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As A Marketing Manager Are you Looking For A New Strategy To Add To Your Marketing Process?

Are you the marketing manager of a small business and you’re looking to update your marketing process with strategies that are somewhat newer to the marketing world? If so, you may want to consider using social media in your marketing process. A social media account for your business can open up a world of possibilities; the only catch is that you need to ensure, as a marketing manager, that you’re using your social media account the right way.

So, as a marketing manager, what do you need to know about successfully running a social media marketing campaign? First of all, you need to update your status (if you’re using Facebook) or your content, on a daily basis and at different times during the day. Say one of your followers only goes views their social media account in the afternoon; if you update your content in the morning, they could miss seeing it, so it’s important as a marketing manager to mix it up a little bit every day. You also want to ensure that you’re posting content that will get the attention of your followers. Again, if you’re using Facebook, your success is dependent upon how many people like, comment on or share your posts; don’t be afraid to put a little personality into your content. Lastly, it’s also important as a marketing manager to ensure that you’re interacting with your followers on their social media pages. This can be a very important key because it can build and strengthen that relationship between you and your social media followers. Once this relationship is strong, it’s highly likely they’ll recommend your business, products and services to their friends and family.

Adding social media to your marketing process can be very beneficial for your small business. As a marketing manager, it’s critical that you follow these simple tips to get the best results possible and ensure the success of your social media campaign.

Launching A Social Media Marketing Campaign? Use Facebook To Get Started

If you’ve considered revamping your marketing process by delving into the world of social media marketing, most small business owners launch their social media marketing campaign on Facebook simply because it has a few advantages over Twitter and Google+. First of all, Facebook is the most widely used social media site in the world with over one billion users; that’s almost 10 times more followers than Twitter has alone. Facebook profiles are also more detailed than Twitter and allow a user to share more information with the public. On Facebook, not only can you update your status, but you can also post photos, videos and have more content than you can on Twitter. One nice thing about a social media marketing campaign on both Facebook and Twitter is that you can back link your business’s Twitter page to Facebook.

A social media marketing campaign on any social media site can be very beneficial to your business if you know what you’re doing. On Facebook, for example, marketing experts suggest that you have a profile and cover photo that accurately promotes your business, brand and product. You want to show your business’s logo or an image that your followers are going to remember. When you update your status or post content, make sure that it’s relevant and will grab the attention of your fellow Facebook friends. The success of your social media marketing campaign is measured by the number of ‘likes’ and ‘comments’ that you get on your content, so don’t be afraid to wear your heart on your sleeve and let your personality show. Lastly, make sure you are interacting with your customers and friends by also ‘commenting on’ or ‘liking’ their status updates and content posts. By doing this you’ll strengthen your owner-customer relationship.

Using social media marketing as part of your business’s marketing process can be a smart move if you are trying to stay current with the times and want to generate some customers, just ensure that before you get started you know what you’re doing to ensure the success of your campaign.

Social Media Marketing Can Be Great For Your Marketing Process When You Use It Correctly

Have you thought about attempting some new marketing strategies in order to help your marketing processes be more successful? If so, there’s a new marketing trend that many small business owners are taking advantage of and that’s social media marketing. Social media marketing is pretty self-explanatory; many small business owners find themselves using Facebook, Twitter or Google+ to create an account for marketing their business. If you use social media marketing correctly, it can do wondrous things for your business. Facebook, for example, has over 1 billion active users as of 2012 and Twitter has over 100 million; think about the number of consumers you could market to if you were to create a Facebook or Twitter account.

So, how do you go about implementing social media marketing into your marketing process and how do you correctly use it? One experienced marketing firm, Direct Business Marketing, provides tips and suggestions on a weekly basis to small business owners to help them with situations such as this. With regards to social media marketing as part of your marketing process, DBM always encourages that you have current, relevant content. Your social media friends want to see information that’s going to grab their attention and content that they can share with other friends, so don’t be afraid to let your personality show when posting content to your site, but remember that you need to update on a daily basis to ensure that your business and products are always out there for your followers to see. It’s also important to interact with your followers, like or comment on the content that they are posting and really build that personal relationship with them. When you do this, it builds on their sense of trust and they feel as if they know you better; consumers want to buy from people that they know, like and trust.

If you are at all interested in using social media marketing in your marketing process, make sure you do things the right way and give Direct Business Marketing a call for additional help or information.

Are You Looking For A Marketing Campaign That Is Technologically Advanced?

Do your marketing objectives, or your marketing campaign, need a fresh new start or just an update to help you be more technologically with the times? If this applies to your small business, there are a few different options out there for you to appeal to a variety of consumers on different marketing avenues.

One of the first techniques you can employ for your marketing campaign is mobile optimization of your website. When you use mobile optimization, you essentially have a website that is user-friendly to any type of mobile device, such as a smart phone or tablet. Mobile optimization can help you reach out to a variety of consumers that you may never have had the opportunity to come across before as many people these days mainly use their smart phone or mobile device to access the internet.

