launches their marketing manager services with your company, we do it in two different phases. First, we look at the marketing strategies and marketing objectives that you already have in place for your business and try to build on them. We work under the belief that we don’t want to change a marketing strategy or objective if it’s already bringing you results. After assessing your existing marketing objectives and strategies, we then create a marketing campaign tailored specifically to your business and customer type. We’ll consult with you and use the mediums that we feel are going to get the best results when marketing your products and services. Secondly, as your marketing manager, we launch and manage your marketing campaign, always ensuring that it is current and as relevant as possible in order to generate the results that are expected from it.

When you take advantage of Direct Business Marketing’s CMO services and allow us to be your marketing manager, the goals we have for your marketing campaign and your marketing strategies are the same as yours. We work together with you to get you the results that you deserve.

Don’t Hesitate To Utilize Mobile Marketing And Advertising

If you have recently established some new marketing objectives for your business and one of them is to utilize a web solution geared towards customers that are constantly on the go, we recommend you look into a mobile marketing and advertising campaign for your business. When you use mobile marketing to promote your brand awareness, it provides you with the opportunity to reach out to consumers and generate leads that you may have never had the chance to get before. If generating more leads and gaining new customers via mobile marketing and advertising isn’t one of the marketing objectives you’ve set forth for your company, it really should be. With mobile marketing and advertising, the purpose of your website is still there but your mobile website is essentially simplified to make it easier to view on a mobile device.

It’s estimated that well over half of all adults in the United States utilize a mobile device for one purpose or another; by the end of the year, the amount of internet traffic on mobile devices is also expected to double, so why wouldn’t you want to delve into mobile marketing and advertising? It’s not something that you should be hesitant to do because there is a marketing firm out there that can help guide you the entire way. Direct Business Marketing offers a mobile marketing and advertising solution to help you meet the marketing objectives you have established for your small business. They have one simple mobile marketing and advertising package designed to meet the needs of all small and medium sized businesses out there, no matter what your product or service is. To find out more information on how Direct Business Marketing can help you meet your marketing objectives by launching a mobile marketing and advertising campaign, contact any one of their experienced marketing consultants today.

How Do You Use A PPC Campaign To Gain Website Traffic?

If you have a marketing objective of directing traffic to your website and you are willing to pay to get the traffic there you can use a Pay-Per-Click (PPC) campaign to do so. How do you use a Pay-Per-Click campaign? A PPC campaign is when a business owner posts their ad on a different website. When the ad is clicked, the business owner pays the website owner for each click. When a consumer searches for a specific keyword or phrase if it matches one of the keywords in the list on your website, your ad will be displayed. Using a PPC campaign is a good way to get more traffic to your website and generate leads. Typically a business owner pays the website owner per each click they receive on their ad.

Ther are two different types of models for a PPC campaign. The first type allows the business owner to compete against other companies; each business owner will tell the website owner the maximum amount they’re willing to pay to have their ad shown in a particular spot on the website. This is known as a bid-based PPC campaign. There are some sites that offer flat-rate PPC where the business owner and website owner agree on a fixed price that will be paid to the website owner every time the business owner’s ad is clicked; it is possible to pay more per click for better results within a search engine or in an advertising spot.

If you’re willing to pay to get traffic and leads to your website, a PPC campaign is the way to go. If you learn how to successfully run a PPC campaign, not only will the benefits to your business be great but it can help you solve many different marketing objectives within your company.

Using Video SEO To Increase Traffic To Your Website

You may already be using an SEO add-on for your business’s website but are still looking for additional ways to meet your marketing objectives and get more traffic to your website, you may want to consider adding video to your website to boost your search rankings even more. This technique is known as video SEO and can be very effective in getting your website even better search engine results than just a regular SEO campaign. You may be wondering why video SEO would have such better results than a regular SEO campaign and that’s a good question.

As of late, it’s seemed that Google and other popular search engines are giving their top ranking search results to websites that have video on them. These search engines are forever changing the algorithms that they use to search and index websites, but lately they seem to be catering to those that have video content on them. Video SEO can be used in conjunction with your regular SEO campaign to better meet your business’s marketing objectives. In the past few years, video trends on the internet have taken off. YouTube is one of the most popular websites in the entire world and it’s a marketing scheme that many business owners are taking advantage of to promote their brand awareness. Video is a new and exciting way to reach out to your customers on a more personal level; if you’re looking to expand your customer base, it shows the potential client exactly who you are and lets them see that you’re a person they can trust because you know what you’re talking about with regards to your products.

Taking advantage of video SEO is something that you should really consider for your business; some websites that would have never even received a first page ranking among search results were getting them after using video SEO to marketing their website. Using video SEO in conjunction with your regular SEO campaign is a good way to increase the traffic to your website, generate leads and sales and help meet the marketing objectives of your business.

Starting A New Business? Use Website Creation As Your First Web Solution

Have you recently launched your own small business and are looking for a few different ways to meet your marketing objectives while creating an online presence? If so, Direct Business Marketing (DBM) can help you with this. DBM is a premiere marketing firm that specializes in helping small business owners with various web solutions to improve their online presence. One of the most basic web solutions they offer to help you get started is website creation. Having a website for your small business can help promote brand awareness, generate leads and create a loyal customer base to help you get off on the right foot.

