You may already be utilizing search engine optimization (SEO) techniques you learned about from a marketing evaluation to move your business’s website up in search engine rankings by using keywords, title tags and meta tags, but there is another SEO technique that you can use to ensure even better results than what keyword phrases will give you and it’s video SEO. Video SEO is an SEO technique that has been proven to move a website up in a search engine’s results list. Many search engines, such as Google and Yahoo, have stated that they tend to feature websites with video content in their search results over those websites that don’t have any video content. In fact, if you use video SEO as one of your SEO techniques, your website is 53 times more likely to get better search engine results than if you didn’t have any video content on your website at all.

This is one of the reasons that Direct Business Marketing always encourages their clients to utilize video content in their marketing campaigns. Why wouldn’t you want to take advantage of video SEO when it’s a simple thing to do? Even if you don’t want to make a video of yourself and post it online, you can use many different types of video, such as a PowerPoint presentation or animated graphics. Video is becoming more and more popular in the marketing world because consumers would much rather watch a video about a product over reading a paragraph about it. They get their information in a much quicker way and it’s possible that they even retain that information better.

If you want to move your website up in the rankings and get more traffic to your website, you really should begin a video SEO campaign for your business today. Check out the marketing evaluation located on our website to learn more about video SEO and if this is a good fit for your business.