Building Value In Your Offer

Today we’re going to continue our subject on copywriting and we’re going to get into the thick of things when you are writing copy. I have a laundry list of items to go through that I’ll break down so you can really get the idea of what we’re talking about in each particular section. Right now we’re going to talk about building value in the copywriting process.

This mindset stems from understanding how to position value with words and information that you’ll be communicating about your product or service. You want to have an increased opportunity to let your market know what you’re talking about. So today we’re really talking about offers. When we talk about offers it is perhaps the most important piece of your marketing campaign. One of the things you want to do is demonstrate the value of its worth. If you have product where you have several different components you want to add a dollar value to each of those. One other way to build value is to show what the product brings versus the value it has compared to some other products. Also demonstrate contrast with certain products and one of the intangibles is to talk about the time and money it took build the product.

We’re talking about copywriting again, but I used the marketing assessment as the download that you want to get because you also want to have the strategy effectively working when writing your copy. I also want you to look at our nurture marketing campaign on our website. This is important because it is where the copywriting really comes into play. You’ll be leveraging your writing skills and emails that are going out. If you have any questions or would like to discuss your nurture marketing campaign further please feel free to call me directly or get in touch with me via email

The Cosmetics Of Copywriting

Today we’re going to talk about the cosmetics of your copywriting skills today, meaning that our conversations stem from the nurture marketing campaign that you should have going on with your clients. With regards to your nurture campaign I mean your existing clients, new clients, existing leads and new leads; there are four different marketing campaigns that you should have going out from your email marketing system or blog post. Remember, the easiest people to sell supplies to and communicate with are the people that are already in your database so don’t forget about them.

In putting your copywriting skills to the test we’re going to talk about cosmetics. It’s easy to do this on a blog post but it’s hard to do this in a plain text email. Making sure that you’re highlighting and bolding certain things when you’re writing copy is important to do. You want to start giving emphasis to different words so we’re going to talk about highlighting. When talk about this you can add different coloring, bolding, underlining and italicizing to highlight your text. You won’t want to do too much so that your page looks cluttered but be sure you use it strategically to emphasize certain words and trigger certain emotional words. Understanding how to do this effectively again comes with the skill of copywriting. Once the sentence is already written, you also want to break up larger paragraphs into smaller ones. You want to add the ability of an “easy read” to your email or blog post so that the target or client can get goo, easy information from your copywriting.

I’ve seen some pages that have really overdone it with regards to different sized fonts and colors as well as length of paragraphs; keep your blog post or email very general but highlight the important points and make your paragraphs easy to read.

Before You Start Writing Your Copy, Think About What Your Target Market Wants and Needs

Today we’re going to talk about the “thinking” portion of your marketing campaign, meaning that if you’re a copywriter or you are thinking about copywriting for your marketing campaign, the thinking portion is pretty important in understanding what, from the target market’s perspective, what the nuances are that you should be concerned about. The copywriting series that I’m talking about does discuss the marketing pieces, the writing of the text that are on these pieces. The thinking portion of this will determine what actually goes on your marketing items.

Here are some things that I want to elaborate on today when you’re thinking about your target market in terms of copy. First thing, think about what THEY want, not what YOU want. A lot of times our clients, even in choosing the mediums, tend to think about what they want and what they like when this isn’t the way to think about it. They may not want to talk about certain things, but this isn’t the way to address and write your marketing pieces. You do want to think about what they want and not what you want. One way to find this out is to conduct a survey to a particular market. We’ve done surveys as simple as one question to a database and gathered an immense amount of information from that. Do a survey to a particular client market to help you determine what they want.

Next, study your prospect; go to the internet and find out information about a particular client type, websites, forms and other information pieces that they use to gather the information they need. Understand what they think and how they think by reading posts they may make on blogs and forums online. The best source is even talking to a target directly and ask how they would like to receive information about the campaign that you’re going to be marketing. Depending on the generation of the people that you’re marketing to, the mediums are going to be very different. An older generation may prefer direct mail while millennials prefer a more technologically advanced way of receiving their information.

It’s important to think about what your target markets wants and not specifically what you want. When you study your target marketing and learn how they like to receive their information you can better learn how to write copy for your marketing campaign.