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Nurture Marketing Strategies – Scenario-Based Nurture Marketing

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Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

In today’s topic, Dustin, Andrew and I discuss the topic of Scenario-Based Nurture Marketing.

Scenario-Based Nurture Marketing involved nurture a prospect according to how they initially interfaced with your organization.  For example, if you met someone at a networking event, then you, or someone within your organization, would take their card and enter their information into a list which contains a series of emails for people you meet at networking events.  It may begin like this, “ (their name ), it was a pleasure meeting you at last night’s event.  I appreciate your offering up some of your time to speak to me.  I’d love to get to know more about you and your business…”  See what I mean.  Make sure the email talks more about THEM; therefore, resist the urge to dive-bag your products and services.  The time will come when they will ask you more about yours.

Of course, the above example is just one scenario in which you may meet with a potential prospect.  For that reason, you may want to sit with a marketing consultant like that ones we have to in order to outline all of the possible scenarios in which you meet client-types.

Listen intently to this video and if you have any question, please feel free to contact me directly at 602 369-8119. Or email me at [email protected]

At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign.  For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – https://directbusinessmarketing.com/nurture/

Enjoy the video!!

Nurture Marketing Strategies for Marketing Success

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This month, we are going to kick off our Nurture Marketing Series.

We’re going to answer specific questions about how and why you should institute nurture marketing within your organization.

In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.

So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.

Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.

You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.

In this first video, the boys and I discuss the following:

  1. What Nurture Marketing is…
  2. Steps to organizing your nurture marketing campaign…
  3. How often you should send information…
  4. Which mediums you could use…
  5. Which email format will give you the best results and why…
  6. Plus, more…

The good thing about what we’re talking about is, these are the same ideals we use in our own business.

We don’t believe in not practicing what we preach.  Even when we’re extending our consulting advice to our clients, we’re still singing the same song.

So, tune in on what we’re talking about in this video and let me know if you have any questions.

I can be reached directly at 602 369-8119 or feel free to email me at [email protected].

Here’s how you can tell if a nurture marketing strategy would benefit you and your organization.

Go to – https://directbusinessmarketing.com/vmc/.  There you will find Direct Business Marketing’s Virtual Marketing Consultation.

Marketing eCommerce Can Help Your Website’s Usability and Customer Appeal

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You may have heard about Direct Business Marketing’s eCommerce services, wondered what they can do to help your marketing process and how exactly their eCommerce service works. We’re here today to provide you with some of the answers to your questions. Just a reminder, though, that you can always feel free to check out their website at https://directbusinessmarketing.com for further information.

With DBM’s marketing eCommerce package, it allows your customers the ability to use a credit card as payment on your website. Often times consumers can be turned away from a website if it doesn’t provide them the option to purchase what they want directly through the site at their convenience. When you use DBM’s marketing eCommerce services, you don’t need to worry about that. By using a merchant account, such as PayPal, you provide your customers the usability and accessibility that they desire when purchasing products and services online.

Also when you choose to use DBM’s eCommerce services, they host your website for you saving you hundreds of dollars a year by not having to host your own website. This allows you to spend your money on other aspects of your business and its marketing process. The number of products that you can upload to your new eCommerce website is endless; we can even help you get started with the uploading or provide you with a spreadsheet to help you do so.

Once everything is up and running on your eCommerce app which you can request from react developer Sydney Australia, it is your responsibility to market the website yourself, however we track the results and statistics for you so you are always aware of the success of your eCommerce campaign. If adjustments need to be made to your marketing process to improve the results, we can provide you with suggestions on how to do so. Consider marketing your eCommerce with DBM today to provide your customers the usability and accessibility that they desire.

Appropriately Storing Your Contacts In Your Marketing Campaign Flow

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Today we’re going to continue our conversation on the marketing campaign flow. This is the third video in the series where we’ve been talking about the four parts of the marketing campaign flow, Generate, Capture, Store and Nurture. The first video in this series was an overview of the flow, so if you haven’t checked it out yet, please do so.

You want to have at least five lead generating items at the front of your marketing campaign; we provide a number of services for our clients to make sure we generate the leads send them to the capturing the source. Once the lead is captured, you want to ensure that you store it. We suggest you store it in a CRM, email or your system’s backend. Storing your lead’s information is very important as well as the tracking portion of your marketing campaign flow. Each different type of marketing medium that you use to generate leads should have its own database so that you can track exactly where your leads are coming from. This is very important so that we can calculate the ROI and know what part of your marketing campaign is working the best for you; this allows us to adjust your marketing campaign if we need to. If you’re using email to store your lead information, make sure that it’s appropriately stored in the right place and is integrated somewhere else to ensure that your data doesn’t get lost.

On the next video of our Get Direct marketing webinar we’ll talk about the fourth part of the marketing campaign flow, Nurturing the Lead. I’d also like to encourage you to go to https://directbusinessmarketing.com/ma and download our marketing assessment. This valuable, free tool can help you determine what marketing avenues are best for your business so you can get the most out of your marketing dollars.

The Perfect Marriage – How Copywriting and Marketing Can Increase Your Sales Revenue

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In a recent poll, four out of five small business owners believed that copywriting, and marketing were the same thing. However, nothing could be further from the truth. It is true that the two go hand in hand, which is why we evaluate both of these critical items when we meet with prospective clients.

Copywriting is simply the delicate use of words to convey your thoughts, products, services and ideas. It is critical that these words connect with your target audience in a way that evokes a response. Whether these words are written and read or spoken and heard, they are the backbone of your marketing materials.

Marketing, in its most general sense, is the art of finding the right people to persuade. Marketing doesn’t begin with a product or an idea. It starts with the customers that want or need your product or service.

When a business links its marketing efforts with its copywriting the results are amazing—saying the right words to the right people creates a perfect marriage. The problem is, most marketing businesses hire a third-party company to write copy, creating a disconnect between the product and the customer.

When you hire Direct Business Marketing, you get a company with internal copy writers that understand the crucial connection between the customer and your product or service. That connection shows itself in a variety of items such as:

  • Testimonials
  • A call-to-action
  • A soft offer / bait piece
  • Case studies
  • Product / service examples

Great copywriting is useless when presented to the wrong audience. Furthermore, marketing efforts are wasted if your customers don’t understand what you provide. Copywriting and marketing—directly connected by Direct Business Marketing.

Our Marketing Campaigns conveniently bundle our services together, allowing you to have a complete campaign – from start to finish. We have seven unique Marketing Campaigns from which you can choose.

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