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The 4 Ps And Your Marketing Mix: How Do They Relate?

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If your small business has been around for awhile, you may already be familiar with a marketing mix and the 4 Ps of marketing. While these two terms are often looked at as the same thing, they actually aren’t. A marketing mix can been best summed up as a term to describe the different types of marketing that a business chooses to use for its products and services. The 4 Ps are one way to define a marketing mix; so, yes, a marketing mix and the 4 Ps are related to one another, but they’re not the exact same. The 4 Ps of a marketing mix are Product, Place, Price and Promotion. If you need helping understanding how to relate these 4 Ps to your marketing mix you can ask yourself a few questions to help your out.

With regards to your product, what needs does your product need to satisfy for the customer? How can the customer use it and where will they use it? Lastly, how is your product different than your competition? You need to make the consumer feel as if they need this product and that yours is better than your competitors. For place, where can consumers buy your product? Online, in a store or both? How accessible is your product for your customers, especially is you’re selling it online. If you sell your product online, you’ll want to make sure that your product is easy to find and how to go through all of the purchase stages are easy to follow as well.

With regards to price, how does your price compare with your competitors? What is the value of your product to consumers? If you can justify the pricing for your product, chances are you’ll have a greater chance for success in your sales. Lastly, there’s promotion; how are you going to promote and market your product to existing and potential customers? What kind of marketing mix are you going to use to ensure that you’ve marketed to all consumer types possible?

These are just a few questions you can ask yourself when trying to determine what type of marketing mix will best meet your customer’s needs as well as the marketing objectives of your business.

Use A Marketing Mix That Will Cater To Your Consumers

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If you are looking for a few new ideas to market your small business, it’s important to have a marketing mix that will reach out to all different types of consumers. The first thing you should do before changing your marketing strategy and determining a marketing mix is outline the different marketing objectives that your company has. Are you targeting a certain age group? How much do you want to increase your sales by with this marketing mix? How many leads are you hoping to generate by using a new marketing mix? There are many different questions to ask yourself to ensure that you have all of your bases covered and meet your desired marketing objectives.

The good news if you’re looking for a few different marketing strategies is that there are many services out there for you to utilize and create an effective marketing mix for your company. A few different strategies that business owners use, for example, are a website in conjunction with search engine optimization and an eCommerce add-on. Using this type of marketing mix first gets your website the best search engine results possible. When you start generating more traffic because of this, the eCommerce add-on offers your customers and potential clients the opportunity to purchase your products or services right there on your website. You don’t have to worry about losing a potential new customer because they didn’t have the ability to buy what they were looking for right away.

There are many different ways to mix up your marketing campaign and the most important thing is to make sure that you’re meeting the needs and wants of your customers as well as your marketing objectives. A successful marketing campaign is typically made up of a few different types of marketing strategies, so make sure you do your research and create a marketing mix that will do everything you want it to.

Want To Improve Your Online Presence? Social Media Marketing Is The Way To Go

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If you’re looking to increase your brand awareness, build your customer list and grow your network, a social media marketing campaign can do all of these things for you. It’s highly likely that these previously mentioned items are on your business’s list of marketing objectives and the good news for you is that there’s one simple and easy way to meet all of these marketing objectives: social media marketing.

Social media marketing uses three of the most popular social media sites in the world, Facebook, Google+ and Twitter, to reach out to your customers and potential customers to promote your product and services. Social media marketing provides you with the opportunity to interact with your customers on a daily basis and create a more personal relationship with them. Also when you post exciting, relevant content on your social media site it will cause your current followers to like or comment on your content. In turn, their friends will see this and may start following your page. Thus, you’ve just gained another potential lead. The success of your social media marketing campaign can also be measured by things such as this. How often your brand is mentioned and how many comments you receive on your content all add into the success of your social media site.

When you use social media marketing for your business, your online presence is immediately improved. It you want to be successful with your business, it’s best to have an effective social media marketing campaign. Every day more and more consumers are turning to social media to find products, goods and services, so if you still have yet to take part in social media marketing, it’s something that you should really look into today. It’s good way to meet many of the marketing objectives that your business has laid out to be successful; look into social media marketing today to help improve the success of your business.

How Can Direct Business Marketing Help You With Your Marketing Campaign?