Another option to help you reach out to a wide range of consumers and get your product out there is to use a social media marketing campaign. When you use social media marketing, such as Facebook, Twitter or Google+, it allows you to create a following of customers and to connect with them on a more personal level as well as on a daily basis. There are over a billion active users that are currently on Facebook, so the number of people that you can reach out to is astronomical.

If either of these marketing strategies appeals to you with regards to your marketing campaign you should contact Direct Business Marketing for more information on how to get started. DBM can go over your marketing objectives and your existing marketing campaign with you and help you determine which strategies will help meet the needs and goals of your business. They’ll apply their proven successful marketing truths to any marketing campaign that they undertake with you to ensure that your business’s marketing needs are being met.

Using Facebook As A Social Media Marketing Avenue Can Increase Your Customer Base Tremendously

Facebook is one of the most popular social media sites in the world and that’s why many small business owners choose to create a Facebook page for their business and partake in social media marketing. If your business currently isn’t taking advantage of the many benefits of social media marketing to meet your business’s marketing objectives, it’s something that you should really look into. By having a Facebook account you can interact with your customers on a daily basis and interact with them on a more personal level. This creates a better sense of trust between the business owner and customer and strengthens the relationship and their loyalty to your business.

There are so many other advantages to having a social media marketing campaign for your business besides strengthening existing customer relationships. Having a social media marketing campaign also provides you with the opportunity to grow your customer base, generate more leads for your business and followers of your Facebook page. It’s a great way to increase your revenue and all you have to do is regularly update your Facebook page. When you do update your Facebook page, it’s important to use content that is relevant and will grab the attention of your Facebook friends. The ultimate goal is to have your friends like your posts or comment on them; their friends will see this action and, if your posts are intriguing enough, they could potentially start following your page as well.

It’s reported that businesses that use social media marketing increase their number of Facebook friends by about 9% a month and twice as much annually. Can you imagine the number of leads that this could be for your business? If you are not satisfied with how your current marketing strategies are meeting your business’s marketing objectives consider launching a social media marketing campaign.

Social Media Marketing Services With Direct Business Marketing

If you are considering a social media marketing campaign to help your business meet some of its marketing objectives, we would like to tell you about the social media marketing services that Direct Business Marketing has to offer you. Working with Direct Business Marketing on your social media marketing campaign is effortless; they take care of everything for you.

Direct Business Marketing will help you set up and integrate your social media accounts if you don’t already have them. We set up your page to cater to your customer’s wants and needs. You can help us make your social media marketing campaign successful by sending us a database with your existing customer’s email addresses. We’ll send an email out to your existing customers requesting that they like your Facebook page to help you get started. You’ll also need to provide us with any logos, sales or specials that we can add into our strategy for you. After that, your work is done. Direct Business Marketing will handle the rest of your social media marketing process.

Some small business owners feel as if our social media marketing packages are too expensive for their business, but there are a few key things to remember if you feel this way as well. First off, Direct Business Marketing handles everything for you. You don’t have to worry about constantly updating your social media site because we are the ones updating it. Also, having a social media marketing campaign can do many things for your business. Not only can it drastically increase your customer base, streamline your payment process and promote product awareness, it will ultimately generate new sources of revenue for your business. When you look at it this way, you can’t not afford to have a social media marketing campaign for your business.

Want To Improve Your Online Presence? Social Media Marketing Is The Way To Go

If you’re looking to increase your brand awareness, build your customer list and grow your network, a social media marketing campaign can do all of these things for you. It’s highly likely that these previously mentioned items are on your business’s list of marketing objectives and the good news for you is that there’s one simple and easy way to meet all of these marketing objectives: social media marketing.

Social media marketing uses three of the most popular social media sites in the world, Facebook, Google+ and Twitter, to reach out to your customers and potential customers to promote your product and services. Social media marketing provides you with the opportunity to interact with your customers on a daily basis and create a more personal relationship with them. Also when you post exciting, relevant content on your social media site it will cause your current followers to like or comment on your content. In turn, their friends will see this and may start following your page. Thus, you’ve just gained another potential lead. The success of your social media marketing campaign can also be measured by things such as this. How often your brand is mentioned and how many comments you receive on your content all add into the success of your social media site.

When you use social media marketing for your business, your online presence is immediately improved. It you want to be successful with your business, it’s best to have an effective social media marketing campaign. Every day more and more consumers are turning to social media to find products, goods and services, so if you still have yet to take part in social media marketing, it’s something that you should really look into today. It’s good way to meet many of the marketing objectives that your business has laid out to be successful; look into social media marketing today to help improve the success of your business.

DBM’S Social Media Marketing Services Can Help You Meet Many Of Your Marketing Objectives

Is one of your marketing objectives to find a fresh new marketing medium to use for your business? If so, you should look into a social media marketing campaign. Social media marketing is when you use one (or two, or three) of the most popular social mediums, Facebook, Twitter and Google+, and create a page specific for your business. Social media marketing can be especially effective for small businesses and help them meet many of their marketing objectives, such as promoting brand awareness and an increase in leads and sales.

