This month, we are going to kick off our Nurture Marketing Series. We’re going to answer specific questions about how and why you should institute nurture marketing within your organization. In our marketing process – generate, capture, store, and nurture, we’re going to focus on just the “Nurture” portion of our process.
So, follow us on this 4-part series where Andrew Houglum – the CTO, Dustin Fickbohm – the COO, and me, Granison Shines – the CMO, talk about how Nurture Marketing can help grow your business.
Nurture Marketing involves reaching out to your prospects and clients on a regular basis, touching them via marketing mediums, feeding them the information they need about your business, educating them on various topics regarding your products or services, making them feel good about your business, and building a stronger relationship with them.
You can use any medium you’d like to share this information including, but not limited to: email, video, newsletters, postcards, etc.
Today we discuss the common nurture marketing mistakes and how you can avoid them.
Nurture Marketing Mistake #1 – Frequency
Not nurture marketing enough is just as bad as over-nurturing. It’s perfectly fine to add leads and clients to your nurture marketing campaign, but organizations should take heed to how often they send out email. In one case, Dustin says he’d gotten 91 nurture marketing email in 26 days. In our opinion, that’s way too many.
Nurture Marketing Mistake #2 – Heavily Ladened Graphic Emails
Don’t get it twisted, there’s nothing wrong with sending graphics in your emails. What we watch for is that it’s too intense. One has to be mindful as to what technology their leads and clients are viewing their email. One of your views could see your email with their device and it could not be as graphic or video friendly as you might think. Therefore, sending emails that are not graphically intense is a good way to go.
Nurture Marketing Mistake #3 – Not Personalizing the Emails
Many studies have shown that personalization of emails, especially in the subject line, is a good way to get your email opened. People like to addressed “personally” and giving your emails the appearance of such endeavors can create a better feeling of comradery.
At the very least, your organization should keep in touch with the leads in your existing database by keeping leads on an Annual Nurture campaign. For that reason, you can download our “Done-for-You!” Annual Nurture Marketing Campaign here – https://directbusinessmarketing.com/nurture/
Enjoy the video!!