Good morning; today we’re going to continue our conversation on Facebook marketing screwups. It’s going to be very important that you watch all of these videos because we’re doing this complete series and we’ll be adding supplementary videos in addition to our Wednesday webinars so we can hone in on some other topics, such as strategy.
Today we’re going to talk about having an incomplete business profile. You need to ensure that you have this complete. Why? Because I promise that if you like our page, we’ll like your page. Through this, however, we’ve noticed that a lot of these business profiles are incomplete. I want to address this issue and tell you to be committed to your business profile page.
To recap last week, it’s all about getting your friend’s friends to see what your content is by getting your friends to like or comment on your content. Why are we talking about your business profile? Because you have to have it completed because they’re going to get nosy and look at other things about your business. You want to have a few different things apparent: your cover photo with information about your business. For ours it’s sometimes information about our marketing webinars or a photo of myself or someone else. This photo should change when you have specific events coming up. The profile photo should be your business logo. It’s all about branding on Facebook so you want to make sure that you have your page sufficiently branded with your business information and logo. Remember people are going to potentially be going to your page from their smart phone, so you need to ensure it’s going to look nice even on a smaller device. Also complete your basic information such as when your business started, your URL, what your product and services are; you want to ensure you have all of this information complete otherwise you may be seen as a fly-by-night business.
If you have further questions you can contact us directly via telephone or email. Also don’t forget to download our marketing assessment questionnaire at DirectBusinessMarketing.com/ma to determine what your business’s marketing needs are.