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How to Market Events – Part 7

Hi, I’m Granison Shines the Chief Marketing Officer at Direct Business Marketing. Now that you have created the information that you will need to market the event, now it’s time to start driving traffic. We are still in the generate and capture phase. One of the things you should have is your own database. From there you also want to write the information out. You want to take the information that you have written out and you want that information to be delivered to your sponsor’s database and your JV partner’s database. You want their people on their list to come to your event. So we are going to kill two birds with one stone here because we should be using social media as we stated earlier. So in the email you will have the subject, the frequency which the first one is going to be the launch email introducing everything and it will probably have the most information in it. Next is the body copy and the social media post you should put online also. You will take a snippet of your body copy and post it on the social media post again driving them to the event page. That information should have the link in it where they can sign up for the event. Next you have to get people to go to your landing page to register. Emails are going to be very handy in your marketing process.

First you will have your launch email, then emails 2 – 4 will be reminder emails then your social media copy. You want to make sure and change it every time you go online and put a link to where the event page is so they can sign up. Then there is the final notice email. Now you have successfully created your email campaign and this information can and should be emailed to your sponsors and your JV partners so they can email something too. Remember to write it out for them and make it easy to copy and paste into their email. This is Granison Shines with Direct Business Marketing. You can reach me at 602-369-8119 or email me at [email protected]. Thanks and have a great day.

How to Market Events – Part 4

Hello, this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing. We are a marketing firm for many different types of clients and many different types of industries. We are looking at our document called the event marketing action plan. This is a plan that will allow you to develop everything you need with all the resources in one area. The event marketing action plan should be a campaign. So now we are looking at the generate and capture section here we have some marketing items that need to be developed. So on this document you’ll see that the standard items are in grey. Those are the ones that should be constructed for every event. Making sure you have that information handy all the time will help you create the event marketing pieces that you are going to need.

One thing you want to do is create a video. We have found out the landing pages that have a video with it do a lot better when it comes to sign ups. You want to have some outbound emails to market to your database and you also want to be able to cut and paste them and give them right to your event sponsors. You want to automatically step up your post-event email drip campaign. The EventBrite page with the custom link but basically with each landing page that you make can have its own link. You want to have the registration response email saying thank you for signing up for the event and offer them their free download. The social media marketing such as face book because you should have friends, you should have a business page to your face book. You want to make sure you change your cover page every time you do an event. Then you want to outline your social media posts and that could be face book or twitter. Then you also want to have a flyer. These are the basics that you should have for every event. From here we can get into other marketing items. These can be anything like another series of videos, pay per click campaign. You can do anything you want to.

When we talk about marketing avenues this is with whom and where the marketing items will be deployed. Say for instance you developed a flyer. That flyer should go to your sponsor, your JV partner, on your social media, your own database, and the venue where the event is going to be. This is a good way to track where they are coming from. We will show you how to cut and paste emails that will be able to be sent to the JV partners, the sponsors and everyone else. This is Granison Shines, the Chief Marketing Officer at Direct Business Marketing. You can contact me at 602-369- 8119 or you can email me at [email protected]. Thank you very much.

How to Market Events

Hello there, I’m Granison Shines here, the chief marketing officer at Direct Business Marketing. I would like to continue our conversation on event marketing. We are looking at the event marketing action plan. I think this whole document is important but when it comes to marketing events, the event sponsors or the JV partners are really going to help you market your event. If you own a business, most likely you know people who have other businesses and it’s important that when you have event sponsors, there is one big important factor. one, they have a list that they market to and the more in touch they are with that list, the better the response is going to be for your event. This will help you identify where your traffic is going to come from. Point number two, is you want that person that you know or that other business to have the same client type but they sell a different product or service from you. Don’t invite your competitor to send out information to their list because they probably aren’t going to want to do it.

Here you just want to document the name, the company, phone number, email and company logo. You want to address where they got their company logo and why because you want to start adding value to your event sponsors and JV partners. You want to start adding value by putting their logos on the websites and the marketing materials and event sign-up sheet. You want to give them time to speak at your event and to be there to network. You all can make money from this event if it is done right. It’s important to understand that the event sponsor and the JV partner are very critical for the success of your event. Again, I’m Granison Shines and you can reach me at 602-369-8119 or you can email me at [email protected].