If you’re considering using SEO in your marketing process, we’d like to tell you that it’s a good decision to make, but it’s important to make sure that you use the right kind of SEO to get the best possible results. Some small business owners that have implemented SEO into their marketing process were unaware that there were two different approaches to using SEO, white hat and black hat. To guarantee the results that you’re hoping for with your SEO campaign, we always recommend using white hat techniques.
White hat SEO is basically following the rules and guidelines that search engines have set forth for websites. It’s the legal, and ethical, way to promote your business and get it the highest, most frequent results possible. When you use white hat SEO, it also produces results that tend to last longer.
Black hat techniques, on the other hand, are not approved by search engines and websites that employ black hat SEO typically anticipate that their website will either be banned or blocked from a particular search engine. Black hat SEO involves deception or a technique known as cloaking. When a search engine realizes that a website is using black hat techniques, it usually isn’t long until those particular websites are punished either temporarily or permanently.
The important thing to keep in mind is that if you’re going to all the hard work of learning how to use SEO on your website, make sure that the techniques you’re using are white hat. It would be such a waste of your time, efforts and money to suddenly one day find that your website has been banned or blocked; then you’re back to square one. Using SEO as part of your marketing process is a great way to generate traffic and leads, just make sure that you’re doing it the ethical way to ensure the results that you desire.