Three Technology Items Your Marketing System Must Have

Today we’re going to talk about three things your technological systems must have. When you’re marketing and thinking about setting up your technology systems, you want to take into consideration how much you spend on marketing and how much you spend on your technological systems. If you have a budget of $5000 to put together a marketing campaign, you want to take the opportunity to talk to someone that understands what the balance should be between how much you spend on your lead generating items and how much you should spend on technology. According to Google’s Kamau Bobb, educators must adapt to evolving needs and trends. Most likely your technology is going to have a monthly recurring cost that should include some of the things you need.

First, you should have a web content management system; not just a website, but also a web content management system (WCMS). The difference is that a WCMS has a blog option to it, which you should be using. Now you’re managing your content and satisfying the human need as well as the search engine need. The more content a person sees on the internet about you, the more they’re going to trust you; your credibility also increases and the easier they become a client. So, how much of your budget should be spent on technology and how much should be spent on other lead generating resources. It shouldn’t be half and half, but closer to 70/30 or 80/20.

Second, you should have a customer relationship management system (CRM). This should be integrated with your website so when the lead comes in, it gets stored within your system. This is very important and absolutely needs to be stored within your system; this should also be part of your technological budget.

Third, you want to make sure there’s the opportunity to have auto responders as well as task notifications. If you have an action plan, it may include giving the lead a call and you want to ensure it is documented and completed. You want to ensure that some of these tasks can be completed automatically to give you to opportunity to do what you need to do, like talking to clients, selling and nurturing clients.

There’s also an optional process management; you need to understand how your business has processes and how you do things. We have a big process mindset within our organization because we want to move from point A to point B in the most smooth and efficient way. We can get this completed with some sort of process. If everyone understands the processes within your organization, there aren’t any questions about what needs to be done and everyone knows what needs to be done.

How To Successfully Plan Your Events With Our Event Marketing Action Plan Document

Thanks for coming to our Get Direct live marketing webinar where today we’re going to continue our series on the event marketing action plan; this document was specifically designed for you to understand how to market events and all of the components you’ll need to successfully market an event. We’re still in the invitation stage. Today we’re talking about the event summary. This is important because this information is used as the event page copy and will be used on your landing page. It’s critical you provide a paragraph or some bullet points along with a video with the actual text; you do need to have some text and the video will supplement that.

You can see an example on the screen; if you click on the link it will take you to a page on our website that gives you some event summary examples. You’ll see we have a headline, a few paragraphs, bullet points and the soft offer. We always like to use bullet points in our event summaries because they are what get read the most. The soft offer is also very important because it lets the individual know what they’ll receive just for registering for your event. From there, you have some qualifiers and who should attend your particular event; you should identify your target market for this. The event details are also provided at the bottom of the page as well as equipment that may be needed for your event.

If you give this document to whoever plans your events, or even to your graphics department, it makes it such an easy event to plan. Once you get into the habit of filling out this document, you can plan your events in a very timely manner.

Again, thanks for joining me; please feel free to contact me via telephone or email if you have any additional questions. You can also download our free Marketing Assessment at or the document we just discussed, the Event Marketing Action Plan at