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Do you need a marketing campaign? If so, today I’m going to discuss our marketing process at Direct Business Marketing. We have four different avenues that we focus on in our marketing campaign, Generate, Capture, Store and Nurture. If you look at the graphic in our video, you’ll see how the four avenues flow together.

The first thing you have to do is generate people to your marketing promotion. Secondly, you have to ensure that you capture that information because a prospect doesn’t change into a lead until they give you, at the very minimum, their name and email address. We also want to store this information in a database or somewhere trustworthy because we want to nurture the lead to the sale.

I want to talk to you about an offer and how you can use our particular marketing process to have better marketing flow within your organization. There are four deliverables you’ll get once you engage with us, in order to see where your marketing is currently and where it is going to go so you can have better success in delivering your products and services. The four deliverables are: marketing audit, current marketing flowchart, marketing assessment and new marketing flowchart.

The marketing audit is a very important document that outlines what you’re currently doing and what the ROI is on what you’re currently doing. The second deliverable is the marketing flowchart, which you have right now. This marketing flowchart will give you a visual perspective of what you’re doing and where the holes are that you need to fill in so that your marketing campaign can be successful. From there we give you the marketing assessment; here’s what you should be doing when we’re marketing towards your client-type. Lastly, you’ll get the new marketing flowchart; from a visual perspective, this is what your new marketing campaign will look like.

Please contact me directly and I can tell you more about how you can get these deliverables and how we can set up your marketing campaign for you. You can reach out to me via telephone at 602.369.8119 or email me at [email protected].

How Do I Use White Hat SEO Techniques For My Business’s Website?

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If you’ve looked into how to use SEO, or Search Engine Optimization, to meet your business’s marketing objectives, you may be wondering what different types of SEO categories there are. There are many decent resources out there for your to learn more about SEO techniques, and we’d like to encourage you to look at Direct Business Marketing’s marketing assessment for more indepth information about how to properly use SEO.

First, you should know that Direct Business Marketing (DBM) uses only white hat SEO techniques with the services that they provide. White hat SEO can be termed as “legal” or “ethical” SEO practices; it involves no deception. According to Pounce Marketing, when you use white hat SEO practices on your website, you’re following the guidelines and terms set forth by a search engine. When you use white hat SEO techniques, it produces results that last longer than when black hat SEO techniques are used. Black hat SEO uses techniques that search engines do not approve of; it usually involves some type of deception with regards to the consumer. One common type of black hat SEO technique is known as cloaking. Many times, a website that uses black hat SEO techniques will be banned or blocked from a search engine because they are using deceptive and unethical practices. If a website doesn’t get banned or blocked from a search engine, they still could have their results ranking reduced drastically.

Using black hat SEO techniques defeats the purpose of using SEO practices in the first place, which also does not make use of a complete SEO software to keep track of the data, . When you work with Direct Business Marketing to meet your business’s goals and marketing objectives, they use only white hat SEO techniques to ensure that your website gets the best rankings possible for a long time. If you would like to learn more about how to use white hat SEO techniques to further your business and get more traffic to your website, did you know the price of an app largely depends on the complexity of its functionality.

Using DBM’s Services To Improve Your Web Conversion Rates

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If you’re looking for solutions to increase your business’s web conversion, there are many different services that Direct Business Marketing can offer you to realign your marketing objective. Getting a potential customer to do what you want them to do, whether it be buy your product or sign up for a service with you, is key to the success of your business. If you work with Direct Business Marketing to improve your web conversion, they’ll take your business’s marketing objective into consideration and go from there.

Now we’d like to highlight a few of the different services that DBM can offer you to improve your web conversion rates. The first service that we have to offer is website creation. Sure, you already have a website for your business, but is it a website that has current content and is built with the nine marketing truths that DBM has found to be successful when applied to every marketing campaign? Just because you have a website for your business doesn’t mean it’s going to get the results that you desire. A website developed by DBM uses SEO principles to ensure it’s at the top of a search engines results list. Add this all together and you’ve got a website that gets the traffic you want and the sales you need.

Another service we can provide to improve your web conversion rates is eCommerce. Our eCommerce add-on allows the consumer to use credit cards on your site to directly purchase any products or services. It’s a much more user friendly tool than the alternative.

If you choose to work with Direct Business Marketing to meet the goals of your marketing objectives and improve your web conversion rates it’s the best decision you could possibly make for your business. The goals that we have for your business are the same as yours, so let’s work together to meet them.

