Generate Eyeball – Marketing Campaign Flow

I’m Granison Shines here the Chief Marketing Officer here at Direct Business Marketing. Today we are going to continue our conversation on Marketing Campaign Flow. Now we are going to dissect each one of these and talk about them individually. So, just to have a quick overview, we went through generate, capture, store, nurture which is our four step process of how we developed this marketing campaign flow. Today we are just going to talk about the generate section. Our rule of thumb is to pick five lead generating items. When I say five lead generating items, that can be a mix of marketing activities that you want to incorporate into the campaign. So services that we provide like SEO, pay per click, video marketing or blog, and designing print materials. I just listed four here to make sure you get the idea. These four activities will be your lead generating items. These are the items that you are going to put in front of your target market that will actually drive them to the next point we are going to talk about later on. Making sure that you have each of these outlined and making sure they sing the same message because your campaign wants to have a general message that each of these mediums are going to talk about our communicate to the target audience. So whatever client type you are going after, make sure that each one of these is tailored towards that client type and from there we are going to drive them to the next section which is capture. I’m Granison Shines and my number is 602-369-8119. You can email me directly at [email protected]. Remember to download our free marketing assessment at Thanks and have a great day.

Have You Done A Marketing Evaluation And Want To Know The Advantages Of An Email Marketing Campaign?

Have you looked over your marketing evaluation checklist recently? If you have and you’ve found a few new marketing avenues to pursue, you may be wondering what some of the advantages and disadvantages of them are. Email marketing, for example; this is a marketing medium that is fits well into a marketing plan for most companies. It’s easy to use and can reach out to many existing and potential clients all at once. When compared to traditional mail marketing, how does it compare, however? Email marketing has become very popular with companies over the past few years, and rightly so. Some companies, however, still prefer to do things the old fashioned way.

One of the most obvious advantages of email marketing is that in the United States alone, email users typically check their email at least once a day, if not more. With regards to email marketing, when a blast email is sent out between 1am and 5am, its open and click rate out performs blast emails sent out at any other time of the day. Email marketing is also much cheaper to pursue than traditional mail marketing as well as much faster. Lastly, when participating in an email marketing campaign, you can track your exact return on investment (ROI); this number has typically shown to be high when it’s tracked correctly.

So, what are the disadvantages of an email marketing campaign? One of the only disadvantages reported is issues with emails being delivered. It’s been reported that on average a little over half of all emails are successfully delivered when sending out a blast email.

If you’re considering an email marketing campaign for your company, just keep in mind that it’s a very simple, quick way to reach out to many people all at once. It provides you with the opportunity to strengthen relationships with existing customers as well as create relationships with new ones. Review your business’ marketing evaluation checklist today to see if an email marketing campaign is a good fit for your business.

How Can DBM Help Me With My eCommerce Marketing?

Many small business owners are recommending working with Direct Business Marketing to add eCommerce marketing onto your website, and for good reason. There are many reasons to choose working with Direct Business Marketing to launch your eCommerce marketing add-on. If you’re curious to know if eCommerce marketing is something that your company may be interested in, you can always check out DBM’s online marketing evaluation to see what marketing mediums fit your company profile the best.

Quickly, here are a few of the advantages of choosing to work with Direct Business Marketing on your eCommerce marketing campaign. First and foremost, Direct Business Marketing builds your website with a secure payment system so you, and your clients, don’t ever have to worry about their information being compromised. Direct Business Marketing also utilizes white hat SEO principles in every marketing campaign that they undertake, including SEO and spider friendly URLs. When working with DBM on your eCommerce marketing campaign, they allow you to manage your own products, yet they’ll provide you with results on how your eCommerce marketing campaign is working for your business. Lastly, the number of products, information and pictures that you are allowed to upload to your website is unlimited with Direct Business Marketing’s eCommerce marketing; they can also assist you with uploading your product or provide you with a system to upload at no extra charge.

The main thing to keep in mind is this: when doing a marketing evaluation for your company and determining if eCommerce marketing is a path for you to take, working with Direct Business Marketing, and their knowledge and experience, can only help the growth and success of your company. Direct Business Marketing will work with you to ensure positive results from your eCommerce marketing campaign.

DBM Will Work With You Towards A Common Goal: Your Business’s Marketing Campaign

Are you looking for a marketing firm to help you streamline your marketing processes and add some technology to your marketing campaign? Maybe you just need a few web solutions to re-energize your marketing campaign and drive in new customers. If either of these situations applies to you, there’s a professional, experienced marketing firm waiting to help you get started and that’s Direct Business Marketing.

