Thanks for coming to our Get Direct live marketing webinar where today we’re going to continue our series on the event marketing action plan; this document was specifically designed for you to understand how to market events and all of the components you’ll need to successfully market an event. We’re still in the invitation stage. Today we’re talking about the event summary. This is important because this information is used as the event page copy and will be used on your landing page. It’s critical you provide a paragraph or some bullet points along with a video with the actual text; you do need to have some text and the video will supplement that.
You can see an example on the screen; if you click on the link it will take you to a page on our website that gives you some event summary examples. You’ll see we have a headline, a few paragraphs, bullet points and the soft offer. We always like to use bullet points in our event summaries because they are what get read the most. The soft offer is also very important because it lets the individual know what they’ll receive just for registering for your event. From there, you have some qualifiers and who should attend your particular event; you should identify your target market for this. The event details are also provided at the bottom of the page as well as equipment that may be needed for your event.
If you give this document to whoever plans your events, or even to your graphics department, it makes it such an easy event to plan. Once you get into the habit of filling out this document, you can plan your events in a very timely manner.
Again, thanks for joining me; please feel free to contact me via telephone or email if you have any additional questions. You can also download our free Marketing Assessment at https://directbusinessmarketing.com/ma or the document we just discussed, the Event Marketing Action Plan at https://directbusinessmarketing.com/store.