Improve Your Website Content And Usability To Increase Web Conversion Rates

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One of the most important marketing objectives of your business should be website conversion. A web conversion rate is the number of consumers that visit your site that take the next step onto becoming a potential customer. For example, if you’re a real estate agent and you have Direct Business Marketing’s Short or Stay Calculator on your website, you may consider the web conversion being when the consumer actually fills out the Short or Stay form and submits it to get their free report. Web conversions can be defined differently by whoever is in charge of the marketing campaign and knows what the business’s marketing objectives are. And of course, the website, which may be handled by professionals who are adept in web development service, must be presentable.

There are many different ways to improve your website conversion rate and many of them involve ease of use of your website. One way to increase web conversion is to improve the usability of your website and have it set up so that potential leads can browse through it so that they can find what they’re looking for with ease. If a consumer has to think too much about where to look on your website for a certain item, it’s highly likely that you’ll lose that potential lead to someone with a more user-friendly website. Also, ensure that the focus and content of your website targets conversion. What do consumers want to see and hear about your product or services? Reviews from previous clients may also be an added bonus to improve your web conversion rates.

Ensuring effective web conversion is crucial for the success of your marketing campaign. If you’re not actively tracking and optimizing your web conversion rates, your overall marketing strategies may not yield the desired results for your business. To enhance your online presence and boost conversion, consider reaching out to a marketing consultant at DBM. They can guide you in refocusing your website and achieving marketing objectives tailored to your business needs. Picture a brand new chiropractic website built by ChiroPraise in 2024 – that’s the kind of impact a strategic approach to web conversion can have on your business.

Why Should I Market Real Estate Through Direct Business Marketing?

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If you already use an IDX solution to market your real estate listings, you may be wondering why you should switch to Direct Business Marketing’s IDX solution. We can tell you in one simple answer what makes our IDX service, and the ability to market real estate, better: we provide search engine friendly content whereas most other IDX services don’t. For real estate related problems should get a real estate litigation attorneys help. If you’re using an IDX service to begin with, you obviously are interested in getting more leads and more traffic to your website. Why not take it one step further then and also work with a business that uses SEO technology to get you even more leads than the other guys.

When we utilize SEO with our IDX service, it ensures that your website gets the highest ranking possible within a search engines results. Of course, everyone wants this and everyone knows the higher you are in the results, the more likely you are to get the website traffic you’re looking for. If you want to market real estate and get the word out about your real estate services, IDX solutions with Direct Business Marketing is the way to go. Here you can see at the website to find out more.

You may also be wondering why you can’t just use your MLS solutions to market your real estate and take advantage of SEO. That’s an easy answer as well. Most MLS solutions aren’t SEO-user friendly, so there’s no guarantee that you’ll get a good ranking in a search engine’s results list.

There’s one thing to remember about Direct Business Marketing and what they can do to help you market real estate: they offer a search engine friendly design that has proven to other real estate agents time and again that it does get results that people are looking for. To find out more information about more ways to successfully market real estate effectively and how you can promote your services further, check out our marketing evaluation online.

Who Should Use Video Marketing In Their Marketing Strategy?

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Who should use video marketing? Today we’re going to cover this very topic. We’re doing this because we’re doing a lot of questions surrounding this topic. Every day we have clients asking us if they should use video marketing for their marketing campaign as well as why and how they would use video marketing in their marketing strategies. We’re going to talk about specific client types that you have for your products and services. We’re going to share with you three reasons that can help you determine whether or not you should be using video marketing in your marketing campaign.

First of all, if your client-type searches for your product online, you should have a video for it. One of the easy ways to communicate information about your product or service, whether it’s on a mobile device or a desktop computer, is through video.

Secondly, if your client-type searches for answers to questions relevant to your product or service. If they’re information seeking before they want to talk with someone or make a purchase, then you should be using video marketing. Working with san antonio’s audio visual production company ensures that someone gives priority to completing your video with a high standard and low time waste.

Lastly, if your client-type makes buying decisions based on relationships they have you should be using video marketing. People buy from those that they know, like and trust, so if they get to know, like and trust you before your competitors, then you have the advantage. You can use video marketing to communicate and improve your likeability. Break down the barriers of non-trust through video marketing.

