One of the most important marketing objectives of your business should be website conversion. A web conversion rate is the number of consumers that visit your site that take the next step onto becoming a potential customer. For example, if you’re a real estate agent and you have Direct Business Marketing’s Short or Stay Calculator on your website, you may consider the web conversion being when the consumer actually fills out the Short or Stay form and submits it to get their free report. Web conversions can be defined differently by whoever is in charge of the marketing campaign and knows what the business’s marketing objectives are.
There are many different ways to improve your website conversion rate and many of them involve ease of use of your website. One way to increase web conversion is to improve the usability of your website and have it set up so that potential leads can browse through it so that they can find what they’re looking for with ease. If a consumer has to think too much about where to look on your website for a certain item, it’s highly likely that you’ll lose that potential lead to someone with a more user-friendly website. Also, ensure that the focus and content of your website targets conversion. What do consumers want to see and hear about your product or services? Reviews from previous clients may also be an added bonus to improve your web conversion rates.
Again, one of the main marketing objectives for your business’s marketing campaign should be web conversion. If you’re not at all concerned with web conversion or if you’re not tracking it, you can count on your marketing strategies to be less than lucrative for your business. If you would like help with refocusing your website to improve your web conversion rates, contact a marketing consultant at DBM today; they can help you determine which marketing objectives are most important for your business and help you turn your web conversion rates around.