What Is Social Media Marketing?

One marketing avenue that is relatively new, but becoming quite successful and popular, is social media marketing. If you have been doing a marketing evaluation and are looking for a fresh new medium to pursue, social media marketing is it. Essentially, social media marketing entails marketing by using Facebook, Twitter and Google+ to connect with clients and potential clients on a daily basis. All three of these social mediums are used by millions of people around the world each day and adding them into the marketing evaluation for your business allows you to reach potential clients that you may not have been able to connect with on other marketing avenues.

If you use social media marketing effectively, it can help your business tremendously. For example, if you create a Facebook page for your business and get a certain number of people to like your page, each time one of those people comments or likes something that you have posted on your business page will be seen by friends of those people. This in turn brings in more fans of your Facebook page, builds your customer list and grows your network of qualified leads. If you put your logo on your Facebook page, people will come to recognize it when they see it in other places and raise brand awareness for your product.

The next time you do a marketing evaluation for your business, make sure you see if social media marketing is a good fit for your business. The benefits of using social media marketing can be extremely powerful for your company if you use it the correct way. If you’re new to social media or don’t understand how it works, just know this: by leveraging your social media presence new sources of revenue will be generated for your business.