Again, if you have any further questions about using video marketing in your marketing campaign you can download our free marketing assessment at DirectBusinessMarketing.com/MA, explore our website further or contact us via phone or email. Thanks for coming and I look forward to seeing you next week, same place and time, for our Get Direct Live marketing webinar.

Looking For A Few New Web Solutions? DBM Does It All

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Are you looking to improve your online presence and freshen up your marketing campaign with a few different web solutions? If so, then you have come to the right place. Direct Business Marketing is the premiere marketing firm that can offer you many different web solutions to fit your business needs. Whether you have already have a marketing campaign in place that you’d just like to liven up or you’re starting from scratch, Direct Business Marketing can help you with whatever your marketing needs are.

To get a better idea of what types of web solutions we offer, as well as if they will fit your business needs, we’d like to encourage you to visit https://directbusinessmarketing.com/ma and download our free marketing evaluation. This marketing evaluation will show you the different web solutions that to offer and ask you a few simple questions about your business with regards to each service. Depending on how you answer the questions you can determine which web solutions are best for your business. Direct Business Marketing can offer you a web solution as simple as website design and creation all the way to Chief Marketing Officer services. We do it all here and we’d love to help you out.

If you have never had an online marketing campaign and are looking to start one, we can also provide you with different tips and suggestions as to how to make your campaign a success. Each week we hold a live webinar where we discuss current marketing trends, suggestions, ideas and reminders to business owners on how to operate a lucrative and successful marketing campaign. By taking advantage of our web solution services and tuning in to our weekly webinars you can ensure success for your business. Contact us today for more information regarding out web solutions, services and our marketing evaluation checklist.

What Services Are Provided If I Choose DBM As My Marketing Manager?

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Here is a brief overview of the different services that Direct Business Marketing can offer you if you choose to purchase their Chief Marketing Officer services. Their CMO services are best fit for a business that is looking to outsource all of their marketing and hire a marketing manager to handle it all. Direct Business Marketing has a proven track record of success with every marketing campaign that they act as marketing manager for. They also have a marketing evaluation checklist to work with you on so you know which types of marketing strategies they have to offer. Before even beginning the CMO process, your marketing manager will go over this checklist with you and you can decide together which types of marketing you want to pursue for your business.

If you choose to use DBM’s CMO services, here is just a little bit of what they can do for you; these services are also found on their marketing evaluation checklist if you’d like more information on them. Some of the services that they provide are website design and creation, search engine optimization, pay-per-click campaign management and offline marketing materials creation.

These are just a few of the services that are included if you choose to hire Direct Business Marketing as your marketing manager and take advantage of their Chief Marketing Officer services.

Here is some of the fine print regarding our CMO services. There is a minimum six month agreement for these services and there is one simple monthly payment that the business owner has to make. Our CMO package is affordable and aligns with all of the other services we provide. If you’d like more information on how our marketing manager services can help your business out and free up time for you, the business owner, or would like to know more about our marketing evaluation checklist, give us a call at Direct Business Marketing today.

What Are The Benefits Of Using A Marketing Manager And DBM’s CMO Services?

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If you have ever considered outsourcing your business’s entire marketing campaign by hiring a marketing manager and you are questioning what the benefits of this may be, Direct Business Marketing is here to help you with that. First, you should know that Direct Business Marketing has created a marketing evaluation to go through for your business that can help you determine what types of marketing strategies you’d like to pursue. We also have a Chief Marketing Officer servicing package to offer you if you’re interested in hiring a marketing manager and outsourcing your company’s entire marketing campaign. There are many benefits to hiring a marketing manager and if you choose DBM’s CMO services, this is only a sampling of what they can provide you with.

First of all, if you choose DBM to be your marketing manager, it will provide you with the creative resources of our entire marketing team. Basically, it’s like you have an entire marketing firm behind your marketing campaign. Projects will get completed faster because when you have a marketing manager with DBM marketing their focus is on your marketing campaign. Often times small business owners find it hard to find the time to run a successful marketing campaign on their own. That’s where DBM’s CMO services can help. Another benefit to our marketing manager services it’s not on your immediate payroll. This saves you money on payroll, taxes and benefits.

The bottom line is this: Direct Business Marketing has successful proven processes that they can apply to your marketing campaign to create the leads and customer base that you want for your business. If DBM’s CMO services are something that you’re interested in, check out our website today. We’d also like to encourage you to download our marketing evaluation checklist from our website to learn more about the different marketing strategies that we can put into play for your business.