Are You Using Only Standard SEO Techniques On Your Website? Employ Video SEO To Improve Your Rankings Even More

You may already be utilizing search engine optimization (SEO) techniques you learned about from a marketing evaluation to move your business’s website up in search engine rankings by using keywords, title tags and meta tags, but there is another SEO technique that you can use to ensure even better results than what keyword phrases will give you and it’s video SEO. Video SEO is an SEO technique that has been proven to move a website up in a search engine’s results list. Many search engines, such as Google and Yahoo, have stated that they tend to feature websites with video content in their search results over those websites that don’t have any video content. In fact, if you use video SEO as one of your SEO techniques, your website is 53 times more likely to get better search engine results than if you didn’t have any video content on your website at all.

This is one of the reasons that Direct Business Marketing always encourages their clients to utilize video content in their marketing campaigns. Why wouldn’t you want to take advantage of video SEO when it’s a simple thing to do? Even if you don’t want to make a video of yourself and post it online, you can use many different types of video, such as a PowerPoint presentation or animated graphics. Video is becoming more and more popular in the marketing world because consumers would much rather watch a video about a product over reading a paragraph about it. They get their information in a much quicker way and it’s possible that they even retain that information better.

If you want to move your website up in the rankings and get more traffic to your website, you really should begin a video SEO campaign for your business today. Check out the marketing evaluation located on our website to learn more about video SEO and if this is a good fit for your business.

What Is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO) and how do you use it in regards to your business website? This is a very common question among business owners that are just delving into internet marketing. Typically, these business owners have done a marketing evaluation and determined that they need another avenue to pursue. With online marketing being the most popular in this technical age, it’s the obvious choice, but there are some important things to know before just creating a website and sticking it online.

If you’re going to take the time to do a marketing evaluation and create a website for your business, it’s important to know all of the ways that you can ensure the success of your website. One of these ways is through SEO. Essentially, SEO is used to improve the visibility of a website in search engine, such as Google or Yahoo, results. When a website appears at the top of the search results list, it generally receives more traffic to it than those that are listed towards the end of the search results.

When starting out with your business website, knowing how to use SEO is perhaps the most important thing to put into play in order to get you started successfully. When you know how to use SEO and generate more traffic to your website, obviously this will lead to prospects actually becoming customers. There are a few different types of SEOs that you can utilize when building your website, so make sure that you do your research while doing your marketing evaluation to ensure that you get your website right from the very start. Doing a marketing evaluation of your business website is a good way to determine how you want to use SEOs to move your website to the top of the search result list.

Pay-Per-Click: Does it Really Work?

Join Andrew Houglum as he does an in-depth webinar are pay-per-click (PPC) and provides some tips and tricks on how to ensure it works for you.