If you choose website creation as a web solution for your business, DBM will create a website for you that will encourage your potential customers to perform a specific action. We ensure that your website is designed to give it its own personal look and feel and we’ll work with you to determine exactly what the goals of your website are. You are responsible for marketing your own website, so the success of it lies in your hands. However, when you work with DBM from the start, they can provide you with many different suggestions and ideas on how to do this.

Having a website as a web solution is one of the key ways to create an online presence for your business. You may already be using offline marketing materials, but in a world where everything is internet driven, you really should consider having a website to ensure the success of your business. You’ll be able to reach out to consumers throughout the world by having a website that uses white hat SEO techniques and allows you the opportunity to edit and change the content whenever you please. DBM will provide you with all the help that you need to get your website launched successfully. If this is something you’re interested in, or if you’d like to know about the other web solutions that DBM can offer you in conjunction with your website, please contact a marketing consultant with DBM today. We can help you meet your marketing objectives by providing you with one of our many web solutions.

Our Short Or Stay Program Can Generate Leads And Help You Market Your Real Estate Expertise

If you’re looking for a new way to market real estate and generate leads for short sales, Direct Business Marketing has a new product, the Short or Stay marketing system available for realtors. This system is comprised of three main parts to make marketing your real estate even easier. First, it has a customized and personalized website for the realtor. Next there’s the Short or Stay calculator that allows homeowners to enter in their property and loan information. In return, they’ll receive a free report that outlines for them when their home will break even as well as provide them with an estimated property value. When the customer uses the Short or Stay calculator, the email they receive is also sent to you, the realtor, to give you the opportunity to follow up with them. Third, you’ll also be provided with marketing materials to get more traffic to your customized website.

By using the Short or Stay tool, it provides you with a great way to capture more leads and market your real estate expertise. On your customized website you can showcase your experience and knowledge of being a real estate agent. Many real estate agents that are using this Short or Stay system have had great success with it and other realtors have reached out to them regarding how to successfully market real estate.

If you take advantage of this tool, you won’t regret it. The Short or Stay marketing system pays for itself after you close just one sale; when it think about it like this, you can’t afford not to use it to market real estate. The Short or Stay system comes with all of the marketing materials already created for you, so half of the work is already done. Remember, you are the expert when it comes to how to market real estate and your SoS website will show you as such. For more information on this amazing product or to learn other ways to market your real estate, check out the marketing evaluation tool at https://directbusinessmarketing.com/ma.

Appropriately Storing Your Contacts In Your Marketing Campaign Flow

Today we’re going to continue our conversation on the marketing campaign flow. This is the third video in the series where we’ve been talking about the four parts of the marketing campaign flow, Generate, Capture, Store and Nurture. The first video in this series was an overview of the flow, so if you haven’t checked it out yet, please do so.

You want to have at least five lead generating items at the front of your marketing campaign; we provide a number of services for our clients to make sure we generate the leads send them to the capturing the source. Once the lead is captured, you want to ensure that you store it. We suggest you store it in a CRM, email or your system’s backend. Storing your lead’s information is very important as well as the tracking portion of your marketing campaign flow. Each different type of marketing medium that you use to generate leads should have its own database so that you can track exactly where your leads are coming from. This is very important so that we can calculate the ROI and know what part of your marketing campaign is working the best for you; this allows us to adjust your marketing campaign if we need to. If you’re using email to store your lead information, make sure that it’s appropriately stored in the right place and is integrated somewhere else to ensure that your data doesn’t get lost.

On the next video of our Get Direct marketing webinar we’ll talk about the fourth part of the marketing campaign flow, Nurturing the Lead. I’d also like to encourage you to go to https://directbusinessmarketing.com/ma and download our marketing assessment. This valuable, free tool can help you determine what marketing avenues are best for your business so you can get the most out of your marketing dollars.

Do I Really Need To Use Social Media Marketing For My Business?

Some business owners that are new to the social media marketing world have many questions when it comes to creating a social marketing account for their business. When doing their marketing evaluation, they have come across social media marketing but are unsure what it all entails. If you’ve been left wondering just exactly why you should have a social media account for your business, we’ll tell you a few reasons why.

First of all, social media marketing gives you the opportunity to connect with your clients on a daily basis and provide value to them. Using social media marketing offers you an online presence that will generate leads and increase sales for your business when used correctly. It can often times be difficult to know how long it will take to see results from using social media marketing, but if you’ve done your marketing evaluation and determined that this is the way to go, you should continue to update the content on your social media account because it’s a great medium to use to reach out to many people at the same time.

If you are committed to making your social media marketing campaign successful, you will want to ensure that you continue to mention your products and services and provide your followers with updated, relevant content to create an engaged fan base. Once you have created this engaged fan base, they’ll share, like and comment on your content, allowing more social media users to see your business page, products and services.

If you’re still unsure whether or not social media marketing is the way to go for your marketing evaluation, check other business pages on Facebook, Twitter or Google+ and you’ll see the number of followers they have and the capabilities that these social media outlets have to offer them.

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