Direct Business Marketing is a company that specializes in providing you with a variety of web solutions and services to help add more value to your marketing campaign, whether your business has been around for a while or you are just getting started. We apply several proven successful marketing processes, such as our Marketing Truths, to each marketing campaign that we undertake for our customers. We hire only the most talented marketing professionals to work with you to develop sound marketing processes and a strong marketing campaign for your business. Many of the services we have to offer you and your small business are unrivaled by our competitors. We use only the most advanced technological services and components needed to generate, capture and store quality leads for your business, all while you are nurturing your existing customer relationships.

For a complete list of the services that we have to offer you, as well as to see what marketing campaigns are best for your business and customer type, you can also check out our free marketing assessment on our website at When you use this great tool to analyze your business, it can help you build a strong and successful marketing campaign with Direct Business Marketing. We look forward to hearing from you and starting a long, successful business relationship where we have one similar goal in mind: the success of your business’s marketing campaign.

3 Tips to Cut FAT Out of Your Marketing

Marketing – A business building activity you have to do in order to get your products and services in front of your ideal client.  It’s a necessary evil for business growth. And it is this necessary evil that causes businesses to throw money at marketing budgets, oblivious to the results.

In fact, statistics show that 76% of all marketing activities are ineffective.  That equates to billions of wasted dollars every year.  So, in this article, we are going to give you three tips that you can adhere to — right now – that will help cut the waste out of your marketing.

Tip #1: Know your budget and stick to it

Do you have the slightest clue what the budget is for your marketing campaign?  If your answer is “no” you have a problem. Not knowing your marketing budget is one of the quickest ways to hemorrhage money from your business.  The first thing we would recommend is assigning a percentage of the business’ income to the marketing budget – 10% is a good start.  From there, you can allocate money to a variety of marketing activities.

Tip #2: Know how to calculate your ROI

The ability to calculate your marketing Return on Investment (ROI) is critical.  It’s the one true metric that will signal the effectiveness of your marketing campaign.  Observing how much you have spent and what you got back in return helps you direct your future marketing efforts. Thus, the question becomes, where do you start in calculating your ROI?

The formula for calculating your marketing ROI is fairly simple, especially if you have a predefined marketing budget (see Tip #1).  First, subtract your marketing expenses from your gross profit. Then, divide that number by your marketing expenses to determine your ROI ratio. For example, ABC Store spends $10,000 in marketing and has a gross profit of $40,000. Their ROI is calculated as follows…

Basically, for every dollar ABC Store spends in marketing, they can expect $3 in profit. As your marketing campaigns evolve this ratio is a clear indication of whether your efforts are a step in the right direction.

The DROC™ Internet Marketing solution comes standard with everything you need to capture, store, and nurture leads. Included are items such as a lead capture form, lead capture database, autoresponders, customized look-and-feel which matches your company’s branding, audio & video ready, website analytics integration, SEO integration and more…

Tip #3: Know where your marketing dollars are going

It’s often easiest to simply write a check to a marketing firm and trust that they are creating a marketing campaign with a variety of different activities to boost your bottom line. You might have yellow page ads, blogs, videos, direct mail, pay-per-click campaigns, or email campaigns, just to name a few. You may be left to wonder how much is being spent on each activity. With Direct Business Marketing, you won’t have to guess. We’ll provide you with a report so that you can see for yourself. It’s your money and your marketing campaign. Shouldn’t you know where that money is going?

The Perfect Marriage – How Copywriting and Marketing Can Increase Your Sales Revenue

In a recent poll, four out of five small business owners believed that copywriting, and marketing were the same thing. However, nothing could be further from the truth. It is true that the two go hand in hand, which is why we evaluate both of these critical items when we meet with prospective clients.

Copywriting is simply the delicate use of words to convey your thoughts, products, services and ideas. It is critical that these words connect with your target audience in a way that evokes a response. Whether these words are written and read or spoken and heard, they are the backbone of your marketing materials.

Marketing, in its most general sense, is the art of finding the right people to persuade. Marketing doesn’t begin with a product or an idea. It starts with the customers that want or need your product or service.

When a business links its marketing efforts with its copywriting the results are amazing—saying the right words to the right people creates a perfect marriage. The problem is, most marketing businesses hire a third-party company to write copy, creating a disconnect between the product and the customer.

When you hire Direct Business Marketing, you get a company with internal copy writers that understand the crucial connection between the customer and your product or service. That connection shows itself in a variety of items such as:

  • Testimonials
  • A call-to-action
  • A soft offer / bait piece
  • Case studies
  • Product / service examples

Great copywriting is useless when presented to the wrong audience. Furthermore, marketing efforts are wasted if your customers don’t understand what you provide. Copywriting and marketing—directly connected by Direct Business Marketing.

Our Marketing Campaigns conveniently bundle our services together, allowing you to have a complete campaign – from start to finish. We have seven unique Marketing Campaigns from which you can choose.