Direct Business Marketing (DBM) has a social media marketing package that is tailored to every small business’s leads. When you choose a social media marketing campaign with DBM you can choose which social media sites you want to market your business on and DBM will help you set up and create your business’s profile on those sites. With each of the packages that we provide, we offer work with you to plan upcoming social media campaigns, rotate your Facebook cover photo (of you choose to use Facebook), post relevant content to your business page as well as provide you with a monthly report showing you just how successful your social media marketing campaign is.

When you choose a social media marketing campaign with DBM, they essentially manage your social media page(s) for you. With an ever increasing number of social media users not only in the United States, but throughout the world, your business can’t afford not to have a social media page. If you’d like to meet many of your marketing objectives all with one type of marketing campaign, look into Direct Business Marketing’s social media marketing services. It’s estimated that Americans spend twice as much time online socializing than they do eating, so take advantage of this popular trend and launch your social media marketing campaign with DBM today.

What Are The Advantages Of Using Social Media Marketing?

When doing a marketing evaluation on their business, many business owners often wonder why they even need a social media marketing account and what the benefits of it are. For some, especially old business owners, it’s hard to understand how powerful Facebook, Twitter and Google+ have become, but in a technologically driven world, they are the way to communicate with a large amount of people at the same time.

If you implement social media marketing into your marketing evaluation there are many advantages to having a social media account. It allows you to reach out to your clients on a daily basis and offers you, the business owner, the opportunity to learn more about your clients and their interests. When you get on a more personal level with your customer base, they’re more likely to put their trust in you and refer you to friends and family. Not only will your customers refer you by word of mouth, but their social media friends will see that they have liked your business and chances are they’ll look into your product or service and see what you have to offer. Ultimately, more leads will be generated as well as more revenue when you choose to add social media marketing to your marketing strategy.

If you use social media marketing the right way, use it effectively and create good, current content, it can do tremendous things for your business. The number of people joining Facebook, Twitter and Google+ only keeps growing, so the next time you are doing a marketing evaluation and trying to determine what’s best for your company, consider social media marketing to be an avenue that will be very much to the advantage of your business. Make sure you have all of your bases covered and you’ll love how much social media marketing helps grow your business.

What Is Social Media Marketing?

One marketing avenue that is relatively new, but becoming quite successful and popular, is social media marketing. If you have been doing a marketing evaluation and are looking for a fresh new medium to pursue, social media marketing is it. Essentially, social media marketing entails marketing by using Facebook, Twitter and Google+ to connect with clients and potential clients on a daily basis. All three of these social mediums are used by millions of people around the world each day and adding them into the marketing evaluation for your business allows you to reach potential clients that you may not have been able to connect with on other marketing avenues.

If you use social media marketing effectively, it can help your business tremendously. For example, if you create a Facebook page for your business and get a certain number of people to like your page, each time one of those people comments or likes something that you have posted on your business page will be seen by friends of those people. This in turn brings in more fans of your Facebook page, builds your customer list and grows your network of qualified leads. If you put your logo on your Facebook page, people will come to recognize it when they see it in other places and raise brand awareness for your product.

The next time you do a marketing evaluation for your business, make sure you see if social media marketing is a good fit for your business. The benefits of using social media marketing can be extremely powerful for your company if you use it the correct way. If you’re new to social media or don’t understand how it works, just know this: by leveraging your social media presence new sources of revenue will be generated for your business.

Successful Facebook Marketing: Have Your Business Profile Page Completed

Good morning; today we’re going to continue our conversation on Facebook marketing screwups. It’s going to be very important that you watch all of these videos because we’re doing this complete series and we’ll be adding supplementary videos in addition to our Wednesday webinars so we can hone in on some other topics, such as strategy.

Today we’re going to talk about having an incomplete business profile. You need to ensure that you have this complete. Why? Because I promise that if you like our page, we’ll like your page. Through this, however, we’ve noticed that a lot of these business profiles are incomplete. I want to address this issue and tell you to be committed to your business profile page.

To recap last week, it’s all about getting your friend’s friends to see what your content is by getting your friends to like or comment on your content. Why are we talking about your business profile? Because you have to have it completed because they’re going to get nosy and look at other things about your business. You want to have a few different things apparent: your cover photo with information about your business. For ours it’s sometimes information about our marketing webinars or a photo of myself or someone else. This photo should change when you have specific events coming up. The profile photo should be your business logo. It’s all about branding on Facebook so you want to make sure that you have your page sufficiently branded with your business information and logo. Remember people are going to potentially be going to your page from their smart phone, so you need to ensure it’s going to look nice even on a smaller device. Also complete your basic information such as when your business started, your URL, what your product and services are; you want to ensure you have all of this information complete otherwise you may be seen as a fly-by-night business.

If you have further questions you can contact us directly via telephone or email. Also don’t forget to download our marketing assessment questionnaire at DirectBusinessMarketing.com/ma to determine what your business’s marketing needs are.

Pay-Per-Click: Does it Really Work?

Join Andrew Houglum as he does an in-depth webinar are pay-per-click (PPC) and provides some tips and tricks on how to ensure it works for you.

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