Do I Need A Marketing Manager For My Small Business?

Depending on what size of business you operate, the job duties of a marketing manager could vary from business to business. In a larger setting, the marketing manager many have a broad job description when compared to a smaller business. In fact, some small businesses don’t even have a marketing manager for various reasons; one simply being that there isn’t enough staff within the business to have a specifically titled marketing manager or the business is operated solely by the owner himself. If your business falls into this category, one that lacks a marketing manager. Many small business owners find that they lack the time and experience to successfully run a marketing campaign. This is where Direct Business Marketing (DBM) comes into play.

Direct Business Marketing is a direct-response marketing and advertising firm that specializes in developing marketing solutions. Not only does DBM offer marketing solutions, they also offer marketing manager services for those business owners that simply don’t have the time, knowledge or experience to handle a successful marketing campaign for their business. We operate according to our nine marketing truths that we have found to successful when applied to every marketing campaign that we undertake. Not only do we have our own marketing truths, we have also created a marketing evaluation checklist to help you determine which marketing mediums would best fit your business.

If you feel as if you’re unsure what to do with your marketing campaign, which strategies might work for your company and that there just isn’t the time to really focus on a successful campaign, contact Direct Business Marketing for help with all of your questions. Our marketing consultants can go through our marketing evaluation checklist with you and help you determine which avenues of marketing to pursue for your company. If you still feel as if you don’t have the time to manage them, we can also provide you with information about our marketing manager services.

Increasing Your Business Income


Today we’re going to continue our conversation on the marketing truths, which, again, are expandable mindset techniques of how you think about marketing. They can be superimposed over any type of marketing campaign. Not only is this universally true for every single industry, but especially for your particular industry, you may think that video, for example, won’t work in your industry; we talk about this in the video and tell you why and how you should go about doing this.

So, right now I’m going to talk about increasing the income of your business. Nothing happens in terms of business growth until you sell a product or a service. The first way to increase your business is to increase the number of customers that you already have. This is one way we’re always striving to use a business growth method. The second is increase the number of times that you sell to the clients you already have. The third is to increase your prices. When is the best time to increase your prices? It’s also a good idea to learn some tips about saving on small business costs and how you can put a cost-savings plan in place for your company.

Take all three of these into account making sure that you have your thought processes right, you have the products that the client wants and you have the ability to upsell. Again, I ask you when is it the right time to increase your prices. Sometimes you can take a look at market conditions, such as in real estate. Also, look at how busy you are and the clients that you have. You can increase your prices by 10-20% and based on that traffic you’re getting in your facility or website.

I wanted to encourage you to join me again next week at 10am PST for our Get Direct webinar series. Also, check out our free Marketing Assessment questionnaire at to guide you in the right marketing direction for your business.