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Has Your Marketing Manager Suggested A Mobile Add-On To Meet Your Marketing Objectives

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Has your marketing manager noticed that other businesses in the same industry as yours have not only a regular website, but also one that is compatible with mobile devices? This is known as mobile optimization; when you use mobile optimization for your business’s regular website it can help you to meet some of the marketing objectives that you have outlined for your business such as widening your customer base and generating more traffics, leads and sales.

If mobile optimization is something that you’ve discussed with your marketing manager and you think that it will be a good marketing strategy for your business, Direct Business Marketing can help you get your mobile website up and running quickly to start attracting as many mobile users as possible. Your marketing manager may already have told you this, but it’s estimated that over half of all internet users start their search for a product or service on a mobile device. Direct Business Marketing’s mobile add-on service is one that can meet the needs and marketing objectives of your business; we don’t limit the number of products or images that you upload to your mobile website. We also create one URL for both your desktop and mobile websites that automatically detects which type of device the consumer is accessing the internet from; because of this, there’s no need for two different websites.

If a mobile add-on to your website is something that you’d like to consider, talk to your marketing manager further about the details and advantages to your marketing objectives. While your marketing manager is responsible for marketing the mobile website, Direct Business Marketing hosts it for you saving you a significant amount of money because you don’t have to host your own account. Letting Direct Business Marketing build your website’s mobile add-on is something that can offer your business many benefits and advantages; we highly suggest you discuss these benefits further with your marketing manager and get your mobile marketing campaign started.

Highlighting DBM’s Marketing Manager Services

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At this time we’d like to highlight one of the more all-inclusive marketing services that Direct Business Marketing (DBM) has to offer small business owners, our Chief Marketing Officer (CMO) services. You may have heard about our CMO services through a fellow business owner or by searching online for marketing manager help. If so, today we’re going to tell you more about this service that can help you create and meet your business’s marketing objectives.

When you utilize our CMO services, it’s as if we are the marketing manager for your small business. We take on the role that a marketing manager would have if you were to employ one. On a daily basis, your marketing manager at DBM facilitates the different marketing mediums that you have chosen for your business to generate leads, sales and increase the number of clientele your business has.

When Direct Business Marketing launches their marketing manager services with your company, we do it in two different phases. First, we look at the marketing strategies and marketing objectives that you already have in place for your business and try to build on them. We work under the belief that we don’t want to change a marketing strategy or objective if it’s already bringing you results. After assessing your existing marketing objectives and strategies, we then create a marketing campaign tailored specifically to your business and customer type. We’ll consult with you and use the mediums that we feel are going to get the best results when marketing your products and services. Secondly, as your marketing manager, we launch and manage your marketing campaign, always ensuring that it is current and as relevant as possible in order to generate the results that are expected from it.

When you take advantage of Direct Business Marketing’s CMO services and allow us to be your marketing manager, the goals we have for your marketing campaign and your marketing strategies are the same as yours. We work together with you to get you the results that you deserve.

Take Advantage Of DBM’s Marketing Managers To Get Your Business Up And Running

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Have you recently started a small or medium sized business and you’re off to a bit of a slow start? One thing that could help your business take off is to review your marketing objectives and develop a sound marketing strategy with the help of a marketing manager. When you use an experienced marketing manager to help you create and implement marketing objectives, it can help promote your brand awareness, generate a solid customer base and help get your business off to a successful start.

When you work with a knowledgeable marketing firm such as Direct Business Marketing (DBM) and utilize the services they have to offer with regards to being a marketing manager for your business, you’ll always have access to the most technologically advanced web solutions available to small business owners today. At Direct Business Marketing, we always have your business’s goals and marketing objectives in mind when we work with you to create and establish a solid marketing campaign with the assistance of our marketing managers. We’ve developed a set of nine Marketing Truths that we apply to every marketing campaign we undertake to ensure the success of your marketing mediums as well as to help your business meet its marketing objectives. No matter which type of product or service you have to provide consumers, we can offer you a variety of marketing manager services to appeal to a variety of customer types. From online web solutions to offline marketing documents, we do it all here at Direct Business Marketing and are eager to help you create, implement and meet your business’s marketing objectives.

If you are a small business owner that is looking for a little help getting your feet off the ground and getting your product or service noticed, contact Direct Business Marketing today about the variety of marketing manager services that we have to offer you; you’ll be glad that you did.

Not Every E-mail Needs To Be Business Related, Make Sure To Mix It Up

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Hello everyone Granison Shines here Chief Marketing Officer with Direct Business Marketing thank you for your time today. If you are looking for great tips to improve your small business marketing strategy make sure to check my blog frequently as I update you with the tools to success. If you have questions about your specific marketing strategy feel free to contact me through our website or call me directly to discuss how Direct Business Marketing can help you.

In my blog today I wanted to issue a little reminder to small business owners who are utilizing the nurture e-mail campaign. While e-mail marketing is a critical part of a successful marketing strategy we don’t want to bombard clients, or potential clients, with constant business related e-mails. For this reason it is always a good idea to spinkle in the occasional non-business e-mail to keep things fresh. Whether it is a funny picture of cats or a great recipe for cookies the last thing we want to do is get your potential clients burned out on daily e-mails full of strictly business related offers. By mixing in a few fun e-mails now and then it will give your potential client a reason to look forward to your e-mail instead of just assuming it is more of the same. These fun e-mails could even be a great way to interact with a potential client and help you learn about their interests or hobbies. In using these fun e-mails and also video blogs you are also allowing your clients to get to know you as a person and not just someone who sends out e-mails. Gaining this comfort level and avoiding the perception of someone who is only focused on business may help you open up communication with your clients.

So don’t forget to mix things up when utilizing your nurture e-mail campaign in order to put a smile on your clients face and attract their attention. For more information make sure to download our free marketing assessment tool on the Direct Business Marketing website. I’m Granison Shines, thank you again for your time and have a great day.

Using Video SEO Is A Marketing Strategy That Will Continue To Provide Results

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If you have already started using a video SEO campaign to move your website up in search engine rankings and to help you meet some of your marketing objectives then you have made a fantastic decision for your company. It is projected that the benefits and advantages of a video SEO campaign will stick around for quite some time because the popularity of video, and YouTube, is a fairly new trend. The competition may become fiercer to achieve first page search rankings, but the total number of websites on the internet still greatly outweighs those that contain video and because of this there’s still the possibility to take advantage of a video SEO campaign.

There are a few important things to know when trying to stay competitive with your video SEO campaign and if you stick to these tips, you may have the advantage over other business’s and their video SEO campaigns. First, remember that video SEO caters more towards long tail search terms. If you use a longer search term it’s likely to do better with Google’s algorithms. Another tip is to upload the video multiple times with different titles. Google doesn’t actually know the content of the video, so whatever you put in the title is what it is going to pull off of. One other suggestion to obtain a higher ranking is to have the title of your video match the title tag of your page because, again, Google bases their results off of the title of the video.

Using a video SEO campaign and applying it to your marketing objectives can help you gain more leads, traffic and sales to your website. It’s a marketing strategy that can provide you with great success for your business and will continue to provide results for the foreseeable future.

Use A Marketing Mix That Will Cater To Your Consumers

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If you are looking for a few new ideas to market your small business, it’s important to have a marketing mix that will reach out to all different types of consumers. The first thing you should do before changing your marketing strategy and determining a marketing mix is outline the different marketing objectives that your company has. Are you targeting a certain age group? How much do you want to increase your sales by with this marketing mix? How many leads are you hoping to generate by using a new marketing mix? There are many different questions to ask yourself to ensure that you have all of your bases covered and meet your desired marketing objectives.

The good news if you’re looking for a few different marketing strategies is that there are many services out there for you to utilize and create an effective marketing mix for your company. A few different strategies that business owners use, for example, are a website in conjunction with search engine optimization and an eCommerce add-on. Using this type of marketing mix first gets your website the best search engine results possible. When you start generating more traffic because of this, the eCommerce add-on offers your customers and potential clients the opportunity to purchase your products or services right there on your website. You don’t have to worry about losing a potential new customer because they didn’t have the ability to buy what they were looking for right away.

There are many different ways to mix up your marketing campaign and the most important thing is to make sure that you’re meeting the needs and wants of your customers as well as your marketing objectives. A successful marketing campaign is typically made up of a few different types of marketing strategies, so make sure you do your research and create a marketing mix that will do everything you want it to.

Free Tool Helps Businesses Find Marketing Needs Tailored To Their Client

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Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about understanding where you should be marketing. Growing your business includes numerous obstacles and it can sometimes be hard to determine the best locations to market your product or service. Today in my blog I am going to show you how our free marketing assessment tool can help you find the answer to this question.

It is important to remember that all businesses have different clients that they are targeting and figuring out how and where to reach them is one of the most important steps. A business also needs to have a goal in place for what they want to achieve through their marketing. Certainly the goal is to increase sales but your marketing goal generally will not be that cut and dry. You may have a retail store front or simply operate online and this needs to be considered when planning your marketing goals. Our marketing assessment tool will also help you look at your current marketing and determine if it meets your expectations. This involves simple questions like do I have a website? Is it effective? Or do I need to consider making changes so it drives more sales lead. Our assessment will also get you thinking about how your clients make their decisions and what that will mean for your business. For some industries this doesn’t make sense but for others creating relationships and creating content online will help grow your bottom line. This free marketing assessment tool has already helped numerous business owners better understand how to make their marketing dollars stretch a little farther.

Simply stop by the direct business marketing website today to download it for free and find out how to capture your clients attention with an efficient marketing strategy. This is Andrew Houglum with Direct Business Marketing thank you for your time and I look forward to helping you soon with all of your marketing needs.

Who Should Use Video Marketing In Their Marketing Strategy?

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Who should use video marketing? Today we’re going to cover this very topic. We’re doing this because we’re doing a lot of questions surrounding this topic. Every day we have clients asking us if they should use video marketing for their marketing campaign as well as why and how they would use video marketing in their marketing strategies. We’re going to talk about specific client types that you have for your products and services. We’re going to share with you three reasons that can help you determine whether or not you should be using video marketing in your marketing campaign.

First of all, if your client-type searches for your product online, you should have a video for it. One of the easy ways to communicate information about your product or service, whether it’s on a mobile device or a desktop computer, is through video.

Secondly, if your client-type searches for answers to questions relevant to your product or service. If they’re information seeking before they want to talk with someone or make a purchase, then you should be using video marketing. Working with san antonio’s audio visual production company ensures that someone gives priority to completing your video with a high standard and low time waste.

Lastly, if your client-type makes buying decisions based on relationships they have you should be using video marketing. People buy from those that they know, like and trust, so if they get to know, like and trust you before your competitors, then you have the advantage. You can use video marketing to communicate and improve your likeability. Break down the barriers of non-trust through video marketing.

Again, if you have any further questions about using video marketing in your marketing campaign you can download our free marketing assessment at DirectBusinessMarketing.com/MA, explore our website further or contact us via phone or email. Thanks for coming and I look forward to seeing you next week, same place and time, for our Get Direct Live marketing webinar.

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