If you’re considering how to email market to make it effective for your business’s marketing process, we’d like to tell you about the two different types of email marketing campaigns that you can use. Depending on your business type and the industry that you’re in, choosing how to email market one type over the other could make a huge difference in the results that you see.
The first type of way to email market is known as transactional email marketing. This type of email marketing is caused by an action that the consumer has with your business, such as purchasing a product or service from you or signing up for a newsletter. If a consumer takes an action like this, they often receive a confirmation email or a receipt. These are the transactional emails. It’s estimated that when you have transactional emails for your customer’s purchases, over half of the transactional emails that are sent out are read; this is an extremely high open rate when compared to other types of emails. It’s because of these high open rates that transactional emails are a great way to email market other products or services you have to offer or even to just build on the existing relationship with your customer.
The other kind of email you want to keep in mind when figuring out how to email market is known as a direct email. These types of emails are used only to send out an advertisement for your business and are typically sent to a collected list of email addresses.
Learning how to email market can be an extremely profitable marketing process for your business if you take the time to do it right. Email marketing is second only to search engine marketing when it comes to the most effective online marketing process. Consider learning how to email market today in order to take your business to new and exciting levels.