In a recent poll, four out of five small business owners believed that copywriting, and marketing were the same thing. However, nothing could be further from the truth. It is true that the two go hand in hand, which is why we evaluate both of these critical items when we meet with prospective clients.
Copywriting is simply the delicate use of words to convey your thoughts, products, services and ideas. It is critical that these words connect with your target audience in a way that evokes a response. Whether these words are written and read or spoken and heard, they are the backbone of your marketing materials.
Marketing, in its most general sense, is the art of finding the right people to persuade. Marketing doesn’t begin with a product or an idea. It starts with the customers that want or need your product or service.
When a business links its marketing efforts with its copywriting the results are amazing—saying the right words to the right people creates a perfect marriage. The problem is, most marketing businesses hire a third-party company to write copy, creating a disconnect between the product and the customer.
When you hire Direct Business Marketing, you get a company with internal copy writers that understand the crucial connection between the customer and your product or service. That connection shows itself in a variety of items such as:
- A call-to-action
- A soft offer / bait piece
- Case studies
- Product / service examples
Great copywriting is useless when presented to the wrong audience. Furthermore, marketing efforts are wasted if your customers don’t understand what you provide. Copywriting and marketing—directly connected by Direct Business Marketing.
Our Marketing Campaigns conveniently bundle our services together, allowing you to have a complete campaign – from start to finish. We have seven unique Marketing Campaigns from